Belk offers virtual festivities for the holidays

Activities include phone calls from Santa, a social media decorating contest and surprise gift cards tied to its in-store and curbside pickup services. 

By Tatiana Walk-Morris • Dec. 4, 2020

Retail Therapy: Lady Gaga and Mariah Carey lean into their sweet sides

With the holiday season well underway and consumers reaching for more treats, the celebrities each launched cookie products.

By Caroline Jansen • Dec. 4, 2020

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

30 minutes with Adore Me's marketing and design chiefs

Helen Mears and Chloe Chanudet talk about how they've built the DTC brand's marketing and product strategy over the years.

By Cara Salpini • Dec. 3, 2020

J.C. Penney plans new beauty concept

On the heels of a deal between Sephora and Kohl's, a J.C. Penney spokesperson said the department store is developing a new beauty offering.

By Cara Salpini • Dec. 2, 2020

How COVID-19 could disrupt store credit cards

Despite a pandemic-induced recession and uncertainty over another federal stimulus bill, store cards remain a channel for customer engagement.

By Tatiana Walk-Morris • Dec. 2, 2020

Sephora to open 850 Kohl’s shop-in-shops in break with J.C. Penney

By 2023, the beauty retailer will be winding down its partnership with one department store and ramping up its deal with another.

By Cara Salpini • Dec. 1, 2020

Under Armour, Steph Curry launch brand

Innovative footwear, apparel and accessories are features of the collection, with a focus on expanding sports participation for underserved kids.

By Daphne Howland • Dec. 1, 2020

Best Buy tests limited SKUs on store floor to make space for fulfillment

The retailer will add 90 ship-from-store hubs during the holiday season, supplementing the 250 ship-from-store locations it piloted in September.

By Shefali Kapadia • Nov. 30, 2020

Dick’s plans new outdoor concept, Public Lands, for 2021 launch

The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era.

By Ben Unglesbee • Nov. 25, 2020

‘Are there bolder moves we can take?’: Ulta president talks Target partnership

Dave Kimbell discusses how the beauty retailer decided on square footage, the number of stores and representing the true experience in a small space.

By Cara Salpini • Nov. 25, 2020

Walmart boosts shoppable videos with Tastemade cooking shows

Tastemade's "Struggle Meals" series lets viewers text an on-screen number to add suggested ingredients to a virtual shopping cart.

By Robert Williams • Nov. 24, 2020

Study: Most retailers will boost ad spend on Facebook next year

Ninety-three percent of retail brands currently buy ads on the social network, Smarly.io found, despite a media boycott against it over the summer.

By Robert Williams • Nov. 24, 2020

Walmart illuminates holidays with drone light show

The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind.

By Aaron Baar • Nov. 24, 2020

Walgreens revamps app, loyalty program

Mobile users can now chat with a pharmacist, book medical care and vaccination appointments and obtain real-time flu alerts. 

By Kaarin Moore • Nov. 24, 2020

Foot Locker debuts '12 Days of Greatness' holiday capsule collections

The retailer collaborated with streetwear designers in a celebration of basketball culture as it continues efforts to reach out to sneakerheads. 

By Tatiana Walk-Morris • Nov. 24, 2020

TJX retailers launch ‘Carol for a Cause’ holiday campaign

In an effort to raise money for Feeding America, the brands are encouraging consumers to use Instagram Reels to record videos of themselves caroling.

By Tatiana Walk-Morris • Nov. 23, 2020

Ugg opens first flagship in NYC

The retailer will open a fleet of flagship stores internationally starting in 2021. 

By Kaarin Moore • Nov. 23, 2020

What the pandemic has cemented about Gen Z

Marketing to young shoppers this holiday season will look different — and create different winners — but much of their core values have stayed the same.

By Cara Salpini • Nov. 23, 2020

Shopper behavior has changed. Should your shopper marketing strategy change, too?

Shoppers' behaviors are changing and will continue to do so. To stay connected with shoppers, brands must find new ways to connect with them, wherever they are.

Nov. 23, 2020

Retail Therapy: Pizza Hut brings the ultimate comfort this year

The restaurant created a weighted blanket inspired by its famous Original Pan Pizza for those consumers looking for a double dose of cozy this season.

By Caroline Jansen • Nov. 20, 2020

Amazon announces early Black Friday deals

The company is also offering Alexa-exclusive savings, which customers can access by asking, "Alexa, what are my deals?" 

By Tatiana Walk-Morris • Nov. 18, 2020

Nordstrom brings Santa visits virtual

Customers can video call with Santa, for a fee, or deliver letters to the department store's locations in person or via curbside pickup.

By Tatiana Walk-Morris • Nov. 17, 2020

'It's a violation of an implicit psychological contract': Why DTC culture issues hit hard

Many DTCs have faced criticism for workplace issues. Part of the problem may be that they promised something better.

By Cara Salpini • Nov. 16, 2020

Is the DTC brand aesthetic bad for business?

Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

By Cara Salpini • Nov. 16, 2020

The power of YouTube in the era of COVID-19

Consumers are turning to new and unfamiliar retailers; YouTube, in particular, is uniquely positioned to help retailers connect with consumers and drive meaningful engagement.

By Sarah Travis and Elliott Nix • Nov. 16, 2020