Marketing: Page 97
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Hudson to introduce Amazon’s Just Walk Out tech in airport stores
The tech, which doesn't require shoppers to download an app, will first appear at Dallas Love Field Airport. Additional rollouts are planned for later this year.
By Kaarin Moore • Jan. 14, 2021 -
The image by wpktsfs is licensed under CC BY-SA 3.0
A closer look at RH’s Aspen ‘ecosystem’
The brand last week made an investment into a major Colorado real estate development, which includes stores, restaurants, residences and a spa.
By Caroline Jansen • Jan. 14, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team
Jim Reath will serve as senior vice president of marketing, while Kristi Argyilan will act as senior vice president of brand innovation.
By Caroline Jansen • Jan. 13, 2021 -
Ads on Facebook may not be that important for brands after all, Forrester data shows
An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year.
By Ben Unglesbee • Jan. 13, 2021 -
Deep Dive
9 retail trends to watch in 2021
The pandemic will continue to reshape the industry and accelerate trends from consumer preferences to industry norms and structures in the year ahead.
By Daphne Howland , Ben Unglesbee , Cara Salpini , Kaarin Moore , Caroline Jansen , Maria Monteros • Jan. 12, 2021 -
J.C. Penney revamps activewear private brand as the category surges
The department store, fresh out of bankruptcy, is upgrading its private labels and introducing new ones, a strategy Target has pursued with great success.
By Daphne Howland • Jan. 8, 2021 -
Column
Retail Therapy: 6 retail moments we're happy to have left in 2020
While the pandemic disrupted nearly every aspect of our lives, there was one thing we all could count on: brands cashing in on absurdity.
By Caroline Jansen • Jan. 8, 2021 -
As comfort clothing grows, Athleta launches into sleepwear
The Gap-owned brand pitched sleepwear as a "natural extension" that could introduce new customers to its products.
By Cara Salpini • Jan. 6, 2021 -
Crisis Management: How a bad Q1 and a small assortment turned into a good year for Mack Weldon
The DTC brand's bottoms business is up "well over 100%" year over year as the company capitalizes on comfort clothing trends.
By Cara Salpini • Jan. 5, 2021 -
Walmart boosts new advertisers on media network by 40%
A self-serve platform that launched in January is now responsible for half of the retail chain's ad revenue from sponsored products.
By Robert Williams • Dec. 22, 2020 -
Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok
While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity rose, Klear found.
By Chris Kelly • Dec. 22, 2020 -
Retrieved from Party City on December 18, 2020Column
Retail Therapy: Party City says 'FU' to 2020
As the year that was defined by disruption and uncertainty comes to a close, the retailer is gearing up for the celebration of a lifetime.
By Caroline Jansen , Maria Monteros • Dec. 18, 2020 -
With an end to pandemic struggles in sight, beauty looks toward a prettier future
Unlike apparel, which will face a longer recovery, beauty could be back to 2019 levels by the first half of 2021, according to McKinsey.
By Cara Salpini • Dec. 17, 2020 -
Rebag opens micro-store in NYC
Customers can both shop and sell their luxury accessories at the new 180-square-foot store at The Shops at Columbus Circle.
By Kaarin Moore • Dec. 17, 2020 -
Instagram debuts Shopping in Reels
Brands and creators can tag products in the videos they post, which users are able to view or purchase from directly.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Bed Bath & Beyond, Shipt partner on same-day delivery promotion
Free, same-day delivery will be available for a limited time as part of an effort to help customers beat the holiday shipping rush.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Revlon names new CMO after financing deal
Martine Williamson returns to the beauty brand, this time as chief marketing officer.
By Maria Monteros • Dec. 14, 2020 -
'We're about millimeters in terms of fit': How Wacoal and Lively found a shared purpose
Michelle Cordeiro Grant's startup was acquired last year by the department store mainstay, but the two have more in common than appears at first blush.
By Cara Salpini • Dec. 14, 2020 -
Retrieved from Ikea Canada on December 10, 2020Column
Retail Therapy: Ikea flatpacks its way into the holidays
The Swedish furniture retailer created a kit to transform some of its most famous furniture pieces into easily assembled sweet treats.
By Caroline Jansen • Dec. 11, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 11, 2020 -
David's Bridal unveils loyalty program
The service allows brides to accrue points for gifts like honeymoons and luxury handbags, with the help of wedding guests and friends.
By Tatiana Walk-Morris • Dec. 9, 2020 -
Retrieved from Ikea on December 08, 2020
Ikea halts production of catalog after 70 years
The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels.
By Caroline Jansen • Dec. 8, 2020 -
Why 20 brands are sending out a joint holiday catalog this season
Born out of the crisis of the pandemic, the Mission Brand Alliance is looking to push consumers to other values-driven brands by banding together.
By Cara Salpini • Dec. 7, 2020 -
Levi’s unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 7, 2020 -
Walgreens debuts retail media network, with revamped loyalty program front and center
The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads.
By Peter Adams • Dec. 7, 2020