Marketing: Page 99


  • Dick's Sporting Goods holiday 2020 campaign.
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    Courtesy of Dick's Sporting Goods
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    Dick's Sporting Goods debuts '10 Days of Black Friday'

    The retailer introduced mobile checkout and return stations and has a plan to manage lines to alleviate shopping concerns due to COVID-19. 

    By Tatiana Walk-Morris • Nov. 13, 2020
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    Retrieved from Whole Foods Market on November 12, 2020
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    Column

    Retail Therapy: Whole Foods, Progressive partner to 'insure' a bad Thanksgiving

    With the holiday looking different this year — and many embarking on cooking the meal for the first time — the two teamed up to help with kitchen mishaps.

    By Nov. 13, 2020
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Target's free loyalty program nears 80M members 1 year after launch

    Customers have flocked to Target Circle after the retailer created a rewards program decoupled from its branded credit card.

    By Nov. 12, 2020
  • Claire's unveils first loyalty program

    The retailer joins other companies in enticing consumers with loyalty incentives to further customer engagement during a pandemic. 

    By Tatiana Walk-Morris • Nov. 12, 2020
  • Bluestar buys Ascena's Justice brand for $90M

    The owner of Hurley, Bebe and Brookstone had to up its bid for the tween brand to buy it at a bankruptcy auction. 

    By Nov. 11, 2020
  • Bed Bath & Beyond announces its holiday 2020 sale campaign.
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond extends Black Friday, Cyber Monday sales

    Through BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience this holiday season. 

    By Tatiana Walk-Morris • Nov. 11, 2020
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    Courtesy of Kate Spade
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    Kate Spade turns to Tinder exec for CMO

    Analysts have been keeping a close eye on the brand, which hasn't managed to replicate the turnaround executed by its fellow Tapestry brand Coach.

    By Nov. 11, 2020
  • Guitar Center collaborates with musicians in YouTube series
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    Courtesy of Guitar Center
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    Guitar Center looks to inspire music buffs with new social video series

    A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season.

    By Tatiana Walk-Morris • Nov. 10, 2020
  • Rite Aid storefront.
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    Courtesy of Rite Aid
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    Rite Aid leans on pharmacists in rebranding effort

    The drugstore is also embracing its potential as a beauty retailer, placing beauty ambassadors in some stores with a "spa-like" environment.

    By Nov. 9, 2020
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    Allbirds
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    Allbirds to raise prices on Black Friday to fight climate change

    Following in the footsteps of other environmentally conscious companies, the DTC brand is using the shopping day to take a stand against consumerism.

    By Nov. 9, 2020
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    Geber86 via Getty Images
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    Sponsored by Quad

    Out-market competitors with faster media planning and buying

    The secret to out-marketing the competition: a faster media planning & buying cycle.

    Nov. 9, 2020
  • Old Navy announces 2020 holiday deals.
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    Courtesy of Business Wire
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    Old Navy offers Black Friday deals early, adds in-store safety measures

    The retailer will close on Thanksgiving and promote holiday deals beyond Black Friday and Cyber Weekend.

    By Tatiana Walk-Morris • Nov. 6, 2020
  • Gap store in San Francisco, Flood Building.
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    Daphne Howland/Retail Dive
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    Column

    Retail Therapy: Gap misses the mark in post-Election Day tweet

    The now-deleted post depicted a half-red, half-blue hoodie getting zipped up with the message, "The one thing we know, is that together, we can move forward."

    By Nov. 6, 2020
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    Courtesy of Lego
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    Lego's holiday campaign focuses on digital, e-commerce channels

    With shoppable ad formats and Spotify playlists, the effort is well-suited to consumer behavior during the pandemic.

    By Aaron Baar • Nov. 6, 2020
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    Courtesy of Hudson's Bay
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    Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

    Along with ads starring Catherine O'Hara and Annie Murphy, the company created a digital hub to help consumers shop from home.

    By Tatiana Walk-Morris • Nov. 5, 2020
  • Amazon's 2020 Holiday ad campaign.
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    Courtesy of Amazon
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    Amazon unveils 'The Show Must Go On' holiday ad campaign

    The e-commerce giant started pushing holiday deals this fall and created 100,000 temporary positions to prepare for the shopping season. 

    By Tatiana Walk-Morris • Nov. 4, 2020
  • Dollar General announces single-day holiday sales event

    With the Nov. 13 event, the company joins other retailers that have rolled out discounts ahead of Black Friday. 

    By Tatiana Walk-Morris • Nov. 4, 2020
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    Courtesy of Bed Bath & Beyond
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    Q&A

    Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive

    Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.

    By Chris Kelly • Nov. 4, 2020
  • Bankrupt Stein Mart has a $4M bid for its IP

    Setting the baseline for a Nov. 18 auction is Retail Ecommerce Ventures, which may keep Stein Mart alive online after liquidation.

    By Updated Nov. 11, 2020
  • B8ta acquires Re:Store
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    Courtesy of Re:Store
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    B8ta acquires retail-as-a-service startup Re:store

    The deal comes after B8ta announced corporate layoffs during the early days of the pandemic.

    By Tatiana Walk-Morris • Nov. 2, 2020
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    iStock / zeynepogan

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    Sponsored by LiveRamp

    3 data partnerships to jumpstart in 2021

    Companies that work toward a future state of building, owning and enriching a complete view of the consumer through data partnerships will win.

    Nov. 2, 2020
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    Courtesy of Babe Wine
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    Column

    Retail Therapy: Babe Wine creates Election Night Survival Kit

    To help cope with uncertainty on Nov. 3, the brand released a pack that includes a "Scream Here" pillow and a stress ball.

    By Oct. 30, 2020
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    Courtesy of Shopify
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    Shopify, TikTok partner on shoppable video ads

    The collaboration will help Shopify's merchants advertise on the social media app. 

    By Tatiana Walk-Morris • Oct. 29, 2020
  • Estée Lauder lets Spotify listeners order product samples on Google Home
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    Courtesy of Estée Lauder
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    Estée Lauder lets Spotify listeners order samples on Google Home

    The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals.

    By Robert Williams • Oct. 29, 2020
  • Bed Bath & Beyond plots 10 private labels as part of turnaround plan

    The home goods retailer will invest up to $1.5 billion over the next three years in store remodels, technology and owned brands, among other things.

    By Oct. 28, 2020