Marketing: Page 99
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Dick's Sporting Goods debuts '10 Days of Black Friday'
The retailer introduced mobile checkout and return stations and has a plan to manage lines to alleviate shopping concerns due to COVID-19.
By Tatiana Walk-Morris • Nov. 13, 2020 -
Retrieved from Whole Foods Market on November 12, 2020Column
Retail Therapy: Whole Foods, Progressive partner to 'insure' a bad Thanksgiving
With the holiday looking different this year — and many embarking on cooking the meal for the first time — the two teamed up to help with kitchen mishaps.
By Caroline Jansen • Nov. 13, 2020 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Target's free loyalty program nears 80M members 1 year after launch
Customers have flocked to Target Circle after the retailer created a rewards program decoupled from its branded credit card.
By Ben Unglesbee • Nov. 12, 2020 -
Claire's unveils first loyalty program
The retailer joins other companies in enticing consumers with loyalty incentives to further customer engagement during a pandemic.
By Tatiana Walk-Morris • Nov. 12, 2020 -
Bluestar buys Ascena's Justice brand for $90M
The owner of Hurley, Bebe and Brookstone had to up its bid for the tween brand to buy it at a bankruptcy auction.
By Ben Unglesbee • Nov. 11, 2020 -
Bed Bath & Beyond extends Black Friday, Cyber Monday sales
Through BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience this holiday season.
By Tatiana Walk-Morris • Nov. 11, 2020 -
Kate Spade turns to Tinder exec for CMO
Analysts have been keeping a close eye on the brand, which hasn't managed to replicate the turnaround executed by its fellow Tapestry brand Coach.
By Daphne Howland • Nov. 11, 2020 -
Guitar Center looks to inspire music buffs with new social video series
A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season.
By Tatiana Walk-Morris • Nov. 10, 2020 -
Rite Aid leans on pharmacists in rebranding effort
The drugstore is also embracing its potential as a beauty retailer, placing beauty ambassadors in some stores with a "spa-like" environment.
By Daphne Howland • Nov. 9, 2020 -
Allbirds to raise prices on Black Friday to fight climate change
Following in the footsteps of other environmentally conscious companies, the DTC brand is using the shopping day to take a stand against consumerism.
By Cara Salpini • Nov. 9, 2020 -
Sponsored by Quad
Out-market competitors with faster media planning and buying
The secret to out-marketing the competition: a faster media planning & buying cycle.
Nov. 9, 2020 -
Old Navy offers Black Friday deals early, adds in-store safety measures
The retailer will close on Thanksgiving and promote holiday deals beyond Black Friday and Cyber Weekend.
By Tatiana Walk-Morris • Nov. 6, 2020 -
Column
Retail Therapy: Gap misses the mark in post-Election Day tweet
The now-deleted post depicted a half-red, half-blue hoodie getting zipped up with the message, "The one thing we know, is that together, we can move forward."
By Caroline Jansen • Nov. 6, 2020 -
Lego's holiday campaign focuses on digital, e-commerce channels
With shoppable ad formats and Spotify playlists, the effort is well-suited to consumer behavior during the pandemic.
By Aaron Baar • Nov. 6, 2020 -
Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign
Along with ads starring Catherine O'Hara and Annie Murphy, the company created a digital hub to help consumers shop from home.
By Tatiana Walk-Morris • Nov. 5, 2020 -
Amazon unveils 'The Show Must Go On' holiday ad campaign
The e-commerce giant started pushing holiday deals this fall and created 100,000 temporary positions to prepare for the shopping season.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Dollar General announces single-day holiday sales event
With the Nov. 13 event, the company joins other retailers that have rolled out discounts ahead of Black Friday.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Q&A
Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive
Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.
By Chris Kelly • Nov. 4, 2020 -
Bankrupt Stein Mart has a $4M bid for its IP
Setting the baseline for a Nov. 18 auction is Retail Ecommerce Ventures, which may keep Stein Mart alive online after liquidation.
By Ben Unglesbee • Updated Nov. 11, 2020 -
B8ta acquires retail-as-a-service startup Re:store
The deal comes after B8ta announced corporate layoffs during the early days of the pandemic.
By Tatiana Walk-Morris • Nov. 2, 2020 -
Sponsored by LiveRamp
3 data partnerships to jumpstart in 2021
Companies that work toward a future state of building, owning and enriching a complete view of the consumer through data partnerships will win.
Nov. 2, 2020 -
Column
Retail Therapy: Babe Wine creates Election Night Survival Kit
To help cope with uncertainty on Nov. 3, the brand released a pack that includes a "Scream Here" pillow and a stress ball.
By Caroline Jansen • Oct. 30, 2020 -
Shopify, TikTok partner on shoppable video ads
The collaboration will help Shopify's merchants advertise on the social media app.
By Tatiana Walk-Morris • Oct. 29, 2020 -
Estée Lauder lets Spotify listeners order samples on Google Home
The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals.
By Robert Williams • Oct. 29, 2020 -
Bed Bath & Beyond plots 10 private labels as part of turnaround plan
The home goods retailer will invest up to $1.5 billion over the next three years in store remodels, technology and owned brands, among other things.
By Caroline Jansen • Oct. 28, 2020