Consumer Trends


  • An dark blue oval sign in white capital letters spellig "Old Navy" sticks out from a white building.
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    Daphne Howland/Retail Dive
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    Fashion misses at Old Navy spell trouble for Gap Inc.

    Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a growing problem for the value brand?

    By May 29, 2026
  • A person carrying a tote bag looks at items on a grocery store shelf
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    Brandon Bell via Getty Images
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    Consumer sentiment falls to new low; cost of living ‘first-order’ worry

    A sustained rise in long-run inflation expectations would likely increase the odds that the Federal Reserve will raise interest rates.

    By Jim Tyson • May 29, 2026
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A Dollar Tree store with a large green and white sign above the entrance, located in a shopping center. The building has a beige exterior with green trim and large windows displaying promotional signs. Several parked cars are visible in the foreground, and a leafless tree stands on the left side of the image under a clear blue sky.
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    Alamy
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    Dollar Tree CEO: ‘Our model is built for environments like this’

    Customers are shopping the discount retailer with a focus on affordability, convenience and trip efficiency to stretch their budgets.

    By May 29, 2026
  • A green and red brick Dick's storefront with trees in the foreground.
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    Courtesy of Dick's Sporting Goods
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    Another strong quarter for Dick’s quells some Foot Locker fears

    The Foot Locker business posted its first positive comps since late 2024 and the company raised guidance for both banners.

    By May 27, 2026
  • Two customers with long dark hair standing in the beauty section of a Walmart store
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    Courtesy of Walmart
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    Target, Walmart vie for beauty customers

    The retailers are investing in ways to court beauty consumers away from specialty retailers, trying new staffing models and remixing the merchandising assortment.

    By May 27, 2026
  • Walmart BNPL Affirm Klarna financing retail
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    Scott Olson via Getty Images
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    Walmart ties expected tariff refunds to price strategy amid cost pressures

    CFO John David Rainey said potential recoveries would be directed toward lowering prices as fuel costs pressure consumers.

    By Alexei Alexis • May 26, 2026
  • Anthropic's Claude AI app icon is seen in the app store on a smartphone screen.
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    Michael M. Santiago / Staff via Getty Images
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    What customers consider when using AI to shop

    The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.

    By Kristen Doerer • May 21, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s really happening at Lululemon?

    Senior Editor Cara Salpini joins the podcast to discuss the pushback against the incoming CEO, founder Chip Wilson’s battle with the board and more.

    By Retail Dive Staff • May 21, 2026
  • Walmart
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    Permission granted by Walmart
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    Walmart warns of price increases due to fuel costs

    The retailer expects somewhat higher retail price inflation in Q2 if the fuel shocks from the war in Iran persist. However, Walmart maintained its full-year guidance.

    By May 21, 2026
  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    AI referrals make shoppers more likely to either return — or never come back

    Companies need to quickly justify why the AI recommended their brand, Info-Tech Research Group’s Julie Geller said. “If that validation isn’t obvious, confidence drops fast.”

    By Bryan Wassel • May 20, 2026
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    Getty Images
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    Sponsored by Nuvei

    Marketplace growth is outpacing ecommerce. Here’s why payments infrastructure will shape who scales.

    For retailers navigating the shift to marketplaces, three areas determine whether a marketplace scales or stalls.

    May 18, 2026
  • The interior of a thrift store shows apparel and accessories.
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    Getty Images
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    Department stores losing market share to resale

    Off-price retailers have little to fear from rapidly growing secondhand sales, though, according to research from Bank of America analysts.

    By May 15, 2026
  • Lourdes Arocho was named Gap Inc.'s head of licensing.
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    Courtesy of Gap Inc.
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    Column

    The Weekly Closeout: Another entertainment exec at Gap Inc., and tariff refunds trickle in

    The apparel conglomerate beefed up its "fashiontainment" roster, while retailers are getting their money back on import levies canceled by the Supreme Court.

    By Retail Dive Staff • May 15, 2026
  • A child and parent are holding hands while walking down an aisle of a grocery store. The parent has a shopping basket.
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    Portra via Getty Images
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    Inflation hits 3.8%, outpaces wage growth for first time in 3 years

    Wary consumers may finally pull back on spending amid broad price hikes. “The squeeze is real,” Navy Federal Credit Union Chief Economist Heather Long said.

    By May 12, 2026
  • retail shopping fraud holidays Visa Mastercard
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    Kena Betancur via Getty Images
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    Consumer spending is healthy, but gas prices remain a risk

    Higher-income shoppers have kept retail sales healthy, but the economic impact of the war in Iran presents an unknown, according to industry analysts.

    By May 11, 2026
  • Interior of a grocery store.
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    Catherine Douglas Moran/Retail Dive
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    Grocery shoppers are trading down to lower-priced retailers, report finds

    Rather than just seeking cheaper brands, more shoppers are planning to switch retailers entirely, opting for less expensive stores, Alvarez & Marsal found. 

    By Catherine Douglas Moran • May 11, 2026
  • A woman in a green blazer smiles while a customer, out of focus, uses a card reader. Clothing racks are in the background, creating a friendly retail atmosphere.
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    eclipse_images via Getty Images
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    Sponsored by Elavon

    Your terminal already knows what your best customers want. Are you listening?

    Sales data shouldn’t just reflect the past—it should drive smarter decisions for the future.

    May 11, 2026
  • Walmart, Costco poised to win amid unfavorable retail environment

    Moody’s is maintaining a negative outlook for the industry in 2026 as high prices and dwindling consumer demand pressure retailers.

    By Lara Ewen • May 6, 2026
  • Close-up of young woman hand using smartphone
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    Getty Images
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    US agentic commerce revenue forecast to reach $1 trillion by 2030

    But even as the technology grows in popularity, the physical shopping experience will remain important, per a new report.

    By Howard Ruben • May 5, 2026
  • Monster High characters lined up.
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    Courtesy of Mattel
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    Mattel CEO: ‘Consumers are buying toys’

    Ynon Kreiz said that the toy industry is healthy and the company is continuing to see demand.

    By May 5, 2026
  • A smiling woman in a denim shirt holds a shopping bag while another woman processes a card payment in a cozy, well-lit store with shelves of pottery.
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    JLco - Julia Amaral via Getty Images
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    Sponsored by Elavon

    The smarter alternative to discounting: What your customer data can tell you

    When shoppers are watching every dollar and you need to maintain sales, slashing prices may not be the safest move.

    May 4, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Redefining Pacsun

    Brieane Olson talks about her book, “Co-created,” and her work as a merchant and now CEO in redefining the retailer for a new generation.

    By Retail Dive Staff • April 30, 2026
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    Getty Images
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    Consumer confidence unexpectedly inches up as view of jobs brightens

    The improved outlook among consumers toward the labor market bolstered the argument among Federal Reserve officials opposing a cut to the main interest rate.

    By Jim Tyson • April 30, 2026
  • Customers shop at a Bed Bath & Beyond store on January 05, 2023 in Forest Park, Illinois.
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    Scott Olson via Getty Images
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    Can Bed Bath & Beyond’s Bilt partnership simplify its experience?

    The move could offer the retailer a way to make its complex collection of brands more coherent, but it falls on Bed Bath & Beyond to do the heavy lifting.

    By Bryan Wassel • April 29, 2026
  • A woman with shopping bags checks her cell phone in front of a store.
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    Getty Images
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    Consumers are down, yet retail sales keep going up. How long can this last?

    Retailers wrapped up the first quarter with another healthy boost in March. 

    By April 23, 2026