Williams-Sonoma to test ads in ChatGPT

The home retailer is partnering with OpenAI to reach customers at decision-making moments and enhance product discovery.

By Tatiana Walk-Morris • Feb. 18, 2026

Spanx relaunches swimwear

The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.

By Howard Ruben • Feb. 18, 2026

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

6 brands to watch in 2026

From Mango to Cyklar, legacy and emerging brands alike are leaning on physical retail to win over customers.

By Caroline Jansen • Feb. 17, 2026

DTC rug brand Ernesta opens Dallas showroom

The 1,256-square-foot space, which features an area for one-on-one consultations, marks the brand’s sixth store.

By Howard Ruben • Feb. 17, 2026

Chubbies launches women’s swimwear brand

The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.

By Howard Ruben • Feb. 17, 2026

Estée Lauder sues Walmart over alleged counterfeits

The cosmetics giant says the big-box retailer is permitting the sale of fakes on its marketplace that target brands including La Mer and Tom Ford.

By Dani James • Feb. 12, 2026

Fewer consumers are shopping online on a daily basis

The number of consumers who turn to e-commerce daily has declined 12 percentage points from last year, with in-store shoppers on the rise.

By Tatiana Walk-Morris • Feb. 11, 2026

Walmart’s decade of change with Doug McMillon

The longtime CEO has passed the baton to John Furner, but McMillon’s technology and e-commerce legacy is lasting.

By Dani James • Feb. 9, 2026

You built a business to be your own boss. So why does your business feel like the boss now?

But somewhere between launch and growth, entrepreneurs find that the business that promised freedom starts making demands of its own.

Feb. 9, 2026

What makes commerce media so hot and how Fluent embraces the heat

Find out what really makes commerce media so hot.

Feb. 9, 2026

Amazon’s Q4 retail sales grow amid broadening assortment

The e-commerce giant will continue to carry luxury offerings, though everyday essentials were one out of every three units sold in fiscal 2025.

By Dani James • Feb. 6, 2026

Saks Global brings back Neiman Marcus exec to oversee marketing, e-commerce

Cheryl Han, who joined Saks Global’s leadership early last year but left months later, has taken the dual role of chief marketing and digital officer.

By Daphne Howland • Feb. 6, 2026

Amazon’s luxury storefront will carry on with or without Saks

Less than a year ago Saks Fifth Avenue began curating a high-end assortment for the e-commerce giant, but the two are now at odds.

By Daphne Howland • Feb. 3, 2026

How smart eCommerce brands should balance automation with the human touch

For eCommerce business owners, the real challenge isn’t how to gain efficiency – it’s deciding where automation should stop and the human touch should remain.

Feb. 2, 2026

Amazon cuts 16K jobs

The e-commerce giant declined to say how much this latest round of downsizing would impact its retail operations.

By Daphne Howland • Jan. 28, 2026

Quince expands to Canada

The online retailer has officially launched a website to serve its Canadian customers after soft launching the platform in November.

By Howard Ruben • Jan. 27, 2026

Dollar General expands reach of rural same-day delivery service

The discount retailer is the latest company extending its delivery offerings to focus on underserved communities.

By Tatiana Walk-Morris • Jan. 27, 2026

Saks Off 5th online is liquidating 5 years after split from brick and mortar

In 2021 private equity investors poured $200 million into a spin-off of the off-pricer’s digital operations, but the anticipated return never materialized.

By Daphne Howland • Jan. 26, 2026

Retail’s risky AI commerce bet

As retailers race to meet consumers on external AI platforms, they risk losing data and direct interaction with shoppers. Experts say disruption has only just begun.

By Dani James • Jan. 26, 2026

4 challenges growing eCommerce businesses often face — and how to address them

Scaling a business introduces unavoidable operational and strategic challenges.

Jan. 26, 2026

Lululemon puts Get Low leggings back online — with caveats

Pulled after complaints that the leggings were see-through, the product page now advises shoppers to size up and wear skin-tone underwear.

By Cara Salpini • Jan. 23, 2026

Quince collaborates with A$AP Rocky on exclusive products for ‘Don’t be Dumb’ album release

The online retailer launched a limited-edition vinyl and T-shirt ahead of the artist’s first studio album release in over seven years.

By Howard Ruben • Jan. 20, 2026

Walmart Marketplace expands into musical instruments

The mass retailer debuted a curated digital storefront with products for all skill levels, setting it up to compete with well-known music retailers.

By Dani James • Jan. 20, 2026

Bark receives take-private offer

The online pet retailer has faced falling sales and non-compliance warnings from the New York Stock Exchange in recent years.

By Howard Ruben • Jan. 15, 2026

Walmart: This year, AI tinkering ‘becomes transformation’

A year from now, customers will look back and realize just how much has changed about the shopping experience, Walmart’s Daniel Danker predicts.

By Cara Salpini • Jan. 15, 2026