Marketing: Page 92
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Courtesy of Groupon
Groupon redesigns mobile app, site with personalized features
The new experience emphasizes unique recommendations and more tailored search functionality, and makes repeat purchases easier.
By Tatiana Walk-Morris • May 6, 2021 -
Adding to store concept spree, Dick’s debuts new off-price format
Going, Going, Gone is the latest in a slew of brick-and-mortar experiments the retailer is running as it looks to revamp its in-store experience.
By Cara Salpini • May 5, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Retrieved from Lowe's on May 03, 2021
Lowe's launches curated home decor series
The initiative, which kicks off with interior designer Iris Apfel, aims to make stylish pieces available to consumers at accessible price points.
By Caroline Jansen • May 3, 2021 -
Courtesy of Tiffany & Co.
Tiffany & Co. debuts men's engagement rings
The Charles Tiffany Setting is named after the company's founder and promises to introduce "a bold new era of love."
By Kaarin Moore • May 3, 2021 -
jamielawton via Getty Images
Sponsored by FedEx OfficeAnticipating retailers' needs: How FedEx Office helps customers manage through change
When the pandemic hit, retailers had only a few days to react in order to get critical signs for their stores. Read about the lessons learned and plans for the future.
May 3, 2021 -
Courtesy of Dick's Sporting Goods
Dick's builds out brand ambassador roster for private labels
A week after signing DeVonta Smith to front its VRST line, the retailer brought on celebrity dance couple Stephen "tWitch" and Allison Boss for its DSG brand.
By Cara Salpini • April 30, 2021 -
Courtesy of David's Bridal
David's Bridal launches Quinceañera label
The bridal retailer is tapping into a new market with Fifteen Roses as it tries to build lifetime shoppers for special events.
By Kaarin Moore • April 28, 2021 -
Courtesy of Sephora
Sephora at Kohl’s to host blockbuster lineup of over 125 beauty brands
Drunk Elephant, Fenty Beauty and other big names will be sold at the locations, with 75% of the assortment unique to Sephora U.S. and Kohl's.
By Cara Salpini • April 27, 2021 -
Courtesy of Madewell
Madewell debuts mobile app
The apparel retailer moved to develop a frictionless shopping experience after seeing a dramatic increase in mobile traffic during the pandemic.
By Tatiana Walk-Morris • April 27, 2021 -
Adeline Kon/Retail Dive
30 minutes with For Now's co-founders
As the limitations of selling exclusively online become apparent, the company's mission is to not only give emerging brands a physical presence but an opportunity to grow.
By Caroline Jansen • Updated April 29, 2021 -
Walmart tries to blot out Yeezy's styled sun logo
The retail giant said a trademark by Kanye West's brand too much resembled its own "spark" logo across Walmart's business.
By Ben Unglesbee • April 26, 2021 -
Tractor Supply app exceeds 1M downloads
Less than a year after its conception, the mobile app is becoming a key driver of the retailer's digital sales as customers demand contactless fulfillment options.
By Tatiana Walk-Morris • April 26, 2021 -
Amazon lets advertisers send targeted messages for first time
The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.
By Robert Williams • April 26, 2021 -
LeoPatrizi via Getty Images
Sponsored by WazeAs spring shopping fever surges, here's how to bring customers to your door
As buyers prepare to fling open their wallets, retailers can actively promote themselves at the moment of decision to make their store a stop of choice.
April 26, 2021 -
Orbon Alija via Getty Images
Sponsored by EYThe consumer experience: From touch points to trust points
The consumer experience is rapidly evolving from a transactional process focused simply on buying to a model built on deep, enriching relationships at every step of the journey.
April 26, 2021 -
Courtesy of JanSport
ColumnRetail Therapy: JanSport teams up with Nicole McLaughlin to reimagine its products
From bras to slippers, the upcycle artist turned the brand's popular backpacks into completely new items.
By Caroline Jansen • April 23, 2021 -
Courtesy of Love Beauty and Planet
Love Beauty and Planet launches first refillable hair care at Target
The brand debuted reusable shampoo and conditioner bottles in mass retail as part of its commitment to tackling sustainability.
By Maria Monteros • April 23, 2021 -
Courtesy of Athleta
Nike loses Simone Biles to Athleta
A Nike athlete since 2015, Biles will now work with Athleta on her own product line. She joins Allyson Felix, another former Nike athlete, on Athleta's roster.
By Cara Salpini • Updated April 23, 2021 -
Daphne Howland/Retail Dive
VF Corp names new CFO
The company also announced the appointment of Kristin Harrer, former marketing exec of Dollar Shave Club, as Vans' global chief marketing officer.
By Kaarin Moore • April 22, 2021 -
Courtesy of Amazon
Amazon launches hair salon to test AR, point-and-learn tech
Offering hair care and styling services while testing in-store technology, the concept will debut in a two-story shop in London's Spitalfields district.
By Tatiana Walk-Morris • April 21, 2021 -
Courtesy of Andie
DTC swimwear brand Andie debuts intimates
The launch is the beginning of "a significant platform expansion into other categories," the brand said.
By Cara Salpini • April 21, 2021 -
Adeline Kon/Retail Dive
Deep DiveRight now, retailers are writing their own rules on climate action. Does that need to change?
With an executive order in place and mounting pressure from multiple sides, climate regulation is brewing.
By Maria Monteros • April 21, 2021 -
Kohl's Tommy Hilfiger partnership is another blow to Macy's, malls
The retailer has amassed an impressive roster of brands that are otherwise fleeing department stores.
By Daphne Howland • April 20, 2021 -
Courtesy of Lululemon
Lululemon to launch resale program for 'like new' products
The initiative will start in just two markets, California and Texas, and comes about a week after Nike launched its footwear refurbishment program.
By Cara Salpini • April 20, 2021 -
Cara Salpini/Retail Dive
Nike's Kobe Bryant partnership comes to an end
The athletics retailer first signed the basketball legend in 2003, and said he remains a "deeply loved member of the Nike family."
By Cara Salpini • April 20, 2021
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