Marketing: Page 90
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Courtesy of Verishop
Verishop introduces livestream shopping
Retailers and social media platforms are vying for a share of the livestream shopping market, which is forecast to reach $25 billion by 2023.
By Tatiana Walk-Morris • June 15, 2021 -
Courtesy of Glossier
Glossier promotes Ali Weiss to chief marketing officer
The beauty company joins several other DTC brands that have named chief marketers in recent months.
By Tatiana Walk-Morris • June 14, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Retrieved from Gap.
ColumnRetail Therapy: Gap drops first item in Yeezy partnership
The blue round jacket is available for pre-order, but it's gonna cost you — $200 to be exact.
By Maria Monteros • June 11, 2021 -
Courtesy of Netflix
Netflix enters e-commerce fray as subscription growth slows
The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.
By Chris Kelly • June 11, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Permission granted by Grove Collaborative
Grove Collaborative taps former Amazon exec as new chief marketer
Jennie Perry spent over nine years at the e-commerce giant, where she led marketing initiatives for Prime and Amazon Fashion.
By Maria Monteros • June 9, 2021 -
Cara Salpini/Retail Dive
Sephora to offer DTC hair care brand Vegamour in stores
The deal ticks multiple boxes for the beauty retailer as it looks to expand clean beauty offerings and bring in more DTC brands.
By Tatiana Walk-Morris • June 9, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 8, 2021 -
DTC mattress brand Purple hires new chief marketing, digital officer
The company has hired Patrice Varni to improve its marketing strategy as the COVID-19 pandemic buoys home retailers and brands.
By Tatiana Walk-Morris • June 8, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
By Tatiana Walk-Morris • June 7, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 7, 2021 -
Courtesy of Ulta
Deep Dive‘Something is changing at Ulta’: The legacy Mary Dillon leaves behind as CEO
She grew the beauty retailer from a regional player to a national powerhouse. Her departure marks the end of that high-growth phase.
By Cara Salpini • June 7, 2021 -
Courtesy of Dollar Tree
As pandemic wanes, dollar stores regain lost ground, grab new sales
Dollar General's "insane" new concept, Dollar Tree looks beyond $1, and Five Below makes a huge comeback: a look at the dollar field in Q1.
By Ben Unglesbee • June 4, 2021 -
Retrieved from Miller Lite on June 02, 2021
ColumnRetail Therapy: Miller Lite, New Balance create dad-inspired beer koozie
Reminiscent of the ultimate "dad shoe," the 624 Trainer, the brands came together to make a product perfect for summer barbecues.
By Caroline Jansen • June 4, 2021 -
Courtesy of Target
Target, Walmart announce overlapping sales events to rival Amazon
When the e-commerce giant announced Prime Day, two of its biggest competitors responded by plotting their own deal days for 24 hours earlier.
By Maria Monteros • June 3, 2021 -
Courtesy of Belk
Belk expands luxury accessory offering with ‘Sunnies at Belk’
The concept will bring hundreds of designer sunglasses from brands like Prada, Gucci and Versace to three stores and online.
By Kaarin Moore • June 3, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond adds 3 more private labels to lineup
The brands — which span organization, home decor and kitchen — will launch by mid-July ahead of the back-to-college shopping season.
By Caroline Jansen • June 2, 2021 -
Courtesy of Ulta
Ulta joins the Fifteen Percent Pledge in bid to diversify assortment
The news builds upon an earlier commitment to double Black-owned brands at the beauty retailer by the end of the year.
By Cara Salpini • June 2, 2021 -
Courtesy of Amazon
Prime Day is June 21-22, but Amazon is starting deals now
The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.
By Daphne Howland • June 2, 2021 -
Courtesy of CashApp - Square
Google to add Square sellers' direct product listings on search, shopping platforms
Merchants can add their product catalog to various other features as well, including the images and maps features, and YouTube.
By Tatiana Walk-Morris • June 1, 2021 -
Courtesy of Birchbox
Birchbox launches refillable beauty brand Re.fil
A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.
By Cara Salpini • June 1, 2021 -
Tim Boyle via Getty Images
Costco is bringing full in-store sampling back
The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.
By Jeff Wells • June 1, 2021 -
Adobe Stock / Elena Kharichkina
Sponsored by AcxiomBrands need people, and people need brands. Do they need third-party cookies to connect?
Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.
June 1, 2021 -
Courtesy of REI Co-op
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Courtesy of Anne Klein
Anne Klein debuts home collection with Macy's
As Anne Klein expands into a new category, the department store seeks to bounce back from the COVID-19 pandemic.
By Tatiana Walk-Morris • May 27, 2021
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