Marketing: Page 9
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Simon expands, rebrands online outlet marketplace as ShopSimon
The digital marketplace is adding sale and discounted merchandise to its outlet offering of over 360 retailers.
By Tatiana Walk-Morris • Sept. 6, 2024 -
Courtesy of Ernesta
DTC rug brand Ernesta opens second showroom
The company has opened a location in Bethesda, Maryland, in an area that has increasingly become popular for other DTC brands opening stores.
By Howard Ruben • Sept. 5, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Ethan Swope via Getty Images
Birkenstock program members spend 25% more than other consumers
The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.
By Kristen Doerer • Sept. 5, 2024 -
Permission granted by StockX
Walmart expands marketplace offerings with StockX sneaker deal
The big-box retailer executive Manish Joneja said the broadened assortment should draw more buyers.
By Nate Delesline III • Sept. 5, 2024 -
Courtesy of Kohl's
Kohl’s launches family-focused brand platform
The department store wants to highlight authentic moments with families to showcase its wide-ranging product assortment.
By Tatiana Walk-Morris • Sept. 5, 2024 -
Courtesy of L Brands
Bath & Body Works’ semi-annual sale ‘fell short of our expectations’
As a result, the company is evaluating its approach to the event, including the timing, marketing and messaging.
By Kaarin Moore • Sept. 4, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Savage X Fenty
Rihanna’s Savage X Fenty debuts at Selfridges
The move marks the inclusive lingerie brand’s first brick-and-mortar presence abroad.
By Daphne Howland • Sept. 3, 2024 -
Justin Sullivan via Getty Images
Bath & Body Works to launch generative AI fragrance finder
The retailer plans to leverage large language models and data to increase customer traffic and sales over time.
By Lindsey Wilkinson • Sept. 3, 2024 -
Courtesy of Miniso
Miniso unveils 200th US location in Santa Monica, California
The company now has stores in 20 U.S. states as it pursues a plan to open between 900 and 1,100 new stores globally in 2024.
By Tatiana Walk-Morris • Sept. 3, 2024 -
Courtesy of Abercrombie & Fitch
ColumnThe Weekly Closeout: Pacsun names CFO, Abercrombie posts ‘record’ Q2 net sales
The teen retailer hired BowFlex, Inc. veteran Aina Konold, while the apparel company saw sales increase 21% year over year to $1.1 billion.
By Retail Dive Staff • Aug. 30, 2024 -
Courtesy of Walmart
Walmart Marketplace expands into premium beauty, collectibles and pre-owned categories
As the retailer vies for collectibles shoppers and share in the secondhand market, it faces competition from established players like eBay.
By Tatiana Walk-Morris • Aug. 29, 2024 -
Caroline Jansen/Retail Dive
What lies ahead for Bonobos under new ownership
The DTC darling has changed hands several times over the past decade. Does that matter?
By Caroline Jansen • Aug. 28, 2024 -
Courtesy of Stitch Fix
At Stitch Fix, stylists move into the spotlight
In its quest to stem sales declines, the apparel box retailer has overhauled its customer experience model.
By Daphne Howland • Aug. 27, 2024 -
Sitthiphong via Getty Images
How chatbots can personalize self-service interactions
Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.
By Bryan Wassel • Aug. 27, 2024 -
Courtesy of Haus Laboratories by Lady Gaga
Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s
The department store is continuing to pour resources into its Sephora partnership to draw more customers amid sales declines.
By Tatiana Walk-Morris • Aug. 27, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 26, 2024 -
Courtesy of Dolly Parton
Dolly Parton launches beauty line
A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.
By Lara Ewen • Aug. 26, 2024 -
Courtesy of Hollister
ColumnThe Weekly Closeout: Amazon’s October sales event returns and Hollister goes back to school
The e-commerce giant is prepping for its unofficial holiday kickoff event, while the apparel brand launched a collection featuring over 30 U.S. universities.
By Retail Dive Staff • Aug. 23, 2024 -
Courtesy of Walmart
Walmart adds its first dining benefit to Walmart+ loyalty program
Amazon in May made a similar move in offering Prime members a free annual Grubhub+ membership.
By Nate Delesline III • Aug. 22, 2024 -
Courtesy of Shopify
Shopify, YouTube expand partnership
Through an affiliate program, Shopify merchants now have access to thousands of creators to showcase their products.
By Tatiana Walk-Morris • Aug. 22, 2024 -
Courtesy of Universal Standard
Q&AUniversal Standard’s CEO talks inclusivity, legacy and brand-building
As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.
By Lara Ewen • Aug. 22, 2024 -
Courtesy of Foot Locker
Foot Locker partners with Nike, Jordan on basketball concept at revamped flagship
The “Home Court” space is the result of a “shared vision” between the athletics retailer and Nike, but it still features other major brands.
By Cara Salpini • Aug. 21, 2024 -
Permission granted by Gap
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
A fall campaign starring the “Rush” singer puts a focus on movement enabled by baggy denim, part of a rebound in ‘90s style trends.
By Peter Adams • Aug. 21, 2024 -
Courtesy of Perigold
Wayfair’s Perigold banner to open first physical store
The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.
By Tatiana Walk-Morris • Aug. 21, 2024
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