Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

By Sara Karlovitch • Aug. 21, 2024

Spanx founder launches shoe brand Sneex

Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.

By Caroline Jansen • Aug. 20, 2024

Abercrombie & Fitch Co. to distribute children’s apparel line via Haddad Brands

The deal will allow Abercrombie to expand its product assortment to cater to a broader age group as well as amplify its brand internationally.

By Tatiana Walk-Morris • Aug. 19, 2024

Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?

Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.

By Cara Salpini • Aug. 19, 2024

5 performance tactics to boost your holiday sales

The Pinterest Holiday Hub is your go-to resource. Access now to kickstart your most successful holiday campaign yet.

Aug. 19, 2024

The Weekly Closeout: Amazon rebrands resale unit and seasonal hiring commences

Amazon Warehouse, which sells used, pre-owned or open-box products, is now known as Amazon Resale. Meanwhile, Joann is starting seasonal hiring early.

By Retail Dive Staff • Aug. 16, 2024

Reebok releases new fitness app

The subscription-based Reebok Fitness app features on-demand workouts, nutritional guidance and the ability to connect with other users. 

By Tatiana Walk-Morris • Aug. 15, 2024

FTC finalizes rule to prohibit sale or purchase of fake reviews

The rule prohibits businesses from buying reviews or testimonials, whether positive or negative, as well as the suppression of reviews.

By Kristen Doerer • Aug. 15, 2024

Allbirds chief marketer on why brand building is key to the company’s turnaround plan

Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.

By Peter Adams • Aug. 14, 2024

Lowe’s rebrands media network as it expands channel offerings

The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

By Tatiana Walk-Morris • Aug. 13, 2024

Macy’s expands post-purchase offers in a boost to its media network

The department store has worked with Rokt since last summer, and says the partnership has improved customer engagement.  

By Tatiana Walk-Morris • Aug. 12, 2024

Amazon Prime Day drives the most loyalty among summer sales events

Over 80% of shoppers who made purchases during the recent spate of sales only bought items at Amazon, Earnest Analytics found.

By Tatiana Walk-Morris • Aug. 12, 2024

The Weekly Closeout: Amazon delivery speeds up in Canada and Gap Inc. changes its ticker

Prime members in parts of Canada will have faster same-day delivery and the apparel company will trade on the NYSE under the new symbol GAP. 

By Retail Dive Staff • Aug. 9, 2024

Madison Reed taps Paige Bueckers, other UConn basketball players to star in latest campaign

The beauty brand said it plans to use the athletes’ star power to support a new hair color product launch through brand ambassador partnerships.

By Nate Delesline III • Aug. 9, 2024

Ace Hardware’s new experiential store model to be ‘immersive shopping experience that you can’t find anywhere else’

On the backdrop of 100 years in business, the retailer's vice president of merchandising spoke about how the company is prioritizing innovation and community.

By Nate Delesline III • Aug. 8, 2024

Under Armour sales fall 10% as Kevin Plank vows to sell more than ‘just a logo’

“We recognize where we are, we’re not crazy about it, but we’re also doing something to change the weather,” the executive said Thursday.

By Cara Salpini • Aug. 8, 2024

Chief marketers are warming up to generative AI: report

Over three quarters of respondents to a Dentsu Creative survey said they would be interested in training AI on their brand’s look, feel and tone of voice. 

By Aaron Baar • Aug. 7, 2024

How Carter’s is pitching kids’ clothes to new Gen Z parents

Chief Marketing Officer Jeff Jenkins details the insights and strategy that drove its “More Than Just Cute” ad campaign.

By Chris Kelly • Aug. 7, 2024

Walmart adds dorm shop to virtual shopping platform

Your Dorm Your Way is an immersive experience where college students can shop virtual dorm rooms curated by digital creators.

By Xanayra Marin-Lopez • Aug. 6, 2024

How Liquid Death cuts through marketing noise without big media buys

Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

By Chris Kelly • Aug. 6, 2024

Under Armour chief consumer officer exits as 26-year Adidas veteran joins the brand

Jim Dausch is leaving at the end of the month as Eric Liedtke, former brand president at Adidas, joins the company to lead brand strategy.

By Cara Salpini • Aug. 6, 2024

Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s fall collection on Pinterest.

By Jessica Deyo • Aug. 5, 2024

Mercari opens first physical store in Los Angeles

Mercari on Melrose includes a spot for sellers to list items, a dedicated DIY and events space, and a partner pop-up area. 

By Tatiana Walk-Morris • Aug. 5, 2024

How to win over customers in inflationary times. Hint: It’s not just about price.

Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.

By Daphne Howland • Aug. 5, 2024

Nike, JD Sports expand connected loyalty program to the US

The move makes JD Sports the first global partner of the connected program, and comes as Nike leans back into wholesale.

By Cara Salpini • Aug. 2, 2024