Marketing: Page 10
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Gen Z pullback could send holiday sales down 5%: PwC
Older generations are cutting back a bit or even spending more, but these younger consumers’ budgets are down nearly a quarter, the firm found.
By Daphne Howland • Sept. 11, 2025 -
Walgreens dedicates in-store space to party supplies, expands assortment
The drugstore retailer, now under a new owner, is making a play for the market segment following the bankruptcy of Party City.
By Tatiana Walk-Morris • Sept. 11, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
More than half of consumers are wary of AI-powered search: Gartner
While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.
By Aaron Baar • Sept. 11, 2025 -
Ralph Lauren rolls out AI-powered assistant to dole out fashion advice
Ask Ralph can suggest products and offer advice based on prompts like “What should I wear to a concert?” and “How can I style my navy-blue men’s blazer?”
By Bryan Wassel • Sept. 10, 2025 -
Dollar Tree taps new chief merchandising officer
The retailer's current chief merchant will retire next year and Brent Beebe will be promoted to the role in April.
By Dani James • Sept. 9, 2025 -
Walmart deepens collectibles offering with live shopping series
The weekly episodes, in partnership with TalkShopLive and WeTheHobby, will give viewers access to exclusive product drops, giveaways and content.
By Tatiana Walk-Morris • Sept. 9, 2025 -
Skechers opens first US-based performance store
The 26,000-square-foot store in Miami follows the brand’s opening of locations in Canada, Chile, Belgium and Germany.
By Howard Ruben • Sept. 8, 2025 -
Amazon integrates Lens visual search with its AI shopping assistant
Lens Live lets customers browse a swipeable product carousel and add items to their cart within the camera view.
By Bryan Wassel • Sept. 8, 2025 -
Lululemon CEO: ‘We have become too predictable’
The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.
By Cara Salpini • Sept. 5, 2025 -
Amazon is cutting legacy users off from this free shipping perk
Prime Invitee, which technically ended a decade ago, allowed users to share free shipping with people outside their household.
By Daphne Howland • Sept. 5, 2025 -
Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes
The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.
By Chris Kelly • Sept. 5, 2025 -
Column
The Weekly Closeout: Skechers deal clears hurdles while Gap eyes store improvement
3G Capital will take the footwear brand private. Meanwhile, Gap Inc. CEO Richard Dickson sees work to do in brick and mortar.
By Retail Dive Staff • Sept. 5, 2025 -
Gap Inc. bets big on beauty, accessories
At the Goldman Sachs Global Retailing Conference, Gap Inc. CEO Richard Dickson called these high-margin “sleeper categories” that its customers want.
By Daphne Howland • Sept. 4, 2025 -
Mattel restructures its brand leadership team
The reset includes adding two new roles: chief global brand officer and global head of dolls.
By Kaarin Moore • Sept. 4, 2025 -
American Eagle’s celebrity marketing drew outcry — and new customers
The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.
By Peter Adams • Sept. 4, 2025 -
How DSW’s new brand platform showcases the fun of in-person shopping
Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.
By Chris Kelly • Sept. 3, 2025 -
Depop eyes larger US presence with ads touting style ‘Depopelgangers’
The online fashion reseller’s “Where Taste Recognizes Taste” campaign spotlights the emotional connection tied to secondhand shopping.
By Jessica Hammers • Sept. 3, 2025 -
Williams-Sonoma to launch AI-powered ‘culinary companion’
Meanwhile, the company has scaled its AI customer service assistant across its portfolio.
By Bryan Wassel • Sept. 3, 2025 -
Staples to bring optical centers to stores through Now Optics partnership
Through the tie-up, Stanton Optical will offer eye exams, prescription lenses and more in five of the office retailer’s locations.
By Howard Ruben • Sept. 3, 2025 -
American Eagle’s Travis Kelce collab extends celebrity-led marketing streak
The retailer is linking with the NFL star and freshly minted fiancé to Taylor Swift on a Tru Kolors capsule collection after weathering a media firestorm.
By Peter Adams • Aug. 28, 2025 -
Retailers double down on AI despite reliability concerns
Over half of retailers expect most customer interactions will be handled by AI within five years, according to a Monday.com survey.
By Lindsey Wilkinson • Aug. 27, 2025 -
Macy’s partners with Amazon for retail ads ahead of holiday season
The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.
By Aaron Baar • Aug. 27, 2025 -
David’s Bridal launches AI to help couples manage wedding tasks
Pearl Planner features a built-in chat assistant, adaptable task boards and dynamic timelines to help users centralize planning with real-time updates.
By Kaarin Moore • Aug. 26, 2025 -
Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.
By Peter Adams • Aug. 26, 2025 -
Urban Outfitters taps Levi’s for its next On Rotation experience
The space aims to infuse “the energy of a vintage flea market” by featuring both new denim styles as well as vintage pieces like its paper bag jeans.
By Howard Ruben • Aug. 25, 2025