Marketing: Page 8


  • A screenshot of Krazy Coupon Lady's YouTube video.
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    Retrieved from YouTube on September 18, 2024
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    Deep Dive

    How couponing communities are still thriving

    Though it's been over a decade since TLC aired Extreme Couponing, shoppers are still deal-hunting — the methods have just changed.

    By Sept. 18, 2024
  • An Amazon Prime delivery truck
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    Courtesy of Amazon
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    Amazon announces October Prime Big Deal Days dates

    The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.

    By Sept. 17, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Millie Bobby Brown wearing clothes from Florence by Mills Fashion.
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    Courtesy of Florence by Mills Fashion
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    Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

    The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

    By Howard Ruben • Sept. 17, 2024
  • People representing the Shein live front row event for fall-winter 2024
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    Courtesy of Shein
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    Shein to highlight fall-winter collections in shoppable livestream fashion show

    “Shein Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday. 

    By Tatiana Walk-Morris • Sept. 17, 2024
  • Three black gowns as worn by three models.
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    Courtesy of Azazie
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    Christian Siriano, Azazie collaborate on bridal collection

    At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.

    By Lara Ewen • Sept. 17, 2024
  • A Target employee completes an in-store checkout purchase and hands a customer a receipt.
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    Permission granted by Target
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    Target wants to hire 100K people for the holidays

    The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.

    By Sept. 16, 2024
  • Big Lots, Manchester, CT. 8/2014 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
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    "Big Lots" by Mike Mozart is licensed under CC BY 2.0
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    Big Lots brings back ‘Black Friday Fridays’

    The retailer, which filed for bankruptcy last week, announced the return of the deals event offering up to 50% off select items every Friday through Dec. 6.

    By Howard Ruben • Sept. 16, 2024
  • Taylor Hill wearing a jacket and leggings from Victoria's Secret's VSX line
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    Courtesy of Zoey Grossman
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    Victoria’s Secret brings back its VSX activewear line

    The collection includes sports bras, leggings and ready-to-wear apparel like trench coats, catsuits and T-shirts.

    By Howard Ruben • Sept. 13, 2024
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Sephora North America names next CFO and Petco’s losses grow

    Ten-year company veteran Delphine Herve will take on the position at the beauty retailer. Meanwhile, the pet retailer saw net loss surge by 70% in Q2.

    By Retail Dive Staff • Sept. 13, 2024
  • Storefront of Ross
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    "Ross" by Genevieve Prentice is licensed under CC BY-SA 2.0
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    Ross switches up its merchandising leadership team

    The discount retailer promoted two longtime employees to the chief merchant positions at its Ross and DD’s Discounts banners.

    By Sept. 13, 2024
  • Three people milling around.
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    Courtesy of Macy's
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    Macy’s unveils Mode of One menswear brand

    The apparel line is the latest private label debut from the department store, part of a years-long effort to reach new customers and drive sales.

    By Sept. 12, 2024
  • Norma Delaney is pictured in a professional headshot.
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    Courtesy of Carhartt
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    Carhartt names new marketing and creative VP

    Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.

    By Laurel Deppen • Sept. 12, 2024
  • A black background with the words Roblox and Shopify on it.
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    Courtesy of Shopify
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    Roblox, Shopify partner to sell physical products in the metaverse

    This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

    By Tatiana Walk-Morris • Sept. 12, 2024
  • A warm-tinted room with beauty products on display tables and on shelves on the wall.
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    Courtesy of L'Occitane en Provence
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    L’Occitane opens Manhattan boutique, plans more store openings this fall

    The 891-square-foot store features a variety of services and is one of five boutiques the company plans to open in the surrounding area this fall.

    By Tatiana Walk-Morris • Sept. 11, 2024
  • Shoe Carnival storefront from Mesquite
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    Permission granted by Shoe Carnival
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    The big switch: Why Shoe Carnival is flipping some of its stores into Shoe Stations

    In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.

    By Sept. 11, 2024
  • Jamey Perry wearing clothes from the Jamey Perry for J.C. Penney fashion line.
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    Courtesy of J.C. Penney
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    J.C. Penney debuts apparel line for women who use wheelchairs

    The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.

    By Tatiana Walk-Morris • Sept. 10, 2024
  • A person wearing a dark sweater smiles slightly against a hot pink background.
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    Courtesy of JC Penney
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    Uggs designer jumps to J.C. Penney

    Khristene Son, with experience at brands that also include Old Navy, Justice and Charlotte Russe, is SVP of trend, brand and design.

    By Sept. 10, 2024
  • Image of Amazon Saver's grocery items including turkey breast, pancake syrup, coffee creamer, garlic powder, graham crackers and sweet peas, all in bright red packaging with white box lettering
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    Retrieved from Business Wire.
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    Amazon Fresh gets new private brand, expanded Prime savings

    The updates, which also include a revamped online storefront, highlight the retailer’s continued efforts to bolster the grocery banner.

    By Peyton Bigora • Sept. 10, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
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    Permission granted by Target
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    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By Peter Adams • Sept. 10, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    Chief Marketing Officer Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By Chris Kelly • Sept. 10, 2024
  • Rendering of a Walmart fashion kiosk.
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    Courtesy of Walmart
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    Walmart kicks off multicity fashion tour

    The retailer will bring its Style Tour to over 40 stops across the U.S. as a way to “shorten the distance between inspiration and commerce.”

    By Tatiana Walk-Morris • Sept. 9, 2024
  • A person running in the rain for a Nike ad
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    Courtesy of Nike
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    Nike depicts drudgery of running in latest leg of comeback campaign

    Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

    By Peter Adams • Sept. 9, 2024
  • Woman Sitting On Carpet Using Laptop To Shop Online Besides Colorful Shopping Bags
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    AndreyPopov via Getty Images
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    Sponsored by Adobe

    5 ways Buy Now, Pay Later can boost your business

    Buy Now, Pay Later (BNPL) has moved from a novel option to a must-have for retailers that aim to meet the demands of modern consumers.

    Sept. 9, 2024
  • The exterior of Arc'teryx's store in New York City.
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    Courtesy of Jesse Liaw
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    Arc’teryx opens largest flagship to date

    The 14,164-square-foot store is located at 580 Broadway in New York City and will feature both new and refurbished products.

    By Howard Ruben • Sept. 6, 2024
  • Bluemercury storefront.
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    Kaarin Vembar / Retail Dive/Retail Dive
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    Column

    The Weekly Closeout: Under Armour hires (another) Adidas vet and Bluemercury turns 25

    The athletics retailer appointed a new leader in its Europe, the Middle East and Africa division, while the beauty company refreshed its online presence. 

    By Retail Dive Staff • Sept. 6, 2024