Marketing: Page 8
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Deep Dive
How couponing communities are still thriving
Though it's been over a decade since TLC aired Extreme Couponing, shoppers are still deal-hunting — the methods have just changed.
By Xanayra Marin-Lopez • Sept. 18, 2024 -
Amazon announces October Prime Big Deal Days dates
The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.
By Nate Delesline III • Sept. 17, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom
The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.
By Howard Ruben • Sept. 17, 2024 -
Shein to highlight fall-winter collections in shoppable livestream fashion show
“Shein Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday.
By Tatiana Walk-Morris • Sept. 17, 2024 -
Christian Siriano, Azazie collaborate on bridal collection
At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.
By Lara Ewen • Sept. 17, 2024 -
Target wants to hire 100K people for the holidays
The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.
By Nate Delesline III • Sept. 16, 2024 -
Big Lots brings back ‘Black Friday Fridays’
The retailer, which filed for bankruptcy last week, announced the return of the deals event offering up to 50% off select items every Friday through Dec. 6.
By Howard Ruben • Sept. 16, 2024 -
Victoria’s Secret brings back its VSX activewear line
The collection includes sports bras, leggings and ready-to-wear apparel like trench coats, catsuits and T-shirts.
By Howard Ruben • Sept. 13, 2024 -
Column
The Weekly Closeout: Sephora North America names next CFO and Petco’s losses grow
Ten-year company veteran Delphine Herve will take on the position at the beauty retailer. Meanwhile, the pet retailer saw net loss surge by 70% in Q2.
By Retail Dive Staff • Sept. 13, 2024 -
Ross switches up its merchandising leadership team
The discount retailer promoted two longtime employees to the chief merchant positions at its Ross and DD’s Discounts banners.
By Kaarin Moore • Sept. 13, 2024 -
Macy’s unveils Mode of One menswear brand
The apparel line is the latest private label debut from the department store, part of a years-long effort to reach new customers and drive sales.
By Daphne Howland • Sept. 12, 2024 -
Carhartt names new marketing and creative VP
Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.
By Laurel Deppen • Sept. 12, 2024 -
Roblox, Shopify partner to sell physical products in the metaverse
This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.
By Tatiana Walk-Morris • Sept. 12, 2024 -
L’Occitane opens Manhattan boutique, plans more store openings this fall
The 891-square-foot store features a variety of services and is one of five boutiques the company plans to open in the surrounding area this fall.
By Tatiana Walk-Morris • Sept. 11, 2024 -
The big switch: Why Shoe Carnival is flipping some of its stores into Shoe Stations
In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.
By Kaarin Moore • Sept. 11, 2024 -
J.C. Penney debuts apparel line for women who use wheelchairs
The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.
By Tatiana Walk-Morris • Sept. 10, 2024 -
Uggs designer jumps to J.C. Penney
Khristene Son, with experience at brands that also include Old Navy, Justice and Charlotte Russe, is SVP of trend, brand and design.
By Daphne Howland • Sept. 10, 2024 -
Amazon Fresh gets new private brand, expanded Prime savings
The updates, which also include a revamped online storefront, highlight the retailer’s continued efforts to bolster the grocery banner.
By Peyton Bigora • Sept. 10, 2024 -
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Sept. 10, 2024 -
Q&A
Why Old Navy is throwing back to the ‘90s to burnish its iconic brand
Chief Marketing Officer Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Walmart kicks off multicity fashion tour
The retailer will bring its Style Tour to over 40 stops across the U.S. as a way to “shorten the distance between inspiration and commerce.”
By Tatiana Walk-Morris • Sept. 9, 2024 -
Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
By Peter Adams • Sept. 9, 2024 -
Sponsored by Adobe
5 ways Buy Now, Pay Later can boost your business
Buy Now, Pay Later (BNPL) has moved from a novel option to a must-have for retailers that aim to meet the demands of modern consumers.
Sept. 9, 2024 -
Arc’teryx opens largest flagship to date
The 14,164-square-foot store is located at 580 Broadway in New York City and will feature both new and refurbished products.
By Howard Ruben • Sept. 6, 2024 -
Column
The Weekly Closeout: Under Armour hires (another) Adidas vet and Bluemercury turns 25
The athletics retailer appointed a new leader in its Europe, the Middle East and Africa division, while the beauty company refreshed its online presence.
By Retail Dive Staff • Sept. 6, 2024