Marketing: Page 88
-
J.C. Penney launches beauty concept featuring Thirteen Lune
Thirteen Lune, which focuses on beauty brands created by Black and Brown founders, will be the flagship brand of the J.C. Penney Beauty venture.
By Tatiana Walk-Morris • July 21, 2021 -
Courtesy of Foxtrot Market
Foxtrot plans 50 new stores and a larger format
The upscale convenience chain is set to enter a host of new cities, and is rolling out a store model that's twice the size of its traditional shops.
By Catherine Douglas Moran , Jeff Wells • July 21, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Permission granted by TikTok
TikTok to launch workshops to support small businesses
The Small Biz Block Party series is open to owners and employees who want to learn industry tools and tactics to grow their business.
By Maria Monteros • July 21, 2021 -
4 trends impacting retail marketing strategies
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
By Caroline Jansen • July 21, 2021 -
Daphne Howland/Retail Dive
Victoria's Secret's split from L Brands‘We got it wrong’: Victoria’s Secret’s tricky new path
The company is testing three store remodels and a new off-mall store concept, and plotting the return of its fashion show.
By Daphne Howland • July 20, 2021 -
Daphne Howland/Retail Dive
Macy's debuts private label apparel brand, And Now This
Amid a merchandising revamp, the department store's new private label focuses on elevated basics for "the fashion-forward, contemporary dresser."
By Cara Salpini • July 20, 2021 -
Courtesy of Ipsy
Ipsy launches social media challenge to search for next gen creators
Ten finalists will be awarded paid contracts, while one overall winner will receive a $30,000 cash bonus.
By Tatiana Walk-Morris • July 20, 2021 -
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
By Peter Adams • July 20, 2021 -
Courtesy of Dollar General newsroom Popshelf
‘There’s nothing like it out there’: Dollar General’s Popshelf aims to create and conquer a new market
The new format is expanding rapidly as it courts middle-income suburban shoppers. With success and scale come some big decisions for the discounter.
By Ben Unglesbee • July 19, 2021 -
Courtesy of Dollar General
Dollar General debuts private label skincare line
Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.
By Cara Salpini • July 19, 2021 -
Courtesy of Indochino
Indochino to dress NBC broadcasters for Tokyo Olympics
The apparel company will be the in-studio wardrobe provider for more than a dozen NBC Olympics and Telemundo broadcasters.
By Tatiana Walk-Morris • July 19, 2021 -
Permission granted by Dick's Sporting Goods
Deep DiveDick’s is testing 5 store concepts. Here’s why.
Store revamps are also in progress, and the sporting goods specialist is expanding its private label reach as it looks to maintain a winning position.
By Cara Salpini • July 19, 2021 -
Courtesy of Wilson Sporting Goods
Wilson opens first store amid DTC expansion
The sporting goods manufacturer launched a sportswear apparel line through its e-commerce site in May, which will now also be sold in its stores.
By Cara Salpini • July 16, 2021 -
Courtesy of J.C. Penney
ColumnThe Weekly Closeout: J.C. Penney’s inclusive kids apparel brand and the second(ish) item in Yeezy Gap
The department store launched a label in time for the back-to-school shopping season, and the rapper seems to be aiming for a repeat of its first product drop.
By Retail Dive Staff • July 16, 2021 -
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
By Peter Adams • July 16, 2021 -
Courtesy of Walmart
Walmart partners with Justice amid back-to-school frenzy
An assortment of over 140 items from the tween brand is now available on the big-box retailer's website and in 2,400 stores nationwide.
By Maria Monteros • July 15, 2021 -
Courtesy of Casper, Bed Bath & Beyond
Casper to open first branded shop-in-shop with Bed Bath & Beyond
The store concept, which will open July 22 in Bed Bath & Beyond's New York City flagship, helps bolster the DTC mattress brand's physical presence.
By Caroline Jansen • July 15, 2021 -
Courtesy of Camp
Deep DiveThe new toy store experience
Toys R Us went bankrupt years ago and hasn't really been replaced. Here's how others are designing experiences for a digitally enabled generation.
By Cara Salpini • July 15, 2021 -
Courtesy of FabFitFun
FabFitFun debuts Shop with Friends feature, 5-day sales event
Members can now chat with friends while shopping the company's exclusive e-commerce sales, and a members-only sales event is on the horizon.
By Tatiana Walk-Morris • July 14, 2021 -
Courtesy of Amazon
Amazon expands products sold under sustainable labeling program
The retailer's Climate Pledge Friendly initiative, which lists more than 75,000 items, has added four more certifications, bringing the total to 31.
By Catherine Douglas Moran • July 13, 2021 -
Brookfield Properties opens AR ad inventory across 100-plus shopping malls
The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space.
By Asa Hiken • July 12, 2021 -
Courtesy of Tiny Jewel Box
As collectors seek out luxury watches, Tiny Jewel Box expands showrooms
The Washington, D.C., business has expanded its Patek Philippe showroom, and an additional Rolex space will open next year to cater to growing demand.
By Kaarin Moore • July 12, 2021 -
Column
The Weekly Closeout: Pacsun gets into resale, and is Instagram really not for photos anymore?
The growing market for secondhand has another eager participant, and the social media platform is betting big on shopping.
By Retail Dive Staff • July 9, 2021 -
Courtesy of Macy's Inc.
Bloomingdale’s unveils concept store Bloomie’s
The first location, which is 22,000 square feet, will open in Virginia in August as parent company Macy's continues to make good on its turnaround strategy.
By Kaarin Moore • July 8, 2021 -
Courtesy of Andie
DTC swimwear brand Andie launches campaign with Demi Moore
Titled "Together," the effort includes Moore and her daughters to help represent strength and unity after a year largely defined by the pandemic.
By Caroline Jansen • July 8, 2021
Previous
