Reebok's new AR tool helps basketball players set up their own courts

An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York. 

By Peter Adams • Aug. 3, 2021

How outdoor furniture brand Outer grew its unique showroom model

The DTC company last month opened its 1,000th Neighborhood Showroom, a concept that helps connect potential customers with existing ones.

By Caroline Jansen • Aug. 3, 2021

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Kris Jenner's cleaning products line debuts at Bed Bath & Beyond

The retailer will add Safely to over 750 of its stores, further resetting its merchandising assortment.

By Caroline Jansen • Aug. 2, 2021

The Weekly Closeout: Crocs enters sock market and Target's latest collab

The footwear brand is actually encouraging people to wear socks with its well-known clogs, while the big-box retailer rolls out another design partnership.

By Retail Dive Staff • July 30, 2021

Klarna acquires platform that connects content creators, retailers

Apprl allows companies to create social shopping content and track campaign results as the payments company increases its marketing services.

By Tatiana Walk-Morris • July 30, 2021

David's Bridal expands private label to bridesmaid, lingerie collections

The Galina Signature offering is one of five owned brands as the company leverages its supply chain to respond quickly to trends. 

By Kaarin Moore • July 29, 2021

The Backroom: When Reebok was on top of the world

Retail Dive's senior editor discusses the past and alternate histories of the brand that once topped even Nike.

By Ben Unglesbee • July 29, 2021

E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.

New in-app shopping features have enticed consumers to shop as they scroll.

By Maria Monteros • July 29, 2021

Athleta launches digital wellness platform 'AthletaWell'

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

By Daphne Howland • July 28, 2021

Sephora to hit 15% Black-owned benchmark in prestige hair care by year's end

The beauty retailer has made strides on its commitment to double the assortment of Black-owned brands it carries by the end of 2021.

By Cara Salpini • July 28, 2021

Dollar General expands Popshelf with shop-in-shops

The retailer is adding its higher-priced, treasure-hunt concept inside of two DG Market stores as it blazes ahead with the build-out of the banner. 

By Ben Unglesbee • July 28, 2021

Pinterest rolls out new monetization features for creators

Users can make commissions through affiliate links, partner with brands and make content shoppable as the platform deepens its relationship with creators.

By Tatiana Walk-Morris • July 28, 2021

Stores may soon use one-third of their space for e-commerce fulfillment: report

Online and offline may be blurred, but the importance of physical stores to both is clear, according to research from Edge by Ascential.

By Daphne Howland • July 27, 2021

Fabletics launches resale program

The DTC company is working with ThredUp on its first venture into the resale ecosystem as part of a larger push for sustainability. 

By Kaarin Moore • July 27, 2021

Express pilots commission-based influencer program

Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.

By Tatiana Walk-Morris • July 27, 2021

Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

By Cara Salpini • July 26, 2021

Why you should ditch conversion rate optimization for customer experience optimization

Savvy retailers are turning to personalization to address the multi-channel demands.  

July 26, 2021

The Weekly Closeout: Bezos thanks Amazon customers for space flight and the latest news from Dick’s

Amazon founder Jeff Bezos came under fire for telling customers and employees they paid for his suborbital jaunt, and Dick's debuted two new marketing campaigns.

By Retail Dive Staff • July 23, 2021

Mercari, Uber expand local delivery program

Through the ride-hailing app's network of delivery people, sellers and buyers exchange products on-demand without leaving their homes. 

By Tatiana Walk-Morris • July 23, 2021

How Shein makes 'fast fashion' look slow

The Chinese DTC company is winning over Gen Z by being speedier, fresher and more inclusive, according to a report from Edited.

By Daphne Howland • July 23, 2021

Crocs revenue nearly doubles in Q2 as DTC and wholesale take off

The pandemic-era's emphasis on comfort has been a huge boon to the clog brand, which is widening its direct-to-consumer reach and collaborations. 

By Ben Unglesbee • July 22, 2021

Gap Inc. further streamlines loyalty across brands

The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity.

By Daphne Howland • July 22, 2021

Verishop debuts social shopping experience with Snapchat

Through the app's AR tools, users can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.

By Tatiana Walk-Morris • July 22, 2021

Ulta to open first Target shop-in-shop locations in August

The retailers plan to open 800 experiential stores nationwide, featuring items from over 50 beauty brands like Clinique, MAC Cosmetics and Morphe.

By Maria Monteros • July 21, 2021

Bed Bath & Beyond to open redesigned NYC flagship

The 92,000-square-foot space features a new layout, in-store digital shopping tools and a Casper shop-in-shop.

By Caroline Jansen • July 21, 2021