Marketing: Page 72
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Courtesy of Canada Goose
Canada Goose taps company vet as president
Carrie Baker has been at the brand for over 10 years, holding various positions including executive vice president, chief of staff and communications chief.
By Tatiana Walk-Morris • April 1, 2022 -
Courtesy of Express
How Express drove revenue gains, 20% traffic bump with digital experiences
After adding more modern shopping features and functionalities to its app, the retailer saw average order value rise 27% from a year earlier.
By Robert Williams • April 1, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Five Below looks to triple store count by 2030
Coming off a year of strong sales growth, the discounter is looking to double its sales and add 1,000 new stores by the end of 2025.
By Ben Unglesbee • March 31, 2022 -
Courtesy of Fabletics
Lizzo launches shapewear line Yitty
The Grammy award winner partnered with Fabletics on a body-positive line that will be available in sizes XS to 6X.
By Kaarin Moore • March 31, 2022 -
Courtesy of Instacart
Instacart unveils suite of services for retailers, including 15-minute delivery
Instacart Platform brings together new and existing services the e-commerce company offers, including ultrafast delivery, online storefronts, digital ads and smart carts.
By Catherine Douglas Moran , Jeff Wells • March 30, 2022 -
Courtesy of Grove Collaborative
Grove Collaborative is on the cusp of going public. Here's what the company is up to in the meantime.
Just last week, the sustainable personal care company reported full-year financial results and laid off approximately 17% of its corporate employees.
By Cara Salpini • March 29, 2022 -
Chico’s releases updated mobile apps for all of its brands
The new apps for its namesake brand, as well as White House Black Market and Soma, include a store locator tool and barcode scanning
By Tatiana Walk-Morris • March 28, 2022 -
Courtesy of Lego
Deep DiveBrick by brick: How Lego continues to build a toy empire
The retailer celebrates its 90th anniversary this year. And with over $8 billion in sales and IP deals that leverage pop culture, it shows no signs of slowing down.
By Kaarin Moore • March 28, 2022 -
Courtesy of Petco
ColumnThe Weekly Closeout: Petco to test a new store concept, and Balance Athletica rebrands
Petco will open stores with products for pets and livestock, while the athleisure brand changed its name to Vitality following a lawsuit with New Balance.
By Retail Dive Staff • March 25, 2022 -
Courtesy of Glossier
Glossier's first store opening of 2022 is in Miami
The Florida store becomes the beauty brand's fourth permanent brick-and-mortar location as the company expands its offline footprint.
By Cara Salpini • March 25, 2022 -
Courtesy of Outdoor Retailer
Outdoor Retailer moves back to Utah, but Patagonia, REI and The North Face won't be there
The retailers reiterated that they wouldn't attend the trade show without a change in Utah's stance on protecting national monuments.
By Cara Salpini • Updated March 24, 2022 -
Courtesy of Target
Levi's brings its premium 'red tab' jeans to 300 more Target stores
This partnership is expanding at a time when the storied denim maker has grown downright choosy about its wholesale operations.
By Daphne Howland • March 24, 2022 -
Courtesy of Tommy Hilfiger
Tommy Hilfiger, DKNY and other brands to participate in Metaverse Fashion Week
Brands are staking their territory in the metaverse, but the concept and the technology underpinning it have yet to fully take shape.
By Tatiana Walk-Morris • March 24, 2022 -
Anthony Kwan via Getty Images
Deep DiveCan brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
By Sara Karlovitch • March 24, 2022 -
Daphne Howland/Retail Dive
Inside Macy's plan to scale its budding retail media business
Improving formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.
By Peter Adams • March 24, 2022 -
Courtesy of Adidas
Adidas creates paid affiliate program for more than 50K student-athletes
The effort allows any eligible student-athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.
By Cara Salpini • March 23, 2022 -
Courtesy of Nike
Continuing with its DTC pivot, Nike plans stand-alone Jordan stores
Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."
By Cara Salpini • March 22, 2022 -
Courtesy of Champs
Foot Locker names first president of global brands
Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.
By Cara Salpini • March 21, 2022 -
Courtesy of Target
Target, Amazon debut sustainable store concepts
Target introduced its first net zero energy store, while an Amazon Fresh store is pursuing a net zero carbon certification.
By Tatiana Walk-Morris • March 21, 2022 -
Courtesy of On Holding
As it plots 'significant expansion,' On will partner with Dick's and launch new products
The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.
By Cara Salpini • March 21, 2022 -
Daphne Howland/Retail Dive
Deep DiveCan Macy's hit the private label bull's-eye?
Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.
By Daphne Howland • March 21, 2022 -
Daphne Howland/Retail Dive
VF Corp names Kevin Bailey global brand president of Vans
Bailey was president of the brand from 2009 to 2016 — a time when revenue grew to over $2 billion.
By Kaarin Moore • March 18, 2022 -
Courtesy of Saks Off 5th
ColumnThe Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover
The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.
By Retail Dive Staff • March 18, 2022 -
Courtesy of Birdies
DTC shoe brand Birdies showcases first lace-up shoes in new campaign
Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.
By Tatiana Walk-Morris • March 18, 2022 -
Courtesy of Macy's
To further its turnaround, Macy's unveils new Own Your Style brand platform
Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.
By Daphne Howland • March 17, 2022
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