Marketing: Page 71


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    Lalo/Priscilla Cader

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    Sponsored by Retail Innovation Conference & Expo

    3 pillars driving the future of store experience

    The acceleration of digital behaviors is encouraging many brands and retailers to rethink the role of the store. As you develop your goals for 2022 and beyond, refer to these best practices. 

    April 18, 2022
  • Walmart's shoppable Snapchat lens
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    Retrieved from Allrecipes on April 07, 2022
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    Walmart preps mealtime inspiration with shoppable Snapchat lens

    The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

    By Robert Williams • April 14, 2022
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    "Guess Jeans Label" by Mike Mozart is licensed under CC BY 2.0
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    Deep Dive

    Guess' Paul Marciano problem is shining a spotlight on boards

    The brand's co-founder remains, while its board of directors is slammed by an activist investor and sued by victims over his alleged sexual crimes.

    By April 14, 2022
  • Rebag launches micro store retail format in NYC.
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    Courtesy of Rebag
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    Rebag, Moda Operandi showcase used luxury items in virtual trunk show

    The collaboration allows Rebag to reach a new audience within the luxury space, as more retailers experiment with resale programs. 

    By Tatiana Walk-Morris • April 13, 2022
  • Speakers at Shoptalk 2022
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    Permission granted by Shoptalk
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    From physical stores to the metaverse, what retail execs are thinking about in 2022

    Executives at Shoptalk shared insight on how companies are navigating fast-moving industry changes.

    By April 12, 2022
  • A Scotch & Soda storefront in Berlin
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    Courtesy of Scotch & Soda
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    Scotch & Soda to open 20 stores in the next 6 months

    After announcing plans to open 22 stores by the end of 2021, the brand is looking to expand its presence further in major cities like Boston, Milan and Shanghai.

    By April 12, 2022
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    Permission granted by Brooklinen
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    Brooklinen's CEO: 'This business needed a brick-and-mortar presence'

    Rich Fulop discusses the DTC bedding brand's plans for growth, including tripling its store footprint this year and launching its first hospitality collection.

    By April 12, 2022
  • Drew Barrymore joins Grove Collaborative.
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    Courtesy of Grove Collaborative
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    Drew Barrymore invests in Grove Collaborative

    Barrymore will inform the company's product development and serve as a global brand and sustainability advocate as it prepares to go public.

    By Tatiana Walk-Morris • April 11, 2022
  • Dick's Sporting Goods brand ambassadors for the Calia private label
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    Courtesy of Dick's Sporting Goods
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    Column

    The Weekly Closeout: Dick's names ambassadors for Calia brand and Walmart sweetens perks for sellers

    The sporting goods retailer brought on four brand ambassadors to replace Carrie Underwood, while the mass merchant is offering sellers discounts on commission rates.

    By Retail Dive Staff • April 8, 2022
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    Drew Angerer via Getty Images
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    Teen spending increases from pandemic lows: Piper Sandler

    Research suggests teens prefer Coach and Louis Vuitton for handbags. Nike was once again crowned the No. 1 apparel brand for teens.

    By Tatiana Walk-Morris • April 8, 2022
  • Snapchat: 92% of Gen Z want to use AR for shopping

    In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

    By Tatiana Walk-Morris • April 6, 2022
  • Walmart Store Exterior at Night
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    Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
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    Judge bars Walmart from selling shoes Vans alleges are knockoffs

    The shoe brand accused the retailer of flooding the market with "cheap, low-quality, and confusingly similar shoes." 

    By April 6, 2022
  • Adidas expands futuristic Ozworld shoe collection
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    Courtesy of Adidas Originals
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    Adidas goes sci-fi with personality-based metaverse avatars

    The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.

    By Natalie Black (Koltun) • April 6, 2022
  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon taps Nike vet, Adidas exec for senior leadership roles

    Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's competitors as the brand expands into more categories.

    By April 6, 2022
  • After engineering an 'extraordinary' turnaround, Destination XL is on the hunt for market share

    The big-and-tall specialist went into "survival mode" early in the pandemic. Now it has reversed its financial trajectory and wants to win over a frustrated customer.

    By April 6, 2022
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
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    Daphne Howland/Retail Dive
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    Nordstrom continues shakeup at Rack

    Geevy Thomas, who led Rack's expansion in recent years, is retiring after four decades at the retailer. Longtime executive Scott Meden is also retiring.

    By April 5, 2022
  • Bergdorf Goodman names SVPs for e-commerce, stores

    Cheryl Han will lead the luxury retailer's online business and customer strategy, while Melissa Xides will head store and brand operations.

    By Tatiana Walk-Morris • April 5, 2022
  • Amazon introduces new shopping features for Alexa.
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    Courtesy of Amazon
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    Alexa now gives advanced notification on deals

    Amazon Prime customers can get notice of a deal up to 24 hours in advance, as the tech becomes "more proactive on your behalf." 

    By Tatiana Walk-Morris • April 4, 2022
  • A Container Store banner outside a store.
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    "Container Store" by colleen is licensed under CC BY-SA 2.0
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    The Container Store launches new tier-based loyalty program

    In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

    By April 4, 2022
  • Walmart Connect app
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    Courtesy of Walmart
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    Walmart plots roadmap for media business with focus on premium ads

    Plans for Walmart Connect include tests of on-site units like video, as the company aims to become a top-10 advertising platform.

    By Peter Adams • April 4, 2022
  • Twitter new ad formats retrieved by Marketing Dive on April 1, 2022
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    Permission granted by Twitter
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    New Balance among brands trying on Twitter's first 3D product ads

    Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

    By Peter Adams • April 4, 2022
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    Permission granted by Petco
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    Is Petco positioned for long-term growth?

    The specialty pet retailer introduced new store formats, inked partnerships with major retailers and leaned hard into health and wellness services. But it hasn't always been a smooth ride.

    By April 4, 2022
  • External storefront shot of Ace Hardware.
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    Ace Hardware
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    Column

    The Weekly Closeout: Ace Hardware to hire 40K while Kohl's pushes back against activist investors

    The home goods retailer is staffing up for spring while Kohl's urged shareholders to vote for its board nominees.

    By Retail Dive Staff • April 1, 2022
  • Fabletics introduces Sun-Daze collection by Vanessa Hudgens
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    Courtesy of Fabletics
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    Fabletics, Vanessa Hudgens further partnership with Sun-Daze collection

    In a week full of announcements, the company also introduced a swim category and debuted a shapewear brand by Lizzo. 

    By April 1, 2022
  • Canada Goose Footwear campaign with Jordin Tootoo
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    Courtesy of Canada Goose
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    Canada Goose taps company vet as president

    Carrie Baker has been at the brand for over 10 years, holding various positions including executive vice president, chief of staff and communications chief.

    By Tatiana Walk-Morris • April 1, 2022