Marketing: Page 73


  • Abercrombie launches activewear brand YPB.
    Image attribution tooltip
    Courtesy of Abercrombie & Fitch
    Image attribution tooltip

    Abercrombie & Fitch launches activewear brand, YPB

    With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.

    By March 17, 2022
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack

    The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year. 

    By March 16, 2022
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A closeup of a Macy's sign with a signature red star sits atop a store entrance overhang.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Macy's hires brand firm led by former Target designers

    The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.

    By March 15, 2022
  • Image attribution tooltip
    Courtesy of ThirdLove
    Image attribution tooltip

    ThirdLove’s founders on its re-entrance into physical retail

    The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.

    By March 15, 2022
  • UpWest launches Go activewear line
    Image attribution tooltip
    Courtesy of UpWest
    Image attribution tooltip

    UpWest launches activewear line

    The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.

    By Tatiana Walk-Morris • March 15, 2022
  • Image attribution tooltip
    Courtesy of Dollar Shave Club
    Image attribution tooltip

    Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By Chris Kelly • March 15, 2022
  • Perfect Corp's AR beauty try-on
    Image attribution tooltip
    Retrieved from Perfect Corp. on March 10, 2022
    Image attribution tooltip

    Perfect seeks SPAC financing to drive AR growth in beauty and beyond

    Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.

    By Robert Williams • March 15, 2022
  • Image attribution tooltip

    stocksy.com/Thais Varela

    Image attribution tooltip
    Sponsored by Bolt

    How to get a bigger slice of the ecommerce pie

    Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.

    March 14, 2022
  • Ulta shop-in-shop at Target
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Ulta plans to open 250 more Target shop-in-shops this year

    2021 was a year of growth, as net sales at the beauty retailer surged more than 40% over 2020 and expanded by over a billion dollars from 2019.

    By March 11, 2022
  • Image attribution tooltip
    Omar Marques via Getty Images
    Image attribution tooltip
    Column

    The Weekly Closeout: More retailers halt sales in Russia

    As the war in Ukraine continues, brands including Crocs and Skechers are joining others that have stopped shipments to Russia, shut down their websites in the country or taken other measures.

    By Retail Dive Staff • March 11, 2022
  • Walmart collaborates with Tot Squad.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart partners with Tot Squad to help parents find support

    Shoppers can now be connected to pre- and post-natal services including sleep consultants, nutrition experts and car seat technicians.

    By March 10, 2022
  • Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    'Target Zero' appeals to consumers' sustainability concerns

    The retailer worked with vendors including third-party brands and its own private labels to design more eco-friendly packaging for hundreds of products.

    By March 10, 2022
  • Twitter logo
    Image attribution tooltip
    Retrieved from Twitter on April 27, 2021
    Image attribution tooltip

    Twitter tests Shops feature

    Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

    By Tatiana Walk-Morris • March 10, 2022
  • Two blue bags with groceries on a doorstep.
    Image attribution tooltip
    Courtesy of Walmart corporate blog
    Image attribution tooltip

    Walmart adds free Spotify to Walmart+, gives membership free to staff

    As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience. 

    By March 9, 2022
  • Lululemon launches its first footwear collection
    Image attribution tooltip
    Courtesy of Lululemon
    Image attribution tooltip

    Lululemon's first footwear collection features a running shoe and a post-workout slide

    Designed specifically for women, the first four styles are focused on a variety of exercises. The athletics retailer will launch men's footwear next year.

    By March 9, 2022
  • Image attribution tooltip
    Tim Boyle via Getty Images
    Image attribution tooltip

    To solidify position among pros, Home Depot launches virtual business workshops

    As home improvement demand slows among DIY customers, capturing those in the professional segment will be critical for the retailer in the long run.

    By Tatiana Walk-Morris and Caroline Jansen • March 9, 2022
  • Designers are raising prices for luxury goods.
    Image attribution tooltip
    Michelle Rock/Retail Dive
    Image attribution tooltip
    Column

    SKU'd: The hottest fashion trend right now is higher prices

    Whoever says what goes up must come down obviously hasn't been to Chanel. Because they, along with other fashion houses, are increasing prices like it is going out of style. 

    By March 9, 2022
  • Gap's "All American" spring ad campaign
    Image attribution tooltip
    Courtesy of Gap Inc.
    Image attribution tooltip

    Gap champions individuality, self-expression for spring push

    Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.

    By Natalie Black (Koltun) • March 8, 2022
  • Thinx
    Image attribution tooltip
    Courtesy of Thinx
    Image attribution tooltip

    Thinx brings its affordable line to Walmart

    After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.

    By March 8, 2022
  • Image attribution tooltip
    Chris McGrath / Staff via Getty Images
    Image attribution tooltip

    After early silence, more luxury brands edge away from Russia over invasion of Ukraine

    Upscale fashion houses and jewelers have enjoyed growing attention in Russia for decades, but doing business there is becoming untenable.

    By March 8, 2022
  • Walmart partners with Space NK.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart, Space NK partner in a bid for prestige beauty shoppers

    The British retailer is teaming up with Walmart to bring a selection of skincare, makeup and haircare products to 250 stores. 

    By March 7, 2022
  • Image attribution tooltip
    Courtesy of Crate and Barrel
    Image attribution tooltip

    Crate and Barrel launches its first private label cookware collection

    The Kitchen by Crate collection includes bakeware, cutting boards and storage containers and will be available online and in stores.

    By March 7, 2022
  • Image attribution tooltip
    oatawa via Getty Images
    Image attribution tooltip
    Sponsored by Sailthru

    From roadblocks to revenue: How 3 retailers countered common conversion pitfalls

    In this piece, we explore common challenges hindering retail profits, and how three leading retailers have refined approaches to meet shifting consumer demands.

    March 7, 2022
  • REI gear rental program
    Image attribution tooltip
    Courtesy of REI
    Image attribution tooltip

    REI relaunches its lifetime membership program

    The program has new and enhanced benefits, and the retailer hopes to grow the effort to a 50 million member community by 2030.

    By March 4, 2022
  • Multiracial friends with face masks using tracking app with mobile smart phones.
    Image attribution tooltip
    ViewApart via Getty Images
    Image attribution tooltip

    Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says

    Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.

    By Chris Kelly • March 4, 2022