Marketing: Page 73
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Abercrombie & Fitch launches activewear brand, YPB
With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.
By Kaarin Moore • March 17, 2022 -
Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack
The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year.
By Kaarin Moore • March 16, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Macy's hires brand firm led by former Target designers
The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.
By Daphne Howland • March 15, 2022 -
ThirdLove’s founders on its re-entrance into physical retail
The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.
By Caroline Jansen • March 15, 2022 -
UpWest launches activewear line
The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.
By Tatiana Walk-Morris • March 15, 2022 -
Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 15, 2022 -
Retrieved from Perfect Corp. on March 10, 2022
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.
By Robert Williams • March 15, 2022 -
stocksy.com/Thais Varela
Sponsored by BoltHow to get a bigger slice of the ecommerce pie
Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.
March 14, 2022 -
Ulta plans to open 250 more Target shop-in-shops this year
2021 was a year of growth, as net sales at the beauty retailer surged more than 40% over 2020 and expanded by over a billion dollars from 2019.
By Cara Salpini • March 11, 2022 -
Column
The Weekly Closeout: More retailers halt sales in Russia
As the war in Ukraine continues, brands including Crocs and Skechers are joining others that have stopped shipments to Russia, shut down their websites in the country or taken other measures.
By Retail Dive Staff • March 11, 2022 -
Walmart partners with Tot Squad to help parents find support
Shoppers can now be connected to pre- and post-natal services including sleep consultants, nutrition experts and car seat technicians.
By Kaarin Moore • March 10, 2022 -
'Target Zero' appeals to consumers' sustainability concerns
The retailer worked with vendors including third-party brands and its own private labels to design more eco-friendly packaging for hundreds of products.
By Daphne Howland • March 10, 2022 -
Retrieved from Twitter on April 27, 2021
Twitter tests Shops feature
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
By Tatiana Walk-Morris • March 10, 2022 -
Walmart adds free Spotify to Walmart+, gives membership free to staff
As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience.
By Ben Unglesbee • March 9, 2022 -
Lululemon's first footwear collection features a running shoe and a post-workout slide
Designed specifically for women, the first four styles are focused on a variety of exercises. The athletics retailer will launch men's footwear next year.
By Cara Salpini • March 9, 2022 -
To solidify position among pros, Home Depot launches virtual business workshops
As home improvement demand slows among DIY customers, capturing those in the professional segment will be critical for the retailer in the long run.
By Tatiana Walk-Morris and Caroline Jansen • March 9, 2022 -
Column
SKU'd: The hottest fashion trend right now is higher prices
Whoever says what goes up must come down obviously hasn't been to Chanel. Because they, along with other fashion houses, are increasing prices like it is going out of style.
By Kaarin Moore • March 9, 2022 -
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
By Natalie Black (Koltun) • March 8, 2022 -
Thinx brings its affordable line to Walmart
After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.
By Caroline Jansen • March 8, 2022 -
After early silence, more luxury brands edge away from Russia over invasion of Ukraine
Upscale fashion houses and jewelers have enjoyed growing attention in Russia for decades, but doing business there is becoming untenable.
By Daphne Howland • March 8, 2022 -
Walmart, Space NK partner in a bid for prestige beauty shoppers
The British retailer is teaming up with Walmart to bring a selection of skincare, makeup and haircare products to 250 stores.
By Kaarin Moore • March 7, 2022 -
Crate and Barrel launches its first private label cookware collection
The Kitchen by Crate collection includes bakeware, cutting boards and storage containers and will be available online and in stores.
By Caroline Jansen • March 7, 2022 -
Sponsored by Sailthru
From roadblocks to revenue: How 3 retailers countered common conversion pitfalls
In this piece, we explore common challenges hindering retail profits, and how three leading retailers have refined approaches to meet shifting consumer demands.
March 7, 2022 -
REI relaunches its lifetime membership program
The program has new and enhanced benefits, and the retailer hopes to grow the effort to a 50 million member community by 2030.
By Kaarin Moore • March 4, 2022 -
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.
By Chris Kelly • March 4, 2022