Marketing: Page 70


  • Lululemon drops first tennis collection with Leylah Fernandez
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    Courtesy of Lululemon
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    What Lululemon is prioritizing in the years ahead

    From the retailer's plans for Mirror to what international markets it's planning to enter, here are some takeaways on the company's new strategy.

    By April 21, 2022
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    Courtesy of Victoria's Secret
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    Victoria's Secret debuts inclusive, digital-only 'Happy Nation' tween brand

    The gender-neutral assortment could challenge American Eagle's successful Aerie brand and reflects another step in the lingerie giant's evolution.

    By April 20, 2022
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Glossier brand ambassador Olivia Rodrigo
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    Courtesy of Glossier
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    Glossier taps Olivia Rodrigo as first celebrity brand ambassador

    The partnership will see Rodrigo featured in Glossier campaigns and also contributing to product and content.

    By April 20, 2022
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria's Secret Pink reveals first male celebrity brand ambassador

    Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity. 

    By April 19, 2022
  • Instagram product tagging
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    Courtesy of Instagram
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    Instagram expands product tagging to all users

    As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.

    By Tatiana Walk-Morris • April 19, 2022
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    Courtesy of TPH by TARAJI
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    Taraji P. Henson launches body care line at Walmart

    The new line, featuring 13 products, is an extension of the TPH by Taraji brand and is available exclusively at the mass merchant's stores and online.

    By April 19, 2022
  • Lands' End partners with QVC on swimwear.
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    Courtesy of Lands' End
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    Lands' End partners with QVC to sell swimwear

    The apparel brand has pulled back on its physical store presence and concentrated on its e-commerce strategy.

    By Tatiana Walk-Morris • April 18, 2022
  • Champs Sports Homefield store concept
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    Courtesy of Foot Locker
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    Champs Sports opens experiential ‘Homefield’ concept

    The store features a basketball and multisport court, a virtual reality system, a try-on treadmill for running shoes, and community programming.

    By April 18, 2022
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    Permission granted by ChangeUp
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    Sponsored by ChangeUp

    The infinite possibilities of physical retail

    If the future is being defined as digital, what is a physical retailer to do? Explore three key themes that should frame your next move.

    By Caitlin Neyer, Director of Strategy at ChangeUp • April 18, 2022
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    Lalo/Priscilla Cader

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    Sponsored by Retail Innovation Conference & Expo

    3 pillars driving the future of store experience

    The acceleration of digital behaviors is encouraging many brands and retailers to rethink the role of the store. As you develop your goals for 2022 and beyond, refer to these best practices. 

    April 18, 2022
  • Walmart's shoppable Snapchat lens
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    Retrieved from Allrecipes on April 07, 2022
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    Walmart preps mealtime inspiration with shoppable Snapchat lens

    The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

    By Robert Williams • April 14, 2022
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    "Guess Jeans Label" by Mike Mozart is licensed under CC BY 2.0
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    Deep Dive

    Guess' Paul Marciano problem is shining a spotlight on boards

    The brand's co-founder remains, while its board of directors is slammed by an activist investor and sued by victims over his alleged sexual crimes.

    By April 14, 2022
  • Rebag launches micro store retail format in NYC.
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    Courtesy of Rebag
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    Rebag, Moda Operandi showcase used luxury items in virtual trunk show

    The collaboration allows Rebag to reach a new audience within the luxury space, as more retailers experiment with resale programs. 

    By Tatiana Walk-Morris • April 13, 2022
  • Speakers at Shoptalk 2022
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    Permission granted by Shoptalk
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    From physical stores to the metaverse, what retail execs are thinking about in 2022

    Executives at Shoptalk shared insight on how companies are navigating fast-moving industry changes.

    By April 12, 2022
  • A Scotch & Soda storefront in Berlin
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    Courtesy of Scotch & Soda
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    Scotch & Soda to open 20 stores in the next 6 months

    After announcing plans to open 22 stores by the end of 2021, the brand is looking to expand its presence further in major cities like Boston, Milan and Shanghai.

    By April 12, 2022
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    Permission granted by Brooklinen
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    Brooklinen's CEO: 'This business needed a brick-and-mortar presence'

    Rich Fulop discusses the DTC bedding brand's plans for growth, including tripling its store footprint this year and launching its first hospitality collection.

    By April 12, 2022
  • Drew Barrymore joins Grove Collaborative.
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    Courtesy of Grove Collaborative
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    Drew Barrymore invests in Grove Collaborative

    Barrymore will inform the company's product development and serve as a global brand and sustainability advocate as it prepares to go public.

    By Tatiana Walk-Morris • April 11, 2022
  • Dick's Sporting Goods brand ambassadors for the Calia private label
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    Courtesy of Dick's Sporting Goods
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    Column

    The Weekly Closeout: Dick's names ambassadors for Calia brand and Walmart sweetens perks for sellers

    The sporting goods retailer brought on four brand ambassadors to replace Carrie Underwood, while the mass merchant is offering sellers discounts on commission rates.

    By Retail Dive Staff • April 8, 2022
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    Drew Angerer via Getty Images
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    Teen spending increases from pandemic lows: Piper Sandler

    Research suggests teens prefer Coach and Louis Vuitton for handbags. Nike was once again crowned the No. 1 apparel brand for teens.

    By Tatiana Walk-Morris • April 8, 2022
  • Snapchat: 92% of Gen Z want to use AR for shopping

    In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

    By Tatiana Walk-Morris • April 6, 2022
  • Walmart Store Exterior at Night
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    Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
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    Judge bars Walmart from selling shoes Vans alleges are knockoffs

    The shoe brand accused the retailer of flooding the market with "cheap, low-quality, and confusingly similar shoes." 

    By April 6, 2022
  • Adidas expands futuristic Ozworld shoe collection
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    Courtesy of Adidas Originals
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    Adidas goes sci-fi with personality-based metaverse avatars

    The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.

    By Natalie Black (Koltun) • April 6, 2022
  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon taps Nike vet, Adidas exec for senior leadership roles

    Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's competitors as the brand expands into more categories.

    By April 6, 2022
  • After engineering an 'extraordinary' turnaround, Destination XL is on the hunt for market share

    The big-and-tall specialist went into "survival mode" early in the pandemic. Now it has reversed its financial trajectory and wants to win over a frustrated customer.

    By April 6, 2022
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
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    Daphne Howland/Retail Dive
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    Nordstrom continues shakeup at Rack

    Geevy Thomas, who led Rack's expansion in recent years, is retiring after four decades at the retailer. Longtime executive Scott Meden is also retiring.

    By April 5, 2022