Marketing: Page 70
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What Lululemon is prioritizing in the years ahead
From the retailer's plans for Mirror to what international markets it's planning to enter, here are some takeaways on the company's new strategy.
By Cara Salpini • April 21, 2022 -
Victoria's Secret debuts inclusive, digital-only 'Happy Nation' tween brand
The gender-neutral assortment could challenge American Eagle's successful Aerie brand and reflects another step in the lingerie giant's evolution.
By Daphne Howland • April 20, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Glossier taps Olivia Rodrigo as first celebrity brand ambassador
The partnership will see Rodrigo featured in Glossier campaigns and also contributing to product and content.
By Cara Salpini • April 20, 2022 -
Victoria's Secret Pink reveals first male celebrity brand ambassador
Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.
By Kaarin Moore • April 19, 2022 -
Instagram expands product tagging to all users
As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.
By Tatiana Walk-Morris • April 19, 2022 -
Taraji P. Henson launches body care line at Walmart
The new line, featuring 13 products, is an extension of the TPH by Taraji brand and is available exclusively at the mass merchant's stores and online.
By Caroline Jansen • April 19, 2022 -
Lands' End partners with QVC to sell swimwear
The apparel brand has pulled back on its physical store presence and concentrated on its e-commerce strategy.
By Tatiana Walk-Morris • April 18, 2022 -
Champs Sports opens experiential ‘Homefield’ concept
The store features a basketball and multisport court, a virtual reality system, a try-on treadmill for running shoes, and community programming.
By Cara Salpini • April 18, 2022 -
Sponsored by ChangeUp
The infinite possibilities of physical retail
If the future is being defined as digital, what is a physical retailer to do? Explore three key themes that should frame your next move.
By Caitlin Neyer, Director of Strategy at ChangeUp • April 18, 2022 -
Sponsored by Retail Innovation Conference & Expo
3 pillars driving the future of store experience
The acceleration of digital behaviors is encouraging many brands and retailers to rethink the role of the store. As you develop your goals for 2022 and beyond, refer to these best practices.
April 18, 2022 -
Retrieved from Allrecipes on April 07, 2022
Walmart preps mealtime inspiration with shoppable Snapchat lens
The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.
By Robert Williams • April 14, 2022 -
Deep Dive
Guess' Paul Marciano problem is shining a spotlight on boards
The brand's co-founder remains, while its board of directors is slammed by an activist investor and sued by victims over his alleged sexual crimes.
By Daphne Howland • April 14, 2022 -
Rebag, Moda Operandi showcase used luxury items in virtual trunk show
The collaboration allows Rebag to reach a new audience within the luxury space, as more retailers experiment with resale programs.
By Tatiana Walk-Morris • April 13, 2022 -
From physical stores to the metaverse, what retail execs are thinking about in 2022
Executives at Shoptalk shared insight on how companies are navigating fast-moving industry changes.
By Stephanie Arnold • April 12, 2022 -
Scotch & Soda to open 20 stores in the next 6 months
After announcing plans to open 22 stores by the end of 2021, the brand is looking to expand its presence further in major cities like Boston, Milan and Shanghai.
By Caroline Jansen • April 12, 2022 -
Brooklinen's CEO: 'This business needed a brick-and-mortar presence'
Rich Fulop discusses the DTC bedding brand's plans for growth, including tripling its store footprint this year and launching its first hospitality collection.
By Caroline Jansen • April 12, 2022 -
Drew Barrymore invests in Grove Collaborative
Barrymore will inform the company's product development and serve as a global brand and sustainability advocate as it prepares to go public.
By Tatiana Walk-Morris • April 11, 2022 -
Column
The Weekly Closeout: Dick's names ambassadors for Calia brand and Walmart sweetens perks for sellers
The sporting goods retailer brought on four brand ambassadors to replace Carrie Underwood, while the mass merchant is offering sellers discounts on commission rates.
By Retail Dive Staff • April 8, 2022 -
Teen spending increases from pandemic lows: Piper Sandler
Research suggests teens prefer Coach and Louis Vuitton for handbags. Nike was once again crowned the No. 1 apparel brand for teens.
By Tatiana Walk-Morris • April 8, 2022 -
Snapchat: 92% of Gen Z want to use AR for shopping
In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.
By Tatiana Walk-Morris • April 6, 2022 -
Judge bars Walmart from selling shoes Vans alleges are knockoffs
The shoe brand accused the retailer of flooding the market with "cheap, low-quality, and confusingly similar shoes."
By Ben Unglesbee • April 6, 2022 -
Adidas goes sci-fi with personality-based metaverse avatars
The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.
By Natalie Black (Koltun) • April 6, 2022 -
Lululemon taps Nike vet, Adidas exec for senior leadership roles
Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's competitors as the brand expands into more categories.
By Cara Salpini • April 6, 2022 -
"DXL Men's Apparel store located in Natick, MA." by JCarnellDXLG is licensed under CC BY-SA 4.0
After engineering an 'extraordinary' turnaround, Destination XL is on the hunt for market share
The big-and-tall specialist went into "survival mode" early in the pandemic. Now it has reversed its financial trajectory and wants to win over a frustrated customer.
By Ben Unglesbee • April 6, 2022 -
Nordstrom continues shakeup at Rack
Geevy Thomas, who led Rack's expansion in recent years, is retiring after four decades at the retailer. Longtime executive Scott Meden is also retiring.
By Daphne Howland • April 5, 2022