Google opens second retail store

The tech company says its new Brooklyn location is the first of its "neighborhood stores," meant to be more intimate and community focused.

By Tatiana Walk-Morris • May 17, 2022

Target to award $25M in paid media to diverse brands

While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

By Chris Kelly • May 17, 2022

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Continuing apparel push, Wilson debuts performance tennis collection

Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.

By Cara Salpini • May 16, 2022

The Weekly Closeout: Eddie Bauer CEO exits and Target workers move to unionize

Damien Huang had only been CEO for about a year, while Target's Christiansburg, Virginia, employees seek higher wages.

By Retail Dive Staff • May 13, 2022

Crate and Barrel names SVP of the metaverse

Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.

By Dani James • May 12, 2022

J.C. Penney taps new marketing chief

John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.

By Daphne Howland • May 12, 2022

Best Buy just launched a $200 home pick-up recycling program. Is it necessary?

For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.

By Kaarin Moore • May 12, 2022

Allbirds' first wholesale deals are with Zalando and Public Lands

The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.

By Cara Salpini • May 11, 2022

Female CMOs overtake male ones for the first time, report says

Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

By Sara Karlovitch • May 11, 2022

Sneaker supremacy: Nike and Adidas battle for brand love

Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

By Natalie Black (Koltun) • May 11, 2022

Ikea to invest more than $3B in stores

Ikea's largest franchisee, Ingka Group, will work to update its physical locations across 32 markets to support the retailer's online operations.

By Caroline Jansen • May 10, 2022

Metaverse goes mainstream, but most consumers still don't understand it

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

By Peter Adams • May 10, 2022

For future growth, Reebok is looking to its past

A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.

By Cara Salpini • May 10, 2022

Best Buy expands in-store assortment of beauty and e-transportation products

Furniture is also playing a bigger role at the electronics giant after its acquisition of DTC brand Yardbird in November last year.

By Tatiana Walk-Morris • May 9, 2022

Furniture retailer embraces digital marketing and measures its impact with analytics

A furniture retailer with five outlets embraces marketing analytics to improve marketing performance.

May 9, 2022

Summersalt taps 27 women for annual campaign targeting inclusivity

The DTC swimwear brand enlisted activists, entrepreneurs and other well-known women to front its “Every Body is a Summersalt Body” campaign.

By Tatiana Walk-Morris • May 6, 2022

Adidas aims to fill the Nike gap at Foot Locker with expanded partnership

The new deal makes Foot Locker the "lead partner" for Adidas' basketball offerings and is expected to generate $2 billion in sales by 2025.

By Cara Salpini • May 6, 2022

The Weekly Closeout: Nike names VP of direct acceleration and Petco partners with Backcountry

Maggie Gauger is taking on the new role at Nike, while Petco collaborated with the specialty outdoors retailer to create an exclusive collection of pet gear.

By Retail Dive Staff • May 6, 2022

Savage X Fenty plans 6 more stores

The lingerie brand opened its first store in January, followed by four others. Now, the company plans to more than double that footprint.

By Cara Salpini • May 5, 2022

Walgreens fills out executive team for retail

The company named a new chief marketing officer, chief merchant and chief product officer, all of whom will report to Chief Customer Officer Tracey Brown. 

By Ben Unglesbee • May 5, 2022

Amazon looks to lure brands with new streaming tech integrations

At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

By Peter Adams • May 4, 2022

Benefit Cosmetics reinforces gaming link with 9-tournament series

The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

By Natalie Black (Koltun) • May 3, 2022

Macy's to broaden Reebok apparel assortment in expanded deal

The department store will offer a deeper selection of Reebok products and will receive exclusives from the athletics brand.

By Cara Salpini • May 3, 2022

Snap releases new AR tools for virtual shopping

The social media platform continues to evolve its AR capabilities as the technology grows in popularity among young shoppers.

By Tatiana Walk-Morris • May 3, 2022

United By Blue started in wholesale, expanded to DTC and now sells other sustainable brands. Here’s why.

Over the last 18 months, the company has grown its collection of third-party brands "really rapidly" to account for 20% of its assortment.

By Cara Salpini • May 3, 2022