Marketing: Page 63
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HSN creates YouTube TV channel
The company wants to connect with more shoppers, but industry analysts are concerned about whether it can weather economic volatility.
By Tatiana Walk-Morris • Sept. 12, 2022 -
Column
The Weekly Closeout: Bloomingdale’s turns 150 and Jerry Seinfeld models for Kith
The department store has a slew of celebrations lined up and the sitcom star is just the latest in a history of unexpected models for the streetwear brand.
By Retail Dive Staff • Sept. 9, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Bloomingdale’s debuts virtual store during New York Fashion Week
The iconic retailer’s digital space celebrates its 150th anniversary and provides access to exclusive collections from luxury brands.
By Tatiana Walk-Morris • Sept. 9, 2022 -
Puma’s first metaverse experience ties NFTs to NYFW
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.
By Chris Kelly • Sept. 8, 2022 -
Adore Me to host first live runway show at Fashion Week
The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.
By Tatiana Walk-Morris • Sept. 8, 2022 -
Lowe’s chief marketing officer exits as company realigns structure
The company is reorganizing its leadership structure, with its marketing team now reporting to Executive Vice President of Merchandising Bill Boltz.
By Caroline Jansen • Sept. 7, 2022 -
Levi’s opens shop-in-shop in Hudson’s Bay
The brand’s 6,600-square-foot shop features tech-enabled fitting rooms and tailoring services.
By Tatiana Walk-Morris • Sept. 7, 2022 -
Gap highlights culture shapers with ‘Icons’ campaign, NFT contest
Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.
By Jessica Deyo • Sept. 7, 2022 -
Consumers want gender-neutral clothing. Some retailers are listening.
As demand grows for inclusive shopping experiences, brands are entering a category that changes the way labels and sizing work.
By Dani James • Sept. 7, 2022 -
Maybelline partners with Zynga for playable ad integration
The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.
By Aaron Baar • Sept. 6, 2022 -
6 Express Edit stores to open in the next 90 days
The concept stores from Express are acquiring new shoppers and reactivating lapsed customers.
By Kaarin Moore • Sept. 2, 2022 -
Column
The Weekly Closeout: Sam’s Club raises membership prices and the majority of Americans approve of labor unions
The warehouse club is hiking membership costs for the first time in a decade, and 71% of people in the U.S. now approve of the organizations.
By Retail Dive Staff • Sept. 2, 2022 -
Bed Bath & Beyond to close stores, lay off staff as part of turnaround plan
The retailer also announced it has secured $500 million in new financing and will sell shares to raise additional cash.
By Caroline Jansen • Aug. 31, 2022 -
Bark inks deal to sell through Tractor Supply
The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.
By Caroline Jansen • Aug. 30, 2022 -
Retrieved from 7-Eleven press release.
7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’
The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.
By Brett Dworski • Aug. 25, 2022 -
Shopify adds collaboration tool to connect brands with content creators
The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.
By Aaron Baar • Aug. 25, 2022 -
Retrieved from Walmart on August 24, 2022
Walmart unveils rewards program for Walmart+ members
Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.
By Catherine Douglas Moran • Aug. 24, 2022 -
Macy’s keeps a firm grip on inventory in Q2
The department store lowered its outlook for the year, however, and continues to lose market share, analysts say.
By Daphne Howland • Aug. 23, 2022 -
Bath & Body Works launches nationwide loyalty program, app
Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content.
By Kaarin Moore • Aug. 23, 2022 -
Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week
The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.
By Dani James • Aug. 23, 2022 -
Hanky Panky opens first store in New York
After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.
By Tatiana Walk-Morris • Aug. 23, 2022 -
Sponsored by Waze
3 trends in retail you must know to attract on-the-go consumers
Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.
Aug. 22, 2022 -
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
By Peter Adams • Aug. 19, 2022 -
Column
The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself
The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.
By Retail Dive Staff • Aug. 19, 2022 -
Retail CMO budgets increased in 2022: Gartner
Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.
By Dani James • Aug. 17, 2022