Marketing: Page 62
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Courtesy of The North Face
The North Face fills chief marketer, merchandiser spots with Nike vets
Sophie Bambuck will take on the marketing role while Jennifer Ingraffea will fill the merchandising position as the brand builds out its leadership team.
By Cara Salpini • Sept. 28, 2022 -
Courtesy of REI Co-op
REI will open stores late on Election Day so employees can vote
The retailer joins nearly 2,000 others in ensuring that work schedules allow for time to cast a ballot.
By Daphne Howland • Sept. 27, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Retrieved from Walmart on September 26, 2022
Walmart aims to shift Gen Z perceptions with expansive Roblox play
Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.
By Peter Adams • Sept. 27, 2022 -
Courtesy of Amazon
Amazon, Target kick off holiday sales early
The retailers are unleashing seasonal specials in early October, and more are likely to follow as inflation pushes consumers to seek out good deals.
By Daphne Howland • Sept. 26, 2022 -
Courtesy of Peloton
Peloton’s head of marketing, chief commercial officer exit
Dara Treseder is leaving Oct. 4 to become the CMO of Autodesk and Kevin Cornils exited last Friday.
By Dani James • Sept. 26, 2022 -
Courtesy of Nike
The Weekly Closeout: Home Depot employees move to unionize and Nike launches recycling program on Alipay
Philadelphia workers for the home improvement retailer filed with the National Labor Relations Board, while the athletics brand partnered with Ant Group’s Green Energy Initiative.
By Retail Dive Staff • Sept. 23, 2022 -
Courtesy of Lord & Taylor
Online only, Lord & Taylor unveils fall merchandising, new logo
The 200-year-old department store is aiming for an “elevated experience” as it attempts a reboot — but “don’t call it a comeback.”
By Daphne Howland • Sept. 23, 2022 -
AsiaVision via Getty Images
E-commerce apps lose pandemic luster: report
New research shows downloads and marketing spending is declining amid shifts in consumer behavior, data privacy changes and recession fears.
By Aaron Baar • Sept. 23, 2022 -
"DXL Men's Apparel store located in Natick, MA." by JCarnellDXLG is licensed under CC BY-SA 4.0
Destination XL loses marketing chief, names replacement
Ujjwal Dhoot played a major role in the big-and-tall retailer’s turnaround and hunt for market share.
By Ben Unglesbee • Sept. 22, 2022 -
Courtesy of Macy's
Macy’s partners with Kylie Cosmetics
A limited-edition holiday collection featuring cosmetics, gift sets and ornaments will be available online and in select stores Oct. 1.
By Kaarin Moore • Sept. 22, 2022 -
Permission granted by Beautycounter
What can an Amazon Fashion executive do for Beautycounter?
Kara Trousdale joined the beauty brand as its chief commercial officer in March and is bringing lessons from the e-commerce giant to help guide its omnichannel strategy.
By Cara Salpini • Sept. 21, 2022 -
FG Trade via Getty Images
Gen Z’s demands and values are redefining grocers’ online presence
This younger generation, regarded for their activism, holds companies accountable for their ethical standards, panelists said during a Groceryshop session Tuesday.
By Peyton Bigora • Sept. 21, 2022 -
Courtesy of JCPenney
J.C. Penney Beauty to expand nationwide
The concept is currently in 10 pilot locations and will increase to 600 stores by the spring of 2023.
By Kaarin Moore • Sept. 20, 2022 -
Courtesy of Lovesac
How Lovesac went from selling bean bags to nearing $500M in sales
Founder Shawn Nelson discusses how the company shifted sales from stores to online all while operating profitably.
By Caroline Jansen • Sept. 20, 2022 -
Permission granted by Shane LaVancher
Xcel Brands launches C. Wonder by Christian Siriano
Siriano was named the creative director of the new brand, which will launch in the spring of 2023.
By Kaarin Moore • Sept. 19, 2022 -
Courtesy of Patagonia
How Patagonia’s shakeup challenges marketers to act on sustainability
As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.
By Jessica Deyo • Sept. 19, 2022 -
Permission granted by Veeva Systems
Sponsored by Appriss RetailThe billion dollar impact of order claim fraud
With the growth of online shopping, ecommerce retailers should be turning their attention to another type of fraud with potentially far greater impact on the bottom line.
Sept. 19, 2022 -
Courtesy of Authentic Brands Group
Barneys New York emerges with a beauty line
Parent Authentic Brands Group announced a deal with Korean-based lifestyle company Gloent Group to develop, manufacture and distribute products.
By Kaarin Moore • Sept. 16, 2022 -
Dan Kitwood/Getty Images via Getty Images
Amazon expands email marketing tools for brands seeking new customers
Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.
By Peter Adams • Sept. 16, 2022 -
Courtesy of Walmart
Walmart expands virtual try-on functionality with Be Your Own Model
iOS customers in the U.S. will be able to upload images of themselves to virtually try on over 270,000 apparel items.
By Dani James • Sept. 15, 2022 -
Fossil hires chief marketer
While some retailers and brands hire veteran marketing talent, research suggests that companies are bumping up their marketing budgets.
By Tatiana Walk-Morris • Sept. 14, 2022 -
Ikea adds delivery perks to loyalty program
The retailer is offering Ikea Family members a 5% discount on eligible in-store purchases and discounts on select delivery methods for online orders.
By Caroline Jansen • Sept. 14, 2022 -
Courtesy of Branch
West Elm partners with DTC office furniture brand Branch
The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.
By Caroline Jansen • Sept. 13, 2022 -
MeUndies
MeUndies bulks up executive team with new CFO, chief marketer
The two new execs will oversee key functions as the DTC brand charts its growth path.
By Tatiana Walk-Morris • Sept. 13, 2022 -
Daphne Howland/Retail Dive
Target partners with FAO Schwarz on exclusive, multiyear deal
The retailer's stores will feature a dedicated space for the toy company, with demonstrations at select stores throughout the holiday season.
By Kaarin Moore • Sept. 12, 2022
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