Marketing: Page 61


  • Gathering of holiday gift items including shirts, stockings, slippers and pillows.
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    Courtesy of J.C. Penney
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    J.C. Penney to offer holiday sales throughout November

    The retailer has tapped the Backstreet Boys for a Facebook Live event to kick off its holiday festivities.

    By Tatiana Walk-Morris • Oct. 14, 2022
  • Mattress Firm storefront.
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    Permission granted by Mattress Firm
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    Column

    The Weekly Closeout: Lacoste names deputy CEO and Mattress Firm is (still) mulling an IPO

    Catherine Spindler was most recently the company’s chief brand officer, while the mattress company’s owner is still figuring out what to do with it.

    By Retail Dive Staff • Oct. 14, 2022
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Victoria's Secret fragrance
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    Daphne Howland/Retail Dive
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    Victoria’s Secret aims for $7.4B in revenue with focus on core merchandise and international expansion

    The intimates giant will take back market share from DTC rivals thanks in part to its dramatic marketing pivot, CEO Martin Waters said Thursday.

    By Oct. 13, 2022
  • A Nordstrom storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Nordstrom touts events, services ahead of the holidays

    From gifting stations to holiday breakfasts, the department store is prepping for a busy season at its stores.

    By Tatiana Walk-Morris • Oct. 13, 2022
  • Holiday shopping bags
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    svetikd via Getty Images
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    Marketers ramp up promotions to curb expected holiday lows, survey says

    During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

    By Jessica Deyo • Oct. 11, 2022
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Target starts Black Friday deals early

    The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.

    By Oct. 10, 2022
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 10, 2022
  • Fashion store with dresses, handbags and shoes.
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    stock.adobe.com/Heorshe

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    Sponsored by Cushman & Wakefield

    U.S. luxury rising: Driving engagement in new markets and creating artful retail experiences

    A lack of international tourists, supply chain constraints and rising costs have not stopped luxury brands from thriving in the ever-evolving U.S. retail landscape.

    By Barrie Scardina • Oct. 10, 2022
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Adidas says its Yeezy partnership is ‘under review’

    The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.

    By Oct. 7, 2022
  • Tupperware bowl full of fruit on a table.
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    Courtesy of Tupperware
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    Column

    The Weekly Closeout: Tupperware is now at Target and Hasbro’s $8.5B plan

    Tupperware is on a journey to reach a younger demographic, and the toy brand announced an ambitious financial growth strategy.

    By Retail Dive Staff • Oct. 7, 2022
  • Ann Taylor, Loft debut tiered loyalty program

    The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.

    By Tatiana Walk-Morris • Oct. 6, 2022
  • Walmart Store Exterior at Night
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    Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
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    Walmart rolls out October holiday deals event

    The retailer joins other large companies in starting holiday sales early as consumers alter their shopping habits in response to inflation.

    By Tatiana Walk-Morris • Oct. 6, 2022
  • Two people run on a trail in a natural landscape.
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    Courtesy of REI
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    REI commits to closing stores on Black Friday forever

    In 2015, the retailer made waves for its decision to forgo sales on the biggest shopping day of the year. Now it’s tradition.

    By Oct. 5, 2022
  • Digital illustration of two characters sitting in chairs by a pool with a large house in the distance.
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    Courtesy of West Elm
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    West Elm to replicate furniture, decor on Roblox

    More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.

    By Tatiana Walk-Morris • Oct. 5, 2022
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Allbirds’ wholesale roster expands once more with REI deal

    The brand is swiftly growing its list of retail partners as it searches for a path to profitability.

    By Oct. 4, 2022
  • Two paper bags with the Amazon Prime logo sit on a mat outside of a door.
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    Courtesy of Amazon
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    Amazon rebrands discounted membership as it launches Amazon Access hub

    Information on Prime Access will be available on the site, as well as details on layaway and SNAP EBT programs.

    By Tatiana Walk-Morris • Oct. 4, 2022
  • Kohl's storefront
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    Courtesy of Kohl's
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    Kohl’s joins early holiday promos trend with October deals

    Like other big retailers, Kohl’s is starting promotions early in what could be a critical season for the company. 

    By Tatiana Walk-Morris • Oct. 4, 2022
  • A Black person with flowing hair gives a smile.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret unveils latest message in branding revamp

    The retailer’s “Undefinable” campaign underscores its new focus, but there’s a lot of catching up to do in what is now a highly competitive market.

    By Oct. 3, 2022
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    Michael M. Santiago via Getty Images
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    Bed Bath & Beyond to consolidate brands within enhanced mobile app

    After two quarters of decline, the company is focusing on digital operations and the brands its customers prefer.

    By Tatiana Walk-Morris • Oct. 3, 2022
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    Joe Raedle via Getty Images
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    Study: Only 10% of shoppers expect to spend more this holiday season

    Gartner found purchase decisions are being driven by price (65%), value (53%) and free shipping (51%).

    By Tatiana Walk-Morris • Sept. 30, 2022
  • Two side-by-side photographic portraits, the left in color and the right in black and white.
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    Courtesy of Supergoop
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    Supergoop expands executive team

    Company veteran Britany LeBlanc was promoted to chief marketing officer, and LVMH alum Ryan Crowley will be chief financial and chief operating officer.

    By Sept. 30, 2022
  • Beyond Yoga's entrance to its first store
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    Courtesy of Beyond Yoga
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    Column

    The Weekly Closeout: Beyond Yoga opens its first store and H&M looks to cut costs

    The active brand is planning more stores down the pike, while the fast-fashion retailer is hoping to stem losses by charging for returns.

    By Retail Dive Staff • Sept. 30, 2022
  • A line of fitness instructors standing together.
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    Courtesy of Lululemon
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    Lululemon puts Mirror acquisition to use with Lululemon Studio program

    The membership, launching next week, costs $39 per month and requires customers to own the at-home fitness device.

    By Sept. 30, 2022
  • A pair of black boots next to dollar signs and starred reviews.
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    Permission granted by Google
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    Google debuts 3D sneaker tool, new shopping features

    The technology company will provide more personalized recommendations to users and assist businesses in creating 3D product models.

    By Dani James • Sept. 29, 2022
  • A portrait of fashion designer Daniel Lee wearing a brown leather bomber jacket with brown fur trim.
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    Courtesy of Burberry
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    Burberry nabs Daniel Lee as creative chief

    The British fashion designer is credited with reviving Kering-owned Bottega Veneta, though he left abruptly last year after three years as creative director.

    By Sept. 29, 2022