Marketing: Page 61
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J.C. Penney to offer holiday sales throughout November
The retailer has tapped the Backstreet Boys for a Facebook Live event to kick off its holiday festivities.
By Tatiana Walk-Morris • Oct. 14, 2022 -
Column
The Weekly Closeout: Lacoste names deputy CEO and Mattress Firm is (still) mulling an IPO
Catherine Spindler was most recently the company’s chief brand officer, while the mattress company’s owner is still figuring out what to do with it.
By Retail Dive Staff • Oct. 14, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Victoria’s Secret aims for $7.4B in revenue with focus on core merchandise and international expansion
The intimates giant will take back market share from DTC rivals thanks in part to its dramatic marketing pivot, CEO Martin Waters said Thursday.
By Daphne Howland • Oct. 13, 2022 -
Nordstrom touts events, services ahead of the holidays
From gifting stations to holiday breakfasts, the department store is prepping for a busy season at its stores.
By Tatiana Walk-Morris • Oct. 13, 2022 -
Marketers ramp up promotions to curb expected holiday lows, survey says
During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.
By Jessica Deyo • Oct. 11, 2022 -
Target starts Black Friday deals early
The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.
By Kaarin Moore • Oct. 10, 2022 -
How Gen Z breaks marketing’s cultural mold
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
By Aaron Baar • Oct. 10, 2022 -
Sponsored by Cushman & Wakefield
U.S. luxury rising: Driving engagement in new markets and creating artful retail experiences
A lack of international tourists, supply chain constraints and rising costs have not stopped luxury brands from thriving in the ever-evolving U.S. retail landscape.
By Barrie Scardina • Oct. 10, 2022 -
Adidas says its Yeezy partnership is ‘under review’
The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.
By Daphne Howland • Oct. 7, 2022 -
Column
The Weekly Closeout: Tupperware is now at Target and Hasbro’s $8.5B plan
Tupperware is on a journey to reach a younger demographic, and the toy brand announced an ambitious financial growth strategy.
By Retail Dive Staff • Oct. 7, 2022 -
Ann Taylor, Loft debut tiered loyalty program
The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.
By Tatiana Walk-Morris • Oct. 6, 2022 -
Walmart rolls out October holiday deals event
The retailer joins other large companies in starting holiday sales early as consumers alter their shopping habits in response to inflation.
By Tatiana Walk-Morris • Oct. 6, 2022 -
REI commits to closing stores on Black Friday forever
In 2015, the retailer made waves for its decision to forgo sales on the biggest shopping day of the year. Now it’s tradition.
By Cara Salpini • Oct. 5, 2022 -
West Elm to replicate furniture, decor on Roblox
More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.
By Tatiana Walk-Morris • Oct. 5, 2022 -
Allbirds’ wholesale roster expands once more with REI deal
The brand is swiftly growing its list of retail partners as it searches for a path to profitability.
By Cara Salpini • Oct. 4, 2022 -
Amazon rebrands discounted membership as it launches Amazon Access hub
Information on Prime Access will be available on the site, as well as details on layaway and SNAP EBT programs.
By Tatiana Walk-Morris • Oct. 4, 2022 -
Kohl’s joins early holiday promos trend with October deals
Like other big retailers, Kohl’s is starting promotions early in what could be a critical season for the company.
By Tatiana Walk-Morris • Oct. 4, 2022 -
Victoria’s Secret unveils latest message in branding revamp
The retailer’s “Undefinable” campaign underscores its new focus, but there’s a lot of catching up to do in what is now a highly competitive market.
By Daphne Howland • Oct. 3, 2022 -
Bed Bath & Beyond to consolidate brands within enhanced mobile app
After two quarters of decline, the company is focusing on digital operations and the brands its customers prefer.
By Tatiana Walk-Morris • Oct. 3, 2022 -
Study: Only 10% of shoppers expect to spend more this holiday season
Gartner found purchase decisions are being driven by price (65%), value (53%) and free shipping (51%).
By Tatiana Walk-Morris • Sept. 30, 2022 -
Supergoop expands executive team
Company veteran Britany LeBlanc was promoted to chief marketing officer, and LVMH alum Ryan Crowley will be chief financial and chief operating officer.
By Daphne Howland • Sept. 30, 2022 -
Column
The Weekly Closeout: Beyond Yoga opens its first store and H&M looks to cut costs
The active brand is planning more stores down the pike, while the fast-fashion retailer is hoping to stem losses by charging for returns.
By Retail Dive Staff • Sept. 30, 2022 -
Lululemon puts Mirror acquisition to use with Lululemon Studio program
The membership, launching next week, costs $39 per month and requires customers to own the at-home fitness device.
By Cara Salpini • Sept. 30, 2022 -
Google debuts 3D sneaker tool, new shopping features
The technology company will provide more personalized recommendations to users and assist businesses in creating 3D product models.
By Dani James • Sept. 29, 2022 -
Burberry nabs Daniel Lee as creative chief
The British fashion designer is credited with reviving Kering-owned Bottega Veneta, though he left abruptly last year after three years as creative director.
By Daphne Howland • Sept. 29, 2022