Marketing: Page 58
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Lacoste launches virtual store with NFT-holder perks
The partnership with Emperia comes as more retailers and brands look to the metaverse for revenue on digital and physical goods.
By Tatiana Walk-Morris • Nov. 30, 2022 -
Take a look inside H&M’s latest store experience
A first of its kind for the brand, the Williamsburg, Brooklyn, destination is over 7,000 square feet and community focused.
By Kaarin Moore • Nov. 30, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
How a Gen Z-founded digital marketplace is trying to reach coveted young shoppers
Set to launch in 2023, Consumerhaus has strategies in place aimed at forging deep connections between shoppers and the assortment it sells.
By Peyton Bigora • Nov. 29, 2022 -
Claire’s opens shops in Macy’s stores
Starting this month, the accessories retailer can be found at more than 20 of the department store’s locations, including eight flagships.
By Daphne Howland • Nov. 29, 2022 -
American Eagle Outfitters hints at new men’s sub-brand
The line will bring “innovation and newness to our men’s business” and prelaunch tests have been encouraging, according to company executives.
By Kaarin Moore • Nov. 29, 2022 -
Kids Foot Locker opens House of Play Roblox experience
The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.
By Tatiana Walk-Morris • Nov. 29, 2022 -
Showfields opens location in Washington, DC
The new store is based in the bustling Georgetown neighborhood where multiple direct-to-consumer brands have set up shop.
By Tatiana Walk-Morris • Nov. 28, 2022 -
Target expands Starbucks curbside pickup service
In addition to the partnership, the retailer has been investing in operations and growing its Ulta shop-in-shop locations.
By Tatiana Walk-Morris • Nov. 28, 2022 -
Poshmark creates Secondhand Sunday holiday
The resale site’s research suggests that shoppers are turning to used items to save money amid inflation concerns.
By Tatiana Walk-Morris • Nov. 23, 2022 -
Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest
The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.
By Tatiana Walk-Morris • Nov. 23, 2022 -
DTC kitchenware brand Our Place opens first physical store
The brand wants to open more locations in New York and Los Angeles as part of its offline expansion plan.
By Tatiana Walk-Morris • Nov. 22, 2022 -
Bloomingdale’s debuts virtual department store for the holidays
A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Herschel Supply opens first US store as it plots expansion
The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.
By Caroline Jansen • Nov. 21, 2022 -
Nike pursues ‘next stage’ of expansion with first Rise concept in North America
Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Goat to offer rare items, exclusive sneakers during Black Friday event
The marketplace wants to create an immersive online shopping experience during its annual holiday event.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Sponsored by Appriss Retail
Returns are no longer just a cost of doing business
A comprehensive returns strategy can enhance shopper engagement while minimizing the impact on the bottom line.
Nov. 21, 2022 -
Column
The Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods
"If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.
By Retail Dive Staff • Nov. 18, 2022 -
Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future
The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”
By Cara Salpini • Nov. 18, 2022 -
Google enhances AR search tools to help harried holiday shoppers
Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.
By Peter Adams • Nov. 18, 2022 -
True Religion drops new mobile app with exclusive products, interactive content
Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.
By Tatiana Walk-Morris • Nov. 17, 2022 -
Yankee Candle opens pop-up shops for the holidays
The retailer will feature exclusive promotions in its six temporary locations across the U.S.
By Kaarin Moore • Nov. 17, 2022 -
Column
SKU’d: Andy Warhol is the Ghost of Christmas Past. And he’s here to help Tiffany & Co.
He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.
By Kaarin Moore • Nov. 17, 2022 -
Casper, Netflix seek to soothe holiday stress with in-store screenings
The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.
By Tatiana Walk-Morris • Nov. 16, 2022 -
Victoria’s Secret launches mobile bra fitting tool
The tech will help customers select the best size and fit with the hope of reducing returns and boosting the shopping experience.
By Tatiana Walk-Morris • Nov. 16, 2022 -
Deep Dive
Gift giving meets revenge living: Why experiences are so important this holiday season
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
By Jessica Deyo • Nov. 15, 2022