Marketing: Page 57


  • Three models from the Victoria's Secret Icons campaign.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret launches collection with the help of Gisele Bündchen, Naomi Campbell

    The Icon by Victoria’s Secret collection is bringing back Adriana Lima, Candice Swanepoel and other famous faces for its new campaign.

    By Tatiana Walk-Morris • Aug. 10, 2023
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
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    Retrieved from La-Z-Boy on August 08, 2023
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    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By Chris Kelly • Aug. 9, 2023
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A person in a car accepts a curbside Starbucks order at Target
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    Permission granted by Target
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    Target to expand Starbucks curbside pickup service nationwide

    The retailer is leaning in on providing a more full-service curbside experience for customers. 

    By Nate Delesline III • Aug. 9, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back to school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By Jessica Hammers • Aug. 9, 2023
  • A Rite Aid store location.
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    Courtesy of Rite Aid
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    Rite Aid CTO out as new chief marketer joins

    Justin Mennen left the company at the end of July. Meanwhile, the retailer named a new chief marketing officer as well as a chief information officer.

    By Nate Delesline III • Aug. 9, 2023
  • The word "Prime" in black lettering, and "Big Deal Days" in white lettering, against a bright blue background. "Included with a Prime membership" in smaller black letters below.
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    Courtesy of Amazon
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    Amazon sets a second Prime sale for October, again

    Last year the e-commerce giant also upended the holiday shopping calendar with its early event.

    By Aug. 8, 2023
  • Ciara is pictured with two of her children wearing the same sweatshirt.
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    Courtesy of Gap
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    Gap and LoveShackFancy collab on 76-piece collection

    The capsule combines Gap’s classic logo with the vintage-inspired aesthetic of LoveShackFancy.

    By Laurel Deppen • Aug. 8, 2023
  • Under Armour brings on new designers as it looks to improve product offerings

    Amid a pivot to athleisure, the retailer’s revenue fell 2% in the most recent quarter, due mostly to a 6% decline in wholesale.

    By Aug. 8, 2023
  • Staples taps DoorDash for same-day delivery

    Just in time for back-to-school season, nearly 1,000 Staples locations are now available on the DoorDash marketplace. 

    By Tatiana Walk-Morris • Aug. 8, 2023
  • A person performs yoga on a white platform over water.
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    Courtesy of Vuori
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    Vuori debuts new fabric with experiential pop-up

    BlissBlend, which is made from 75% recycled materials and molds to a customer’s shape, will be the center of an event in New York City.

    By Aug. 8, 2023
  • An Eloquii storefront at a mall
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    Cara Salpini/Retail Dive
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    FullBeauty Brands looks to acquisitions to attract younger customers

    The inclusive sizing company has already bought Eloquii and Cuup this year. CEO Jim Fogarty spoke to Retail Dive about the strategy.

    By Aug. 8, 2023
  • A Rally House storefront during the daytime
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    Permission granted by Rally House
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    Rally House opens 7 stores in one weekend

    The family-owned sports and merchandise retailer says it now has more than 160 stores in 17 states.

    By Nate Delesline III • Aug. 7, 2023
  • A soldier in combat uniform walks outside an AAFES retail storefront
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    Permission granted by AAFES
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    ‘We want all the brands the customer is used to’: How the Army & Air Force Exchange Service approaches retail

    The Exchange, which is celebrating its 128th birthday, forges partnerships with retailers like Old Navy and The Home Depot — making for a loyal military customer base.

    By Nate Delesline III • Aug. 7, 2023
  • Person sitting in front of tripod and video camera
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    Canva/Artem Varnitsin

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    Sponsored by Creator.co

    Unlocking the power of the creator economy

    Discover the power of the creator economy and influencer marketing and how it’s shaping the future of marketing.  

    Aug. 7, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas CEO: Selling Yeezy designs in the future is ‘not part of our strategy’

    Bjørn Gulden said that while the company is legally able to do that, “our task now is to limit the damage ... and build a business later without Yeezy.”

    By Aug. 4, 2023
  • A dog dressed in a sushi costume, a cat in a prisoner costume and a guinea pig dressed as a mermaid.
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    Courtesy of Petco
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    Column

    The Weekly Closeout: Ulta CEO joins Best Buy’s board, while Petco plans for Halloween

    Dave Kimbell comes in with deep specialty retail experience. Meanwhile, the pet retailer has already released a collection for the upcoming holiday.

    By Retail Dive Staff • Aug. 4, 2023
  • Sisters using mobile phone in the bedroom at home
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    Getty Images
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    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By Chris Kelly • Aug. 4, 2023
  • Pictures of products from Happy Socks.
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    Courtesy of Happy Socks
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    Happy Socks refreshes brand with new look

    The visual refresh includes a new logo, icon, updated website and the redesign of its New York City flagship store. 

    By Tatiana Walk-Morris • Aug. 3, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike plans ‘network’ of boutique fitness studios

    The first location is set to open in Los Angeles later this year. Nike running and training studios will offer live classes and social fitness events.

    By Aug. 2, 2023
  • An assortment of Snif fragrances
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    Permission granted by Snif
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    Fragrance brand Snif enters brick and mortar through Ulta partnership

    The DTC brand’s products will be available at 525 of the beauty retailer’s stores as well as on its website.

    By Howard Ruben • Aug. 2, 2023
  • Snoop Dogg speaks into a microphone and raises his hand.
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    Bennett Raglin/Getty Images for BET via Getty Images
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    Skechers and Snoop Dogg collaborate on sneaker line as part of multi-year partnership

    The line includes nine sneakers and the footwear giant plans to launch two other capsules with the rapper in the coming weeks.

    By Laurel Deppen • Aug. 2, 2023
  • What’s working for — and against — retailers heading into the holidays?

    This shopping season isn’t likely to be like last year, or the year before, or the year before that, experts say.

    By Aug. 2, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret to stream fashion show special on Prime Video

    A shoppable collection will accompany “The Victoria’s Secret World Tour,” which the company says is part documentary.

    By Aug. 1, 2023
  • A screenshot of the new Bed Bath & Beyond website depicted on a desktop device
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    Permission granted by Bed Bath & Beyond
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    Overstock officially rebrands as Bed Bath & Beyond

    The launch merges the two companies into a single online shopping destination under the Bed Bath & Beyond name.

    By Nate Delesline III • Aug. 1, 2023
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour launches its first loyalty program

    The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.

    By Aug. 1, 2023