Marketing: Page 57
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Albertsons turns to the metaverse
On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.
By Catherine Douglas Moran • Dec. 15, 2022 -
Deep Dive
What is Revlon’s next chapter?
The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps.
By Kaarin Moore • Dec. 14, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Best Buy, TalkShopLive debut in-store pickup for livestream shopping
The partnership gives online shoppers the ability to sidestep long delivery times.
By Tatiana Walk-Morris • Dec. 13, 2022 -
Nike plans first ‘World of Flight’ Jordan concept
Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”
By Cara Salpini • Dec. 13, 2022 -
Lord & Taylor is latest to set up retail media network
The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.
By Aaron Baar • Dec. 13, 2022 -
‘There’s the right home for any brand’: Why retail keeps turning to Los Angeles
The City of Angels — with its various neighborhoods and shopping streets — has risen to the top for many of today’s direct-to-consumer brands.
By Cara Salpini • Dec. 12, 2022 -
Lids’ new store concept focuses on product drops
Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.
By Tatiana Walk-Morris • Dec. 12, 2022 -
Deep Dive
Retail looks beyond its old love — the movies
Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”
By Cara Salpini • Dec. 12, 2022 -
Column
The Weekly Closeout: Toys R Us launches NFTs and David’s Bridal debuts loyalty program for teens
The toy company is releasing 10,000 digital collectibles, featuring its iconic mascot, and the bridal retailer launches a prom loyalty program.
By Retail Dive Staff • Dec. 9, 2022 -
Amazon rolls out TikTok-like shopping feature
The new shoppable content function will allow consumers to buy from videos or photos directly within the app.
By Dani James • Dec. 9, 2022 -
Walmart unveils visual search tool TrendGetter
The retailer introduced the image search function during the holiday season to help shoppers find their desired items.
By Tatiana Walk-Morris • Dec. 9, 2022 -
Thirteen Lune to open first brick-and-mortar store
The beauty platform will open its doors in Los Angeles early next year.
By Dani James • Dec. 8, 2022 -
Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
By Jessica Deyo • Dec. 7, 2022 -
Gen Z didn’t kill brand loyalty, but it looks different
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.
By Dani James • Dec. 7, 2022 -
Gartner: Uncertainty clouds chief marketer prospects for 2023
Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.
By Peter Adams • Dec. 7, 2022 -
Belk unveils holiday open house
The department store is trying to bring more shoppers into its physical locations as its in-store traffic improves.
By Tatiana Walk-Morris • Dec. 6, 2022 -
Nike cuts ties with Kyrie Irving
In a tweet addressed to his supporters, the basketball star said it was “time to show how powerful we are as a community.”
By Cara Salpini • Dec. 6, 2022 -
Laura Mercier debuts virtual ‘World of Beauty’ store
The experience includes three rooms where shoppers can locate shades, purchase products and participate in an unboxing.
By Tatiana Walk-Morris • Dec. 6, 2022 -
Dick’s Sporting Goods hires EVP of stores
The former Best Buy exec has experience managing human resources and store operations.
By Tatiana Walk-Morris • Dec. 5, 2022 -
New Balance unites Snap’s AR, voice tech to offer gifting advice
The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations.
By Aaron Baar • Dec. 5, 2022 -
Merry and Bright: A look at 2022 holiday merchandising
’Tis the season to evoke cheer while attempting to drive up sales.
By Kaarin Moore • Dec. 5, 2022 -
Sponsored by Coveo
3 ways to use AI to drive significant ecommerce profits
Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.
By Nicolas Darveau-Garneau, Chief Growth and Strategy Officer at Coveo • Dec. 5, 2022 -
Aviator Nation unveils first pop-up shop in New York
More DTC brands are turning to physical storefronts to increase sales and market themselves to new customers.
By Tatiana Walk-Morris • Dec. 2, 2022 -
Column
The Weekly Closeout: Supreme ties up with True Religion and could Bezos come back?
The 22-piece collection features a denim trucker jacket, among other items. Meanwhile, one observer questions if Jeff Bezos could reprise his CEO role.
By Retail Dive Staff • Dec. 2, 2022 -
Forever 21 debuts metaverse collection on Roblox
With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online.
By Tatiana Walk-Morris • Dec. 1, 2022