Marketing: Page 57


  • A screenshot of a metaverse scene with characters in front of a sign that says "Meta Mega Deal" for Coca-Cola, pretzels and other items.
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    Permission granted by Edelman
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    Albertsons turns to the metaverse

    On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.

    By Catherine Douglas Moran • Dec. 15, 2022
  • Line up of Revlon products inside of a store with the Revlon sign.
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    Kaarin Vembar/Retail Dive
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    Deep Dive

    What is Revlon’s next chapter?

    The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps. 

    By Dec. 14, 2022
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Best Buy, TalkShopLive debut in-store pickup for livestream shopping

    The partnership gives online shoppers the ability to sidestep long delivery times.

    By Tatiana Walk-Morris • Dec. 13, 2022
  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Nike plans first ‘World of Flight’ Jordan concept

    Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”

    By Dec. 13, 2022
  • A model in a blue dress and tiara leans against a desk
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    Courtesy of Lord & Taylor
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    Lord & Taylor is latest to set up retail media network

    The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

    By Aaron Baar • Dec. 13, 2022
  • A street view down Abbot Kinney Boulevard in Los Angeles.
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    Cara Salpini/Retail Dive
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    ‘There’s the right home for any brand’: Why retail keeps turning to Los Angeles

    The City of Angels — with its various neighborhoods and shopping streets — has risen to the top for many of today’s direct-to-consumer brands.

    By Dec. 12, 2022
  • Exterior shot of a Lids store.
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    Permission granted by Lids
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    Lids’ new store concept focuses on product drops

    Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.

    By Tatiana Walk-Morris • Dec. 12, 2022
  • A child holds a toy box for the 'Star Wars Boba Fett Starship.'
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    Dan Kitwood via Getty Images
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    Deep Dive

    Retail looks beyond its old love — the movies

    Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”

    By Dec. 12, 2022
  • An image of Toys R Us' digital world
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    Courtesy of WHP Global
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    Column

    The Weekly Closeout: Toys R Us launches NFTs and David’s Bridal debuts loyalty program for teens

    The toy company is releasing 10,000 digital collectibles, featuring its iconic mascot, and the bridal retailer launches a prom loyalty program.

    By Retail Dive Staff • Dec. 9, 2022
  • Screenshots of the Amazon Inspire app function
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    Courtesy of Amazon
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    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dani James • Dec. 9, 2022
  • A white KitchenAid stand mixer is on a table. A box with Walmart information is on the right with the price of $259.99.
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    Courtesy of Walmart
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    Walmart unveils visual search tool TrendGetter

    The retailer introduced the image search function during the holiday season to help shoppers find their desired items.

    By Tatiana Walk-Morris • Dec. 9, 2022
  • Makeup display of different products from Thirteen Lune.
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    Courtesy of J.C. Penney
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    Thirteen Lune to open first brick-and-mortar store

    The beauty platform will open its doors in Los Angeles early next year. 

    By Dani James • Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Jessica Deyo • Dec. 7, 2022
  • Crocs and Justin Bieber collaborate on shoe drop.
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    Courtesy of Crocs
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    Gen Z didn’t kill brand loyalty, but it looks different

    The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.

    By Dani James • Dec. 7, 2022
  • A massive gray storm cloud gathers on the horizon over a placid body of water.
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    petesphotography via Getty Images
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    Gartner: Uncertainty clouds chief marketer prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By Peter Adams • Dec. 7, 2022
  • Exterior of a Belk storefront.
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    Courtesy of Belk
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    Belk unveils holiday open house

    The department store is trying to bring more shoppers into its physical locations as its in-store traffic improves.

    By Tatiana Walk-Morris • Dec. 6, 2022
  • A Nike employee talks and walks on a Nike-branded, black basketball court
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    Natalie Behring via Getty Images
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    Nike cuts ties with Kyrie Irving

    In a tweet addressed to his supporters, the basketball star said it was “time to show how powerful we are as a community.”

    By Dec. 6, 2022
  • Digital representation of a Laura Mercier product on a pedestal. A picture of a woman is in the top right corner.
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    Courtesy of Laura Mercier
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    Laura Mercier debuts virtual ‘World of Beauty’ store

    The experience includes three rooms where shoppers can locate shades, purchase products and participate in an unboxing.

    By Tatiana Walk-Morris • Dec. 6, 2022
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s Sporting Goods hires EVP of stores

    The former Best Buy exec has experience managing human resources and store operations.

    By Tatiana Walk-Morris • Dec. 5, 2022
  • Several screenshots of the New Balance Snapchat lens on a mobile phone.
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    Courtesy of Snap
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    New Balance unites Snap’s AR, voice tech to offer gifting advice

    The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

    By Aaron Baar • Dec. 5, 2022
  • Macy's holiday window with a family of polar bears wearing winter apparel.
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    Kaarin Vembar/Retail Dive
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    Merry and Bright: A look at 2022 holiday merchandising

    ’Tis the season to evoke cheer while attempting to drive up sales.

    By Dec. 5, 2022
  • Image of sponsored item on ecommerce website
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    Permission granted by Coveo
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    Sponsored by Coveo

    3 ways to use AI to drive significant ecommerce profits

    Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

    By Nicolas Darveau-Garneau, Chief Growth and Strategy Officer at Coveo • Dec. 5, 2022
  • Two people are sitting in black and white checked chairs wearing red outfits. Three surfboards are on the left.
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    Permission granted by Aviator Nation
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    Aviator Nation unveils first pop-up shop in New York

    More DTC brands are turning to physical storefronts to increase sales and market themselves to new customers.

    By Tatiana Walk-Morris • Dec. 2, 2022
  • A headshot of Jeff Bezos.
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Supreme ties up with True Religion and could Bezos come back?

    The 22-piece collection features a denim trucker jacket, among other items. Meanwhile, one observer questions if Jeff Bezos could reprise his CEO role.

    By Retail Dive Staff • Dec. 2, 2022
  • A girl wearing a Forever 21 shirt and hat is on the left, an avatar wearing the same outfit is on the right.
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    Courtesy of Authentic Brands Group
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    Forever 21 debuts metaverse collection on Roblox

    With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online.

    By Tatiana Walk-Morris • Dec. 1, 2022