Marketing: Page 59
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Courtesy of Puma, Foot Locker
Foot Locker deepens Puma partnership to secure more exclusive product
The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.
By Tatiana Walk-Morris • Nov. 15, 2022 -
Courtesy of Nike
Nike launches marketplace to collect, trade virtual products
Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.
By Cara Salpini • Nov. 14, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Pinterest
Pinterest TV unveils holiday shopping event
The platform also expanded the feature to Canada about a year after launching in the U.S.
By Tatiana Walk-Morris • Nov. 14, 2022 -
Courtesy of Maurices
Maurices opens freestanding stores of tween brand Evsie
The brand, which will open three stand-alone stores and increase its number of shop-in-shops, grew quickly after launching earlier this year.
By Tatiana Walk-Morris • Nov. 14, 2022 -
Courtesy of Virtual Brand Group
How retailers are connecting the metaverse to the real world and revenue
Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?
By Dani James • Nov. 14, 2022 -
Courtesy of Lego
With inflation and recession fears looming over the holidays, are retailers still able to market joy?
Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.
By Caroline Jansen • Nov. 14, 2022 -
ColumnThe Weekly Closeout: Big Lots fills out C-suite and At Home faces downgrade
Big Lots named marketing and merchandising chiefs, while Moody’s downgraded the home retailer’s corporate credit rating.
By Retail Dive Staff • Nov. 11, 2022 -
Courtesy of e.l.f. cosmetics
The value of blending: Inside E.l.f’s post-cookie mobile strategy
As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.
By Jessica Deyo • Nov. 11, 2022 -
Courtesy of Peloton
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Deyo • Nov. 10, 2022 -
Daphne Howland/Retail Dive
Bed Bath & Beyond taps Burlington vet as chief marketing, customer officer
Bart Sichel has extensive experience in marketing and retail, and joins a C-suite marked by turmoil at a retailer struggling to turn around.
By Daphne Howland • Nov. 10, 2022 -
Courtesy of Target
Target pivots to larger stores with new 150K-square-foot format
The concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and merchandise.
By Ben Unglesbee • Nov. 10, 2022 -
Courtesy of Adidas
Adidas will continue to sell Yeezy product without the Yeezy name
The athletic brand, facing steep revenue and profit losses after letting go of its most high-profile collaboration, again lowered its 2022 guidance.
By Daphne Howland • Nov. 9, 2022 -
Cara Salpini/Retail Dive
Allbirds’ sales growth ‘disappointing’ given store expansion
The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.
By Cara Salpini • Nov. 9, 2022 -
Courtesy of Pacsun
Pacsun expands metaverse presence for the holidays
The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.
By Jessica Deyo • Nov. 9, 2022 -
Cara Salpini/Retail Dive
Deep DiveLululemon didn’t change activewear, it changed apparel
The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.
By Cara Salpini • Nov. 9, 2022 -
Natalie Behring via Getty Images
Nike pulls Kyrie Irving shoe, suspends partnership over antisemitic film
Pressure is also building for Amazon to make the film unavailable for streaming, after the basketball star promoted its problematic tropes.
By Daphne Howland • Nov. 7, 2022 -
Permission granted by Bolt
Sponsored by BoltHow to increase LTV: A holiday ecommerce guide
As your ecommerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime customers.
Nov. 7, 2022 -
Daphne Howland/Retail Dive
No, Black Friday isn’t here quite yet
A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.
By Daphne Howland • Nov. 7, 2022 -
Permission granted by ZineOne
Sponsored by ZineOneThe majority of online shoppers are anonymous — retailers need a new strategy for conversion
Despite these barriers, analyzing the micro-behaviors of anonymous consumers in real-time can allow retailers to enhance the customer experience and drive conversions.
Nov. 7, 2022 -
Shutterstock / Jacob Lund
Sponsored by Mood MediaWhat do today’s customers expect from in-store retail?
Discover what consumers expect from physical retail spaces as shoppers return to the in-store experience.
Nov. 7, 2022 -
Kaarin Vembar/Retail Dive
ColumnThe Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure
Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.
By Retail Dive Staff • Nov. 4, 2022 -
Cara Salpini/Retail Dive
Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite
Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.
By Cara Salpini • Nov. 4, 2022 -
Courtesy of Amazon Fashion
Amazon Fashion, Snapchat partner on AR eyewear shopping lenses
Snap’s Senior Vice President of Partnerships Ben Schwerin said the feature was “just the first step in our partnership.”
By Tatiana Walk-Morris • Nov. 3, 2022 -
Courtesy of Dollar General
Dollar General boosts toy offering
The retailer worked with vendors to introduce new products — most priced at $10 or less — as consumers search for bargains this holiday season.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Courtesy of Walmart corporate blog
Walmart cuts the price of Walmart+ membership in half for holiday promotion
Along with the discount, the retailer has recently added Paramount+ streaming and rewards to try to lure in new members.
By Ben Unglesbee • Nov. 2, 2022
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