Marketing: Page 56


  • Young woman on a shopping spree
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    Csondy via Getty Images
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    Sponsored by FedEx Office

    Understanding today’s consumer and increasing their spend in 2023

    Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions.

    Jan. 17, 2023
  • Entrance of of a convenience store with shelves and refrigerators displaying snacks and beverages.
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    Permission granted by Delaware North
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    Sponsored by Amazon

    Delaware North scores big wins by offering a fast, frictionless in-store experience

    Technology alleviates bottlenecks and creates a convenient alternative to traditional checkout.

    Jan. 17, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Exterior shot of a Glossier logo on its storefront.
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    Courtesy of Glossier
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    Glossier reformulates iconic product, leaving customers wondering why

    The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.

    By Dani James • Jan. 13, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Peter Adams • Jan. 13, 2023
  • External storefront of a Lands' End.
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    Courtesy of Lands' End
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    New Lands’ End CEO wants to grow customer base, open stores

    With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.

    By Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Peter Adams • Jan. 11, 2023
  • Rendering of the outside of a Babies R Us store.
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    Courtesy of WHP Global
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    Babies R Us to open flagship store

    The opening at American Dream marks a return of the brand to the U.S. And owner WHP Global has plans for a national rollout. 

    By Jan. 11, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple CEO: ‘It’s time for the brand to mature’

    Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.

    By Jan. 11, 2023
  • Screenshot of Instagram's new navigation home page
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    Permission granted by Meta
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    Instagram to remove shopping tab

    Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.

    By Dani James • Jan. 10, 2023
  • Smiling young family looking at candy and Christmas presents in a store window.
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    RgStudio via Getty Images
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    5 trends that shaped the holidays in 2022

    From deep discounts to metaverse activations, here are some of the biggest influences on the season.

    By Retail Dive Staff • Jan. 9, 2023
  • H&M Loooptopia Experience on Roblox
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    Courtesy of H&M
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    H&M centers on sustainability for Roblox activation

    The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

    By Jessica Deyo • Jan. 5, 2023
  • Mannequins wearing white sweaters at a Wilson store
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    Permission granted by Wilson Sporting Goods
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    Wilson opens two new Chicago stores

    The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

    By Dani James • Jan. 4, 2023
  • American Girl doll sits at a toy desk in front of a computer and a microphone.
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    Courtesy of American Girl
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    American Girl launches virtual museum experience

    Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.

    By Tatiana Walk-Morris • Jan. 4, 2023
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret brand chief will leave after less than a year in new role

    Amy Hauk, who led the lingerie giant’s Pink brand for four years before the company integrated its two major labels, will exit in March.

    By Jan. 4, 2023
  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
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    Permission granted by Old Navy
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    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By Peter Adams • Jan. 4, 2023
  • Person is curled up on a couch that has lots of pillows holding a spiral-bound notebook.
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    Permission granted by Silk + Sonder
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    Silk and Sonder to sell on QVC

    The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.

    By Tatiana Walk-Morris • Jan. 3, 2023
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Jessica Deyo • Dec. 27, 2022
  • Seven images of people of varying body sizes are lined up in a row wearing Good American products.
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    Courtesy of H&M
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    H&M, Good American partner

    The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.

    By Dec. 22, 2022
  • A collection of makeup products displayed on Roblox.
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    Courtesy of NYX Professional Makeup
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    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Sara Karlovitch • Dec. 20, 2022
  • An "H&M" sign with red letters juts out from a building against a dramatic blue sky.
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    Daphne Howland/Retail Dive
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    H&M releases metaverse-inspired collection

    Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.

    By Tatiana Walk-Morris • Dec. 19, 2022
  • Front entrance of Ulta store with white and orange colored displays
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    Permission granted by Ulta
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    How Ulta is approaching its new store layout and the holidays

    Chief Merchandising Officer Monica Arnaudo spoke with Retail Dive about store navigation, pricing options, and bringing mass and prestige together.

    By Dani James • Dec. 19, 2022
  • couple at home online shopping
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    TBD

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    Sponsored by Google

    An evolution of influence: Using social commerce to spark consumer confidence

    Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.

    By Emily Hotz • Dec. 19, 2022
  • A person holds a mobile phone. On the screen is a person putting on blush.
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    Courtesy of Trendio Live
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    Former Amazon Prime Video exec launches video commerce app

    Alex Perez-Tenessa said Trendio was created because “traditional e-commerce wasn't working for customers.”

    By Tatiana Walk-Morris • Dec. 16, 2022
  • A screenshot of the virtual game, Build-A-Bear Tycoon, on Roblox.
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    Courtesy of Build-A-Bear
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    Column

    The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp

    The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.

    By Retail Dive Staff • Dec. 16, 2022
  • Back of shopper reaching toward a refillable food container in a store.
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    JulPo via Getty Images
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    FTC hints at updating environmental claim guidelines

    The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

    By Dani James • Dec. 16, 2022