Marketing: Page 52
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On signs tennis stars Iga Świątek and Ben Shelton
The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.
By Howard Ruben • March 23, 2023 -
Petco adds 1M customers in 2022
The retailer is leaning into its health and wellness offerings, introducing a pet food subscription service in partnership with Freshpet.
By Caroline Jansen • March 22, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Parade expands into swimwear
The collection, which uses a material made from recycled bottles, is available in sizes XS to 3XL.
By Caroline Jansen • March 22, 2023 -
Fanatics is NHL’s new uniform supplier
The sports merchandise retailer replaces Adidas, which allowed a seven-year deal with the hockey league to end.
By Nate Delesline III • March 21, 2023 -
Clinique launches virtual lab
The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront.
By Tatiana Walk-Morris • March 21, 2023 -
Atmos, New Balance launch retail collaboration in Washington, DC
The concept, dubbed the NBSE, features exclusive New Balance footwear and will serve as a gathering place for community events.
By Tatiana Walk-Morris • March 20, 2023 -
Mattel CFO sees movie tie-in boosting Barbie sales
The toymaker had a tough 2022, but CFO Anthony DiSilvestro expects the outlook to improve and says parents will always prioritize spending on their children.
By Chris Gaetano • March 20, 2023 -
Vanessa Hudgens’ Know Beauty relaunches on Amazon
The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.
By Howard Ruben • March 17, 2023 -
Ironic totes help deliver L.L. Bean’s second-best revenue year
The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment.
By Daphne Howland • March 17, 2023 -
Column
The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring
The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.
By Retail Dive Staff • March 17, 2023 -
Walmart launches clean beauty platform with most products under $10
Clean Beauty at Walmart includes formulas free of more than 1,200 ingredients and will expand over time.
By Cara Salpini • March 17, 2023 -
Yardbird to open 11 new showrooms
While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint.
By Dani James • March 16, 2023 -
Saks Fifth Avenue stylists to become brand ambassadors for luxury travel company
Luxury consumers are showing a strong interest in travel. A partnership between Saks and Inspirato hopes to leverage that enthusiasm.
By Kaarin Moore • March 15, 2023 -
Reebok to develop exclusive products in expanded partnership with Macy’s
With a new owner steering the brand, Reebok has been forging partnerships with a number of retailers seeking to grow their product assortments.
By Tatiana Walk-Morris • March 15, 2023 -
Living Proof brings personalized beauty quiz to the metaverse
The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.
By Xanayra Marin-Lopez • March 15, 2023 -
Glossier revamps executive team with new chief commercial officer
The beauty brand also promoted two executives to chief creative director and chief marketer roles.
By Cara Salpini • March 15, 2023 -
Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway
An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.
By Jessica Deyo • March 14, 2023 -
Sephora, TikTok launch content creator program
The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.
By Nate Delesline III • March 13, 2023 -
Princess Polly inks first wholesale partnership with Pacsun
The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.
By Caroline Jansen • March 13, 2023 -
Zulily taps Busy Philipps to launch gift recommendation text service
Timed to Mother’s Day, the new offering comes shortly after the e-commerce retailer laid off employees.
By Tatiana Walk-Morris • March 13, 2023 -
What can The Container Store learn from Sephora?
CEO Satish Malhotra joined two years ago, and he’s using his experience at the beauty company to freshen up the home retailer’s strategy.
By Cara Salpini • March 13, 2023 -
Sponsored by Mood Media
Emotions drive sales: The power of behavioral economics
Retailers who become more emotionally driven can significantly increase profits and build a stronger connection between their customers and their brand.
March 13, 2023 -
Diptyque Americas names first chief marketing officer
The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.
By Howard Ruben • March 10, 2023 -
Allbirds CFO exits as the brand pulls back on store openings
The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.
By Caroline Jansen • March 10, 2023 -
Roku sells TVs, soundbars exclusively at Best Buy
The electronics retailer's sales have declined amid an overall drop in the segment.
By Tatiana Walk-Morris • March 10, 2023