Marketing: Page 52


  • On signs Iga Świątek
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    Courtesy of On
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    On signs tennis stars Iga Świątek and Ben Shelton

    The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.

    By Howard Ruben • March 23, 2023
  • A Petco storefront. There is a white van parked outside and a person walking in the store.
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    Permission granted by Petco
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    Petco adds 1M customers in 2022

    The retailer is leaning into its health and wellness offerings, introducing a pet food subscription service in partnership with Freshpet.

    By March 22, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Parade's first swimwear collection
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    Courtesy of Parade
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    Parade expands into swimwear

    The collection, which uses a material made from recycled bottles, is available in sizes XS to 3XL.

    By March 22, 2023
  • Bobby Sanguinetti action shot playing hockey for the Carolina Hurricanes
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    Courtesy of Carolina Hurricanes
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    Fanatics is NHL’s new uniform supplier

    The sports merchandise retailer replaces Adidas, which allowed a seven-year deal with the hockey league to end.

    By Nate Delesline III • March 21, 2023
  • Images of Clinique's virtual world.
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    Courtesy of Clinique
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    Clinique launches virtual lab

    The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront. 

    By Tatiana Walk-Morris • March 21, 2023
  • Sneakers sit on shelves.
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    Courtesy of Atmos, New Balance
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    Atmos, New Balance launch retail collaboration in Washington, DC

    The concept, dubbed the NBSE, features exclusive New Balance footwear and will serve as a gathering place for community events. 

    By Tatiana Walk-Morris • March 20, 2023
  • Barbie Balmain collaboration
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    Courtesy of Mattel
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    Mattel CFO sees movie tie-in boosting Barbie sales

    The toymaker had a tough 2022, but CFO Anthony DiSilvestro expects the outlook to improve and says parents will always prioritize spending on their children.

    By Chris Gaetano • March 20, 2023
  • Know Beauty founder Vanessa Hudgens
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    Courtesy of Know Beauty
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    Vanessa Hudgens’ Know Beauty relaunches on Amazon

    The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.

    By Howard Ruben • March 17, 2023
  • A white canvas tote bag with green handles and green embroidered stitching.
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    Courtesy of LL Bean
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    Ironic totes help deliver L.L. Bean’s second-best revenue year

    The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment.

    By March 17, 2023
  • A bottle of Pepsi and Peeps soda surrounded by yellow Peeps bunnies.
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    Courtesy of Pepsico
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    Column

    The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring

    The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.

    By Retail Dive Staff • March 17, 2023
  • A selection of beauty products on a yellow background.
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    Courtesy of Walmart
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    Walmart launches clean beauty platform with most products under $10

    Clean Beauty at Walmart includes formulas free of more than 1,200 ingredients and will expand over time. 

    By March 17, 2023
  • A wood table with dining plate son it underneath a sign saying Yardbird
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    Courtesy of Yardbird
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    Yardbird to open 11 new showrooms

    While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint.

    By Dani James • March 16, 2023
  • A person in vacation attire sits on a chair on a beach while using a smartphone to conduct a video call.
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    CandyRetriever via Getty Images
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    Saks Fifth Avenue stylists to become brand ambassadors for luxury travel company

    Luxury consumers are showing a strong interest in travel. A partnership between Saks and Inspirato hopes to leverage that enthusiasm. 

    By March 15, 2023
  • Macy's internal storefront.
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    Daphne Howland/Retail Dive
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    Reebok to develop exclusive products in expanded partnership with Macy’s

    With a new owner steering the brand, Reebok has been forging partnerships with a number of retailers seeking to grow their product assortments.

    By Tatiana Walk-Morris • March 15, 2023
  • Haircare brand Living Proof's virtual store in the metaverse
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    Courtesy of Living Proof
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    Living Proof brings personalized beauty quiz to the metaverse

    The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.

    By March 15, 2023
  • A Glossier store in the Melrose area in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Glossier revamps executive team with new chief commercial officer

    The beauty brand also promoted two executives to chief creative director and chief marketer roles.

    By March 15, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
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    Courtesy of Aeropostale
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    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By Jessica Deyo • March 14, 2023
  • A Sephora storefront in the mall
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    Cara Salpini/Retail Dive
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    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Pacsun storefront featuring Princess Polly in the windows
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    Courtesy of Princess Polly
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    Princess Polly inks first wholesale partnership with Pacsun

    The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.

    By March 13, 2023
  • Zulily's webpage
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    Courtesy of Zulily
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    Zulily taps Busy Philipps to launch gift recommendation text service

    Timed to Mother’s Day, the new offering comes shortly after the e-commerce retailer laid off employees.

    By Tatiana Walk-Morris • March 13, 2023
  • A white storefront with a blue Container Store logo on it.
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    Courtesy of The Container Store
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    What can The Container Store learn from Sephora?

    CEO Satish Malhotra joined two years ago, and he’s using his experience at the beauty company to freshen up the home retailer’s strategy.

    By March 13, 2023
  • Customer inspecting clothing product happily
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    Shutterstock/Ground Picture

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    Sponsored by Mood Media

    Emotions drive sales: The power of behavioral economics

    Retailers who become more emotionally driven can significantly increase profits and build a stronger connection between their customers and their brand.

    March 13, 2023
  • A display of Diptyque candles
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    Araya Doheny via Getty Images
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    Diptyque Americas names first chief marketing officer

    The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.

    By Howard Ruben • March 10, 2023
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds CFO exits as the brand pulls back on store openings

    The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.

    By March 10, 2023
  • A television sits on top of a TV set in front of a couch.
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    Courtesy of Roku
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    Roku sells TVs, soundbars exclusively at Best Buy

    The electronics retailer's sales have declined amid an overall drop in the segment.

    By Tatiana Walk-Morris • March 10, 2023