Marketing: Page 53
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Dick’s bets on House of Sport, shutters Field & Stream
The company is closing its last 17 hunting stores, but sees potential for 100 of the experiential sports-oriented locations over the next five years.
By Nate Delesline III • March 9, 2023 -
DXL unveils ‘Wear What You Want’ brand positioning
The retailer wants big-and-tall consumers, which tend to be ignored by the apparel industry, to have more shopping options.
By Kaarin Moore • March 8, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Grove Collaborative releases collection with Drew Barrymore
The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.
By Dani James • March 7, 2023 -
Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix
Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.
By Xanayra Marin-Lopez • March 7, 2023 -
Retrieved from Piqsels.
US livestream commerce expected to surpass $31B in 2023: report
Though the livestream trend is expected to grow in the coming years, some retailers have attracted more consumers than others.
By Tatiana Walk-Morris • March 7, 2023 -
Alo Yoga launches digital collection in the metaverse
The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.
By Tatiana Walk-Morris • March 6, 2023 -
Retrieved from Amazon press page.
Amazon to close 8 of its Go stores
The e-commerce giant will close two of the convenience store locations each in Seattle and New York City and four in San Francisco.
By Brett Dworski • March 6, 2023 -
Home Depot takes Kids Workshops to the metaverse on Roblox
Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.
By Sara Karlovitch • March 6, 2023 -
Victoria’s Secret will reboot its fashion show this year as turnaround gains traction
The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.
By Daphne Howland • March 3, 2023 -
Showfields brings Hims & Hers, Chubbies to Miami store
The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products.
By Tatiana Walk-Morris • March 3, 2023 -
Target to broaden assortment of products priced $15 and under
The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.
By Kaarin Moore • March 3, 2023 -
Fenty, Puma collaboration returns
Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.
By Dani James • March 1, 2023 -
Maybelline enlists its first-ever digital avatar for mascara launch
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
By Jessica Deyo • Feb. 28, 2023 -
Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands
Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color.
By Kaarin Moore • Feb. 28, 2023 -
Adidas opens New York store in the Bronx
The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.
By Tatiana Walk-Morris • Feb. 27, 2023 -
Column
The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg
The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”
By Retail Dive Staff • Feb. 24, 2023 -
Victoria’s Secret pilots refreshed loyalty program
“The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.
By Cara Salpini • Feb. 24, 2023 -
Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch
The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.
By Christopher Doering • Feb. 24, 2023 -
Savage X Fenty delves deeper into fitting room tech
In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.
By Tatiana Walk-Morris • Feb. 23, 2023 -
Victoria’s Secret launches design collaboration with Naomi Osaka
The intimates and sleepwear collection includes the Forever Bra, which features the brand’s first bra pad that can be fully recycled.
By Tatiana Walk-Morris • Feb. 22, 2023 -
Column
The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores
The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.
By Retail Dive Staff • Feb. 17, 2023 -
Pacsun launches tycoon-based Roblox experience
The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.
By Tatiana Walk-Morris • Feb. 17, 2023 -
J.C. Penney, Prabal Gurung partner on apparel collection
The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2.
By Kaarin Moore • Feb. 17, 2023 -
Frankies Bikinis, Victoria’s Secret introduce exclusive collection
The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.
By Dani James • Feb. 16, 2023 -
Tatcha launches virtual store to promote body care products
To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.
By Xanayra Marin-Lopez • Feb. 16, 2023