Marketing: Page 53


  • Dick's Sporting Goods' House of Sport store concept
    Image attribution tooltip
    Permission granted by Dick's Sporting Goods
    Image attribution tooltip

    Dick’s bets on House of Sport, shutters Field & Stream

    The company is closing its last 17 hunting stores, but sees potential for 100 of the experiential sports-oriented locations over the next five years.

    By Nate Delesline III • March 9, 2023
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
    Image attribution tooltip
    Permission granted by DXL
    Image attribution tooltip

    DXL unveils ‘Wear What You Want’ brand positioning

    The retailer wants big-and-tall consumers, which tend to be ignored by the apparel industry, to have more shopping options.

    By March 8, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Drew Barrymore, with light brown wavy hair, smiles at a camera surrounded by cleaning bottles and a pink background.
    Image attribution tooltip
    Courtesy of Grove Collaborative
    Image attribution tooltip

    Grove Collaborative releases collection with Drew Barrymore

    The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.

    By Dani James • March 7, 2023
  • Simone Biles signs with Athleta
    Image attribution tooltip
    Courtesy of Athleta
    Image attribution tooltip

    Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix

    Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.

    By March 7, 2023
  • Mobile shopping.
    Image attribution tooltip
    Retrieved from Piqsels.
    Image attribution tooltip

    US livestream commerce expected to surpass $31B in 2023: report

    Though the livestream trend is expected to grow in the coming years, some retailers have attracted more consumers than others. 

    By Tatiana Walk-Morris • March 7, 2023
  • A digital avatar stretches in Alo Yoga-branded digital wearables.
    Image attribution tooltip
    Courtesy of Alo Yoga
    Image attribution tooltip

    Alo Yoga launches digital collection in the metaverse

    The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.

    By Tatiana Walk-Morris • March 6, 2023
  • Amazon Go first store
    Image attribution tooltip
    Retrieved from Amazon press page.
    Image attribution tooltip

    Amazon to close 8 of its Go stores

    The e-commerce giant will close two of the convenience store locations each in Seattle and New York City and four in San Francisco.

    By Brett Dworski • March 6, 2023
  • The Home Depot storefront on Roblox.
    Image attribution tooltip
    Courtesy of The Home Depot
    Image attribution tooltip

    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By Sara Karlovitch • March 6, 2023
  • Picture of Victoria's Secret store sign
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

    The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

    By March 3, 2023
  • External shot of the Showfields store in Miami.
    Image attribution tooltip
    Permission granted by Showfields
    Image attribution tooltip

    Showfields brings Hims & Hers, Chubbies to Miami store

    The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products. 

    By Tatiana Walk-Morris • March 3, 2023
  • Exterior shot of a Target store with a closeup on the Target logo.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Target to broaden assortment of products priced $15 and under

    The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.

    By March 3, 2023
  • Rihanna walking down a runway for her Fenty x Puma
    Image attribution tooltip
    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images
    Image attribution tooltip

    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By Dani James • March 1, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
    Image attribution tooltip
    Courtesy of Maybelline
    Image attribution tooltip

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023
  • A person wearing a cream jacket and pants stands beside a seated person wearing a brown top and matching pants.
    Image attribution tooltip
    Courtesy of Nordstrom
    Image attribution tooltip

    Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands

    Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color. 

    By Feb. 28, 2023
  • Interior shot of the Adidas store in the Bronx. Clothes are on racks on the perimeter of the store and merchandise on tables in the center.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas opens New York store in the Bronx

    The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • A line of Skechers shoes with famous Diane  von Furstenberg prints.
    Image attribution tooltip
    Courtesy of Skechers
    Image attribution tooltip
    Column

    The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg

    The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”

    By Retail Dive Staff • Feb. 24, 2023
  • A storefront for lingerie brand Pink.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.

    By Feb. 24, 2023
  • blue bottle
    Image attribution tooltip
    Permission granted by Blue Bottle
    Image attribution tooltip

    Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch

    The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.

    By Christopher Doering • Feb. 24, 2023
  • Dressing room in purple light with a large screen in one corner.
    Image attribution tooltip
    Courtesy of Fit Xperience Savage X Fenty
    Image attribution tooltip

    Savage X Fenty delves deeper into fitting room tech

    In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Headshot of Naomi Osaka
    Image attribution tooltip
    Courtesy of Victoria's Secret
    Image attribution tooltip

    Victoria’s Secret launches design collaboration with Naomi Osaka

    The intimates and sleepwear collection includes the Forever Bra, which features the brand’s first bra pad that can be fully recycled. 

    By Tatiana Walk-Morris • Feb. 22, 2023
  • Pharrell Williams at the 65th Grammy Awards on Feb. 5, 2023.
    Image attribution tooltip
    Amy Sussman via Getty Images
    Image attribution tooltip
    Column

    The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

    The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

    By Retail Dive Staff • Feb. 17, 2023
  • Digital illustration of a person in front of a city street scene for Pacsun Los Angeles Tycoon.
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun launches tycoon-based Roblox experience

    The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.

    By Tatiana Walk-Morris • Feb. 17, 2023
  • Six models and designer Prabal Gurung are lined up wearing the new iMPOWER by Prabal Gurung for JCPenney collection.
    Image attribution tooltip
    Courtesy of J.C. Penney
    Image attribution tooltip

    J.C. Penney, Prabal Gurung partner on apparel collection

    The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2. 

    By Feb. 17, 2023
  • Blonde haired person poses in a white tank top and dark colored hoodie
    Image attribution tooltip
    Courtesy of Victoria's Secret & Co.
    Image attribution tooltip

    Frankies Bikinis, Victoria’s Secret introduce exclusive collection

    The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.

    By Dani James • Feb. 16, 2023
  • Tatcha's virtual store experience
    Image attribution tooltip
    Courtesy of Tatcha x Emperia
    Image attribution tooltip

    Tatcha launches virtual store to promote body care products

    To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.

    By Feb. 16, 2023