Marketing: Page 51
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Poshmark releases livestream shopping feature
Posh Shows allows users to livestream on the social resale marketplace for the first time — even as other platforms step away from the format.
By Tatiana Walk-Morris • April 6, 2023 -
Obsess launches self-service virtual store builder for brands
Ava by Obsess, a new offering from the tech company, allows businesses to create and manage their own virtual experiences.
By Xanayra Marin-Lopez • April 6, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Personalized nutrition brand Gainful launches at Target
The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.
By Howard Ruben • April 5, 2023 -
Toys R Us creates YouTube series featuring Geoffrey the Giraffe
The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.
By Tatiana Walk-Morris • April 4, 2023 -
David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100
With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.
By Tatiana Walk-Morris • April 4, 2023 -
Lizzo’s Yitty launches gender-affirming shapewear
The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.
By Howard Ruben • April 3, 2023 -
Here’s what traditional and digital brands did for Metaverse Fashion Week
Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.
By Natalie Schwartz • April 3, 2023 -
After 15 years, Tommy John reflects on its omnichannel mindset
The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.
By Dani James • April 3, 2023 -
Column
The Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos
An initial version of a BNPL service was introduced by Apple, while Walmart+ members get first dibs on the cookie brand’s new Blackout Cake flavor.
By Retail Dive Staff • March 31, 2023 -
Under Armour names Steph Curry president of Curry Brand in expanded partnership
As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.
By Cara Salpini • March 31, 2023 -
"Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
Build-A-Bear hires new chief marketer
Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history.
By Tatiana Walk-Morris • March 31, 2023 -
Mizzen+Main signs 5 PGA players
The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.
By Howard Ruben • March 31, 2023 -
J.C. Penney, Sports Illustrated unveil swimwear collections
The partnership builds on last year’s apparel collection from the two Authentic Brands Group-affiliated entities, as both seek to burnish their brands.
By Daphne Howland • March 31, 2023 -
E.l.f. enters the fashion space with a beauty collection for American Eagle
The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.
By Lara Ewen • March 29, 2023 -
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.
By Peter Adams • March 28, 2023 -
Hailey Bieber’s skin care brand plans international expansion
Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.
By Howard Ruben • March 28, 2023 -
Target to close 4 small-format stores this spring
The retailer said small-format locations remain a key part of growth and will make up half of approximately 20 new stores opening in 2023.
By Nate Delesline III • March 27, 2023 -
Torrid taps Belk veteran as chief commerical officer
Mark Mizicko, who stepped into the role on Thursday, has over 25 years of retail experience from Hot Topic, Gymboree, Gap Inc. and the Limited Brands.
By Caroline Jansen • March 27, 2023 -
Levi’s to test AI-generated models
The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.
By Xanayra Marin-Lopez • March 24, 2023 -
75% of marketers expect to spend more on TikTok even as ban looms
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
By Chris Kelly • March 24, 2023 -
Column
The Weekly Closeout: Eloquii partners with Gabi Fresh and ‘Bad Spaniels’ goes to the Supreme Court
The plus-size brand has a new, exclusive swimwear collection. Meanwhile, Jack Daniel’s says the parody dog toy’s bark is, in fact, as bad as its bite.
By Retail Dive Staff • March 24, 2023 -
Wellness brand Golde enters Ulta
The brand initially launched three of its products within The Wellness Shop, an initiative the beauty retailer introduced in 2021.
By Howard Ruben • March 24, 2023 -
Sally Beauty introduces DIY salon concept store
Five additional Studio By Sally locations will open in 2023, with an eye to launch 100 throughout the U.S. over the next three to four years.
By Kaarin Moore • March 24, 2023 -
At Home cuts prices as supply chain costs ease
The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.
By Tatiana Walk-Morris • March 23, 2023 -
Gap pumps brakes on retail media unit
The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.
By Peter Adams • March 23, 2023