Marketing: Page 51


  • A person holds up a shirt in front of a ring light for a livestream event.
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    Courtesy of Poshmark
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    Poshmark releases livestream shopping feature

    Posh Shows allows users to livestream on the social resale marketplace for the first time — even as other platforms step away from the format.

    By Tatiana Walk-Morris • April 6, 2023
  • Digital rendering of a virtual store
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    Courtesy of Obsess
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    Obsess launches self-service virtual store builder for brands

    Ava by Obsess, a new offering from the tech company, allows businesses to create and manage their own virtual experiences.

    By April 6, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Gainful's products including protein powder and flavor boosters
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    Courtesy of Gainful
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    Personalized nutrition brand Gainful launches at Target

    The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.

    By Howard Ruben • April 5, 2023
  • Toys R Us Studios launches Geoffrey's World Tour YouTube series.
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    Courtesy of Toys R Us
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    Toys R Us creates YouTube series featuring Geoffrey the Giraffe

    The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.

    By Tatiana Walk-Morris • April 4, 2023
  • Group of four women wearing bridesmaid dresses.
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    Courtesy of David's Bridal
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    David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100

    With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.

    By Tatiana Walk-Morris • April 4, 2023
  • Yitty launches gender-affirming collection
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    Courtesy of Yitty
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    Lizzo’s Yitty launches gender-affirming shapewear

    The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.

    By Howard Ruben • April 3, 2023
  • metaverse fashion week
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    Natalie Schwartz/Retail Dive
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    Here’s what traditional and digital brands did for Metaverse Fashion Week

    Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.

    By Natalie Schwartz • April 3, 2023
  • Several colorful pairs of underwear next to a pool
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    Permission granted by Tommy John
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    After 15 years, Tommy John reflects on its omnichannel mindset

    The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.

    By Dani James • April 3, 2023
  • Two Apple iPhone 14 models
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    Courtesy of Apple
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    Column

    The Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos

    An initial version of a BNPL service was introduced by Apple, while Walmart+ members get first dibs on the cookie brand’s new Blackout Cake flavor.

    By Retail Dive Staff • March 31, 2023
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Under Armour names Steph Curry president of Curry Brand in expanded partnership

    As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.

    By March 31, 2023
  • Build-A-Bear Workshop store
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    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
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    Build-A-Bear hires new chief marketer

    Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history. 

    By Tatiana Walk-Morris • March 31, 2023
  • Mackenzie Hughes and Sepp Straka sign with Mizzen+Main
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    Courtesy of Mizzen+Main
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    Mizzen+Main signs 5 PGA players

    The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.

    By Howard Ruben • March 31, 2023
  • To the right of a banner reading "Sports Illustrated for JC Penney" is a person in a blue swimsuit at a beach. To the left are two people in swimsuits at a beach against a blue sky with fluffy white c
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    Courtesy of J.C. Penney
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    J.C. Penney, Sports Illustrated unveil swimwear collections

    The partnership builds on last year’s apparel collection from the two Authentic Brands Group-affiliated entities, as both seek to burnish their brands.

    By March 31, 2023
  • Blue-tinted lip balm, eyeshadow palette, and clay mask tube sit on a denim background
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    Courtesy of Elf
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    E.l.f. enters the fashion space with a beauty collection for American Eagle

    The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.

    By Lara Ewen • March 29, 2023
  • Walmart's discontinued Universe of Play on Roblox
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    Courtesy of Walmart
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    Walmart winds down Roblox play as metaverse lands in privacy crosshairs

    The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.

    By Peter Adams • March 28, 2023
  • A collection of Rhode skin care products
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    Courtesy of Rhode
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    Hailey Bieber’s skin care brand plans international expansion

    Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.

    By Howard Ruben • March 28, 2023
  • The exterior of a new Target store featuring the company's new design includes large glass panels and the company's red bullseye logo
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    Courtesy of Target
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    Target to close 4 small-format stores this spring

    The retailer said small-format locations remain a key part of growth and will make up half of approximately 20 new stores opening in 2023.

    By Nate Delesline III • March 27, 2023
  • Exterior of a Torrid store in Chicago
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    Daniel Boczarski via Getty Images
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    Torrid taps Belk veteran as chief commerical officer

    Mark Mizicko, who stepped into the role on Thursday, has over 25 years of retail experience from Hot Topic, Gymboree, Gap Inc. and the Limited Brands.

    By March 27, 2023
  • An AI-generated model wearing Levi's
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    Courtesy of Levi's
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    Levi’s to test AI-generated models

    The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.

    By March 24, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

    By Chris Kelly • March 24, 2023
  • Three people in bathing suits that are brightly colored stand in a pool of water.
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    Courtesy of Eloquii
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    Column

    The Weekly Closeout: Eloquii partners with Gabi Fresh and ‘Bad Spaniels’ goes to the Supreme Court

    The plus-size brand has a new, exclusive swimwear collection. Meanwhile, Jack Daniel’s says the parody dog toy’s bark is, in fact, as bad as its bite.

    By Retail Dive Staff • March 24, 2023
  • Golde's Calm product
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    Courtesy of Golde
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    Wellness brand Golde enters Ulta

    The brand initially launched three of its products within The Wellness Shop, an initiative the beauty retailer introduced in 2021.

    By Howard Ruben • March 24, 2023
  • Inside of the Studio by Sally store with a person in a salon chair and shelves full of products.
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    Courtesy of Sally Beauty
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    Sally Beauty introduces DIY salon concept store

    Five additional Studio By Sally locations will open in 2023, with an eye to launch 100 throughout the U.S. over the next three to four years.

    By March 24, 2023
  • Picture of an At Home storefront.
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    Permission granted by At Home Group
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    At Home cuts prices as supply chain costs ease

    The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.

    By Tatiana Walk-Morris • March 23, 2023
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    Chris J Ratcliffe / Stringer via Getty Images
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    Gap pumps brakes on retail media unit

    The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

    By Peter Adams • March 23, 2023