Marketing: Page 50
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Mercari taps ChatGPT for search, recommendation functions
Merchat AI, the company’s new chatbot, will use the artificial intelligence software to provide personalized product recommendations.
By Tatiana Walk-Morris • April 20, 2023 -
J.C. Penney’s head of e-commerce pivots to chief customer officer
Katie Mullen, who arrived at the struggling department store over a year ago, previously led digital efforts at upscale retailer Neiman Marcus.
By Daphne Howland • April 20, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Ikea invests $2.2B to fuel US growth
The investment, which is the retailer’s largest in the past four decades, will be used to open locations and strengthen its fulfillment network.
By Caroline Jansen • April 20, 2023 -
Barnes & Noble debuts tiered loyalty program, plans 30 new stores
The retailer is in expansion mode once more, touting “continued strong growth for the first time in over a decade.”
By Tatiana Walk-Morris • April 20, 2023 -
Revolution Beauty launches at Walmart
The skincare and cosmetic brand debuted an exclusive $5-and-under collection at the mass merchant dubbed Relove by Revolution.
By Howard Ruben • April 19, 2023 -
Barbie adds Gap to portfolio of design collabs
The apparel brand’s partnership with Mattel’s iconic doll, as hype swirls around her upcoming movie, is likely to go better than Yeezy Gap.
By Daphne Howland • April 19, 2023 -
Retrieved from American Eagle on April 14, 2023
American Eagle brings secondhand clothing shop to Snapchat
The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.
By Jessica Deyo • April 19, 2023 -
Men’s Wearhouse introduces digital concierge service for grooms
Wedding Wingman gives couples guidance with selecting their ideal wedding attire, and was developed in response to customer feedback.
By Tatiana Walk-Morris • April 18, 2023 -
Gucci, Vans team up for Roblox scavenger hunt
The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.
By Sara Karlovitch • April 17, 2023 -
Sponsored by CommerceHub
How to tell the story of your brand with a curated product assortment tailored to customers
By creating a strong emotional connection with customers and offering a personalized product assortment, retailers can increase customer loyalty.
April 17, 2023 -
Sponsored by Pacvue
The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy
How EU brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach.
April 17, 2023 -
Column
The Weekly Closeout: Lacoste partners with Netflix and is David’s Bridal considering bankruptcy?
The fashion brand is releasing a collection based on “Bridgerton” and other shows, while the wedding retailer could be looking at a Chapter 22.
By Retail Dive Staff • April 14, 2023 -
Wrangler parent rolls out system to reduce climate impact
Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being.
By Natalie Schwartz • April 13, 2023 -
Will National Shopping Outlet Day bring in shoppers amid continued inflation?
Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation
By Tatiana Walk-Morris • April 13, 2023 -
Retrieved from Keds on April 12, 2023
Keds kicks off brand refresh animated by inclusivity, playfulness
A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.
By Peter Adams • April 13, 2023 -
Qurate launches livestream shopping app Sune
The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.
By Tatiana Walk-Morris • April 13, 2023 -
Madison Reed launches new tiered loyalty program
The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.
By Dani James • April 12, 2023 -
Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores
The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.
By Daphne Howland • April 12, 2023 -
The Home Depot names vice president of its retail media network
Melanie Babcok takes on the role as many retailers delve into advertising as an additional revenue stream.
By Tatiana Walk-Morris • April 12, 2023 -
Care/of launches at Sam’s Club
The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.
By Howard Ruben • April 10, 2023 -
Puma assembles team of young activists to tailor sustainability initiatives
The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.
By Sara Karlovitch • April 10, 2023 -
Sponsored by Mood Media
How one retailer is making real customer connections
Creating memorable experiences that capture the attention of your shoppers requires a combination of media solutions that stimulates all of the human senses.
April 10, 2023 -
Nike’s longtime chief communications officer to retire in June
Nigel Powell has steered the company through thorny political issues, including the company’s decision to stand by football star Colin Kaepernick.
By Natalie Schwartz • April 7, 2023 -
Column
The Weekly Closeout: Steph Curry earns $75M stock award with Under Armour
Meanwhile, Revlon is set to exit bankruptcy as a private company and Walmart added a perk for pickleball players.
By Retail Dive Staff • April 7, 2023 -
Vans blurs lines of self-expression in new global ad campaign
Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.
By Peter Adams • April 7, 2023