Marketing: Page 50


  • Screen of a chatbot conversation happening where dresses are recommended.
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    Courtesy of Mercari
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    Mercari taps ChatGPT for search, recommendation functions

    Merchat AI, the company’s new chatbot, will use the artificial intelligence software to provide personalized product recommendations.

    By Tatiana Walk-Morris • April 20, 2023
  • A dark-haired person wearing black-rimmed glasses, black clothes and black-and-white wrist cuffs smiles slightly against a white background.
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    Courtesy of J.C. Penney
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    J.C. Penney’s head of e-commerce pivots to chief customer officer

    Katie Mullen, who arrived at the struggling department store over a year ago, previously led digital efforts at upscale retailer Neiman Marcus.

    By April 20, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Ikea invests $2.2B to fuel US growth

    The investment, which is the retailer’s largest in the past four decades, will be used to open locations and strengthen its fulfillment network.

    By April 20, 2023
  • A Barnes & Noble storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Barnes & Noble debuts tiered loyalty program, plans 30 new stores

    The retailer is in expansion mode once more, touting “continued strong growth for the first time in over a decade.”

    By Tatiana Walk-Morris • April 20, 2023
  • Revolution Beauty cosmetic products
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    Courtesy of Revolution Beauty
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    Revolution Beauty launches at Walmart

    The skincare and cosmetic brand debuted an exclusive $5-and-under collection at the mass merchant dubbed Relove by Revolution.

    By Howard Ruben • April 19, 2023
  • Branches with small buds jutting from the right point toward a blue Gap sign with white lettering, mounted on a beige stone building.
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    Daphne Howland/Retail Dive
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    Barbie adds Gap to portfolio of design collabs

    The apparel brand’s partnership with Mattel’s iconic doll, as hype swirls around her upcoming movie, is likely to go better than Yeezy Gap.

    By April 19, 2023
  • American Eagle's RE/AE virtual clothing store within Snapchat
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    Retrieved from American Eagle on April 14, 2023
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    American Eagle brings secondhand clothing shop to Snapchat

    The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

    By Jessica Deyo • April 19, 2023
  • A customer walks out of a store carrying a suit slung over the shoulder.
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    Daphne Howland/Retail Dive
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    Men’s Wearhouse introduces digital concierge service for grooms

    Wedding Wingman gives couples guidance with selecting their ideal wedding attire, and was developed in response to customer feedback. 

    By Tatiana Walk-Morris • April 18, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By Sara Karlovitch • April 17, 2023
  • City portrait of young female wearing blue blank hoodie and blue jeans
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    Adobe Stock/San4ezz007

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    Sponsored by CommerceHub

    How to tell the story of your brand with a curated product assortment tailored to customers

    By creating a strong emotional connection with customers and offering a personalized product assortment, retailers can increase customer loyalty.

    April 17, 2023
  • Smiling women browsing laptop
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    Jenny Ueberberg/Unsplash.com

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    Sponsored by Pacvue

    The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy

    How EU brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach.

    April 17, 2023
  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Column

    The Weekly Closeout: Lacoste partners with Netflix and is David’s Bridal considering bankruptcy?

    The fashion brand is releasing a collection based on “Bridgerton” and other shows, while the wedding retailer could be looking at a Chapter 22.

    By Retail Dive Staff • April 14, 2023
  • Wrangler parent rolls out system to reduce climate impact

    Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being. 

    By Natalie Schwartz • April 13, 2023
  • Will National Shopping Outlet Day bring in shoppers amid continued inflation?

    Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation

    By Tatiana Walk-Morris • April 13, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.

    By Peter Adams • April 13, 2023
  • Graphic of mobile phones with livestream shopping experiences on screen.
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    Courtesy of Qurate Retail Group
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    Qurate launches livestream shopping app Sune

    The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.

    By Tatiana Walk-Morris • April 13, 2023
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed launches new tiered loyalty program

    The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.

    By Dani James • April 12, 2023
  • A store with a banner that says "Walmart" with a sunshine logo and "Neighborhood Market" in white letters against a green background.
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    Courtesy of Walmart
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    Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores

    The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.

    By April 12, 2023
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    The Home Depot names vice president of its retail media network

    Melanie Babcok takes on the role as many retailers delve into advertising as an additional revenue stream. 

    By Tatiana Walk-Morris • April 12, 2023
  • Care/of's Sam's Club offering
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    Courtesy of Care/of
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    Care/of launches at Sam’s Club

    The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.

    By Howard Ruben • April 10, 2023
  • A group of young people stand in front of multicolored range of fabric.
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    Courtesy of Puma
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    Puma assembles team of young activists to tailor sustainability initiatives

    The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

    By Sara Karlovitch • April 10, 2023
  • Image of a retail store with various items
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    Thierry Serier

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    Sponsored by Mood Media

    How one retailer is making real customer connections

    Creating memorable experiences that capture the attention of your shoppers requires a combination of media solutions that stimulates all of the human senses.

    April 10, 2023
  • Colin Kaepernick Nike ad
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    Justin Sullivan via Getty Images
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    Nike’s longtime chief communications officer to retire in June

    Nigel Powell has steered the company through thorny political issues, including the company’s decision to stand by football star Colin Kaepernick.

    By Natalie Schwartz • April 7, 2023
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Column

    The Weekly Closeout: Steph Curry earns $75M stock award with Under Armour

    Meanwhile, Revlon is set to exit bankruptcy as a private company and Walmart added a perk for pickleball players.

    By Retail Dive Staff • April 7, 2023
  • A blurry photo of Felipe Nunes against an orange background for Vans' new ad campaign.
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    Permission granted by Vans
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    Vans blurs lines of self-expression in new global ad campaign

    Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

    By Peter Adams • April 7, 2023