Marketing: Page 49


  • A light wood kiosk with a computer screen saying Digital Design Studio
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    Permission granted by Wayfair
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    Wayfair debuts in-store digital design tech

    The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.

    By Dani James • May 3, 2023
  • Custom Mural by Lisette Correa on the Exterior of The Athlete's Foot Atlantic Station Location in Atlanta, GA.
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    Courtesy of The Athlete's Foot
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    The Athlete’s Foot opens local store concept in Atlanta

    The company is doubling down on customer engagement while expanding its hyper-local products.

    By Tatiana Walk-Morris • May 3, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora introduces $25 online purchase minimum for birthday gift perk

    The change will go into effect on June 1 and comes shortly after the retailer said it would limit how many birthday gifts could be shipped to one address.

    By May 2, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, ThredUp partner on ‘Closet Clean Out’ resale program

    The effort allows customers to resell gently worn items for shopping credit at The Container Store. 

    By Tatiana Walk-Morris • May 2, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • May 1, 2023
  • Kodiak Robotics' autonomous truck is shown in front of an Ikea store.
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    Permission granted by Kodiak Robotics
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    Ikea banks on new store formats to sustain success

    The home and furniture retailer says eight in 10 people start their buying journey through e-commerce.

    By Nate Delesline III • May 1, 2023
  • The dedicated Skims shop inside Saks Fifth Avenue
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    Courtesy of Saks Fifth Avenue
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    Skims opens shop inside Saks Fifth Avenue’s New York flagship

    The Kim Kardashian-founded intimates brand plans to open inside other Saks locations in Boston, Houston and Bal Harbour, Florida, throughout the quarter.

    By Howard Ruben • May 1, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By Chris Kelly • May 1, 2023
  • The interior of Arc'teryx's Oakbrook Center store
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    Courtesy of Arc'teryx
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    Arc’teryx opens third Chicago-area store

    The store, located in Oakbrook Center, marks the outdoor retailer’s 28th location in the U.S. and features its first ReBIRD service center in the city.

    By Howard Ruben • April 28, 2023
  • A designer watch, ring, necklace and bracelet.
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    Courtesy of Ebay
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    EBay introduces ‘Certified by Brand’ luxury resale program

    The marketplace allows brands to scale their secondary market efforts, while shoppers gain access to more authenticated watches, handbags and jewelry.

    By Tatiana Walk-Morris • April 28, 2023
  • Amazon's new fitness wearable Halo debuts
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon winds down Halo, Academy Sports + Outdoors names CEO

    The e-commerce giant will no longer support the devices, while the sporting goods retailer has promoted its chief merchandising officer to the top spot.

    By Retail Dive Staff • April 28, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, Big Lots to accept Bed Bath & Beyond coupons

    The retailers are using their former competitor’s coupons as a temporary marketing strategy of their own.

    By Tatiana Walk-Morris & Kaarin Vembar • April 27, 2023
  • Hatch's collaboration with FP Movement
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    Permission granted by Hatch
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    Maternity brand Hatch collaborates with Free People’s FP Movement

    The collection features design elements catered to mothers, such as high-side slits for growing stomachs and necklines meant for breastfeeding.

    By Dani James • April 26, 2023
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    Ikea launches small business loyalty program

    The Business Network loyalty program is one of several growth initiatives the furniture and home decor retailer announced this month.

    By Nate Delesline III • April 26, 2023
  • Azazie's collection of bags and footwear
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    Courtesy of Azazie
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    Azazie expands into bags, footwear

    Customer feedback drove the DTC bridal brand's decision to move into different categories, Chief Marketing Officer Ranu Coleman told Retail Dive.

    By Howard Ruben • April 26, 2023
  • Person holds a mobile phone with Lowe's on the screen next to a ladder.
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    Courtesy of Lowe's
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    Lowe’s debuts digital tools for pro customers

    Shoppers can get online quotes, re-order frequently purchased products and track orders as the retailer deepens its offerings to pros. 

    By Tatiana Walk-Morris • April 26, 2023
  • A teaser image for Metaverse Beauty Week's main plaza in Decentraland
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    Permission granted by Cult
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    Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

    Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

    By Jessica Deyo • April 26, 2023
  • The interior of Poketo's Santa Monica store
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    Courtesy of Poketo
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    How Pattern Brands is using acquisitions to accelerate its brick-and-mortar plans

    The company’s Poketo brand, which it acquired last year, recently opened a store in Santa Monica, California.

    By April 26, 2023
  • The exterior of a Walmart store at night
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    Courtesy of Walmart
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    Walmart+ offering 20K free memberships for Mother’s Day promotion

    The retailer also cut the price of its membership in half ahead of the holiday season to entice more shoppers to join.

    By Nate Delesline III • April 25, 2023
  • External shot of a Men's Wearhouse store.
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    Courtesy of Men's Wearhouse
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    Men’s Wearhouse adds Snap AR lenses for virtual try-ons

    The fit technology embedded in the mirror will be introduced at select locations and comes ahead of the prom season.

    By Tatiana Walk-Morris • April 24, 2023
  • The interior of Beyond Yoga's Century City store.
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    Courtesy of Beyond Yoga
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    Beyond Yoga continues retail expansion with 2 Los Angeles stores

    The activewear brand, which Levi’s acquired in 2021, is leaning on physical retail to help it become a $1 billion company.

    By Howard Ruben • April 24, 2023
  • Several rows of digital Hot Wheels trading cards.
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    Courtesy of Mattel
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    Mattel to launch peer-to-peer marketplace for digital collectibles

    The update to the Mattel Creations Virtual Collectibles Platform will allow owners to display, trade and sell their assets.

    By Tatiana Walk-Morris • April 21, 2023
  • Mr. T standing in front of a car looking cooler than everybody.
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    Courtesy of Skechers
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    Column

    The Weekly Closeout: Nike releases first virtual collection and Skechers partners with Mr. T

    The athletics retailer is unveiling its first digital collection since launching the .Swoosh platform, while the footwear brand is embracing the “t” in Skechers.

    By Retail Dive Staff • April 21, 2023
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Snap’s chief marketing officer is moving to Levi’s

    Kenny Mitchell, whose marketing resume also includes stints at McDonald’s and Gatorade, will report to CEO-designate Michelle Gass.

    By April 21, 2023
  • A person wearing a pair of pink FitFlop sandals
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    Courtesy of FitFlop
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    FitFlop opens first US store

    The U.K.-based footwear brand, which recently secured $30 million, has turned to New York City’s SoHo neighborhood for its first U.S. location.

    By Howard Ruben • April 21, 2023