Marketing: Page 48
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Bath & Body Works expands its product assortment for men
The retailer has grown its men’s category by nearly 50% in the past three years.
By Kaarin Moore • May 17, 2023 -
Parsons hosts digital Roblox-branded fashion showcase
Student designers will display and sell their virtual apparel creations in conjunction with a new course collaboration aimed at exploring metaverse trends.
By Lara Ewen • May 16, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Lululemon mourns the death of Phil Dickinson
Dickinson, who arrived at the retailer last year as global creative director, was “nothing short of brilliant,” Chief Product Officer Sun Choe wrote.
By Cara Salpini • May 16, 2023 -
Retrieved from Skims on January 22, 2020
Skims opens pop-up shop in NYC
The fourth retail activation from the Kim Kardashian-founded brand is located at Rockefeller Center and focused on summer apparel and swimwear.
By Dani James • May 16, 2023 -
Nike faces lawsuit over greenwashing claims
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
By Daphne Howland • May 15, 2023 -
Fabletics opens first on-campus store at the University of Southern California
The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.
By Howard Ruben • May 15, 2023 -
Bath & Body Works names Target vet as chief customer officer
In the newly created role, Cooper will focus on growing the retailer’s customer base as the company moves further off-mall.
By Tatiana Walk-Morris • May 15, 2023 -
Purple homes in on premium market with 2 new collections
The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.
By Caroline Jansen • May 15, 2023 -
Column
The Weekly Closeout: Shein aims to repurpose excess inventory and Nike adds board member
The fast-fashion giant wants to use other retailers’ scraps for new clothing. Meanwhile, former Kimberly-Clark executive Maria Henry joined the athletic retailer’s board.
By Retail Dive Staff • May 12, 2023 -
Mindy Kaling launches collection with Andie Swim
The swimwear collection features 33 SKUs in sizes XXS to XXXL and is available for purchase on the DTC brand’s website.
By Howard Ruben • May 12, 2023 -
Google starts testing generative AI in search, ads included
Ad placements will come with a “sponsored” label similar to conventional search as the AI race kicks into high gear.
By Peter Adams • May 11, 2023 -
Parachute’s founder says stores are ‘integral’ to long-term success
The home brand just opened its 26th store nationwide in New York City, which comes in at 3,400 square feet.
By Dani James • May 11, 2023 -
Best Buy adds tiers to membership program
The consumer electronics retailer’s new offering debuts next month and includes benefits like deals and free shipping at a variety of levels.
By Nate Delesline III • May 11, 2023 -
Adidas plans to sell some of its Yeezy inventory and donate the money
CEO Bjørn Gulden said Thursday that burning the $1.3 billion worth of products was not the solution.
By Cara Salpini • May 11, 2023 -
Etsy introduces wedding registry service
Couples can pick out handmade or personalized products on the platform, as once popular retailers for the service disappear.
By Tatiana Walk-Morris • May 11, 2023 -
Footwear brand Freedom Moses opens NYC pop-up
The 550-square-foot store located in New York’s West Village features over 1,300 pairs of slides and will remain open through September.
By Howard Ruben • May 10, 2023 -
Amazon pursues in-game shopping with Amazon Anywhere
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
By Tatiana Walk-Morris • May 10, 2023 -
Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend
The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.
By Dani James • May 9, 2023 -
Victoria’s Secret debuts film ahead of ‘completely reimagined’ fall fashion show
The intimates retailer ended its annual event four years ago amid mounting criticism and has struggled to pivot from its previous marketing approach.
By Daphne Howland • May 9, 2023 -
Under Armour CEO: ‘Growth is, without a question, our highest priority’
New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.
By Cara Salpini • May 9, 2023 -
Sephora taps PepsiCo exec as chief marketing officer
Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.
By Daphne Howland • May 5, 2023 -
Walmart to sell Destination Maternity clothing online, in stores
The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.
By Tatiana Walk-Morris • May 5, 2023 -
Column
The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy
Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders.
By Retail Dive Staff • May 5, 2023 -
Foot Locker to sell HeyDude footwear
Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion.
By Tatiana Walk-Morris • May 4, 2023 -
Retrieved from Athletic Brewing Company.
Athletic Brewing heads to the skies through JetBlue partnership
The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.
By Howard Ruben • May 3, 2023