Marketing: Page 48


  • Lineup of men's Bath & Body Works products.
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    Courtesy of Bath & Body Works
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    Bath & Body Works expands its product assortment for men

    The retailer has grown its men’s category by nearly 50% in the past three years. 

    By May 17, 2023
  • Seven armor-like  digital outfits designed for avatars to wear against a grey background.
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    Courtesy of Parsons x Roblox
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    Parsons hosts digital Roblox-branded fashion showcase

    Student designers will display and sell their virtual apparel creations in conjunction with a new course collaboration aimed at exploring metaverse trends.

    By Lara Ewen • May 16, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon mourns the death of Phil Dickinson

    Dickinson, who arrived at the retailer last year as global creative director, was “nothing short of brilliant,” Chief Product Officer Sun Choe wrote.

    By May 16, 2023
  • Skims, Kim Kardashian West
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    Retrieved from Skims on January 22, 2020
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    Skims opens pop-up shop in NYC

    The fourth retail activation from the Kim Kardashian-founded brand is located at Rockefeller Center and focused on summer apparel and swimwear. 

    By Dani James • May 16, 2023
  • "Do the right thing" sculpture at the Nike headquarters in 2018
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    Natalie Behring via Getty Images
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    Nike faces lawsuit over greenwashing claims

    A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.

    By May 15, 2023
  • The exterior of Fabletics' store at the University of Southern California
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    Permission granted by Kyle Espeleta, on behalf of Fabletics
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    Fabletics opens first on-campus store at the University of Southern California

    The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.

    By Howard Ruben • May 15, 2023
  • Interior store shot of Bath & Body Works with counters full of products.
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    Courtesy of L Brands
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    Bath & Body Works names Target vet as chief customer officer

    In the newly created role, Cooper will focus on growing the retailer’s customer base as the company moves further off-mall. 

    By Tatiana Walk-Morris • May 15, 2023
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple homes in on premium market with 2 new collections

    The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.

    By May 15, 2023
  • Nike headquarters
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    Courtesy of Nike
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    Column

    The Weekly Closeout: Shein aims to repurpose excess inventory and Nike adds board member

    The fast-fashion giant wants to use other retailers’ scraps for new clothing. Meanwhile, former Kimberly-Clark executive Maria Henry joined the athletic retailer’s board.

    By Retail Dive Staff • May 12, 2023
  • Mindy Kaling on a float in a swimming pool wearing her Andie Swim collection.
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    Courtesy of Andie Swim
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    Mindy Kaling launches collection with Andie Swim

    The swimwear collection features 33 SKUs in sizes XXS to XXXL and is available for purchase on the DTC brand’s website.

    By Howard Ruben • May 12, 2023
  • The Google corporate logo hangs outside the Google Germany offices on August 31, 2021 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    Google starts testing generative AI in search, ads included

    Ad placements will come with a “sponsored” label similar to conventional search as the AI race kicks into high gear.

    By Peter Adams • May 11, 2023
  • A store with bathrobes and towels displayed among green tile and wooden tables
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    Permission granted by Parachute
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    Parachute’s founder says stores are ‘integral’ to long-term success

    The home brand just opened its 26th store nationwide in New York City, which comes in at 3,400 square feet.

    By Dani James • May 11, 2023
  • A person sits at a table with a laptop computer and Best Buy product box.
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    Courtesy of Best Buy
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    Best Buy adds tiers to membership program

    The consumer electronics retailer’s new offering debuts next month and includes benefits like deals and free shipping at a variety of levels.

    By Nate Delesline III • May 11, 2023
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Adidas plans to sell some of its Yeezy inventory and donate the money

    CEO Bjørn Gulden said Thursday that burning the $1.3 billion worth of products was not the solution.

    By May 11, 2023
  • Bride
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    "A Bride" by Terry Ku is licensed under CC BY-SA 2.0
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    Etsy introduces wedding registry service

    Couples can pick out handmade or personalized products on the platform, as once popular retailers for the service disappear. 

    By Tatiana Walk-Morris • May 11, 2023
  • The interior of Freedom Moses' New York City pop-up store
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    Permission granted by Freedom Moses
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    Footwear brand Freedom Moses opens NYC pop-up

    The 550-square-foot store located in New York’s West Village features over 1,300 pairs of slides and will remain open through September.

    By Howard Ruben • May 10, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
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    Courtesy of Amazon
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    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • A white car is parked in front of a store, in a space toward the left.
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    Daphne Howland/Retail Dive
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    Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend

    The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

    By Dani James • May 9, 2023
  • A display window below a blank banner that reads "Victoria's Secret" and contains three photos: A closeup portrait of a person's face, a perfume bottle, and a zoomed out portrait of the person.
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    Daphne Howland/Retail Dive
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    Victoria’s Secret debuts film ahead of ‘completely reimagined’ fall fashion show

    The intimates retailer ended its annual event four years ago amid mounting criticism and has struggled to pivot from its previous marketing approach.

    By May 9, 2023
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour CEO: ‘Growth is, without a question, our highest priority’

    New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.

    By May 9, 2023
  • A smiling person with long brown hair, wears a bright blue jacket.
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    Courtesy of Sephora
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    Sephora taps PepsiCo exec as chief marketing officer

    Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.

    By May 5, 2023
  • A pregnant woman wears three different outfits of maternity clothes.
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    Courtesy of Destination Maternity
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    Walmart to sell Destination Maternity clothing online, in stores

    The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.

    By Tatiana Walk-Morris • May 5, 2023
  • New Wilson location in Santa Monica
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    Courtesy of Wilson
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    Column

    The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy

    Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders. 

    By Retail Dive Staff • May 5, 2023
  • Person wearing HeyDude shoes stands on the grass.
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    Courtesy of HeyDude X Foot Locker
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    Foot Locker to sell HeyDude footwear

    Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion. 

    By Tatiana Walk-Morris • May 4, 2023
  • Athletic Brewing nonalcoholic beers
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    Retrieved from Athletic Brewing Company.
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    Athletic Brewing heads to the skies through JetBlue partnership

    The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.

    By Howard Ruben • May 3, 2023