Marketing: Page 47
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Perfect Corp. debuts tool for finger, wrist measurements
More brands and retailers have released tools to let shoppers visualize nail polish colors, shoes, clothing and other items.
By Tatiana Walk-Morris • May 30, 2023 -
Costco holds back on membership fee hike
As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.
By Grace Noto • May 30, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Column
The Weekly Closeout: Dollar Tree margins pressured by inflation, Tuesday Morning IP up for sale
The dollar chain is seeing a pullback on discretionary purchases, while Hilco Streambank seeks a buyer for the discount home retailer’s assets.
By Retail Dive Staff • May 26, 2023 -
Mielle signs LSU basketball star Angel Reese as ambassador
The NCAA athlete’s name, image and likeness deal with the brand will include marketing, social media, events and a limited-edition product bundle.
By Howard Ruben • May 26, 2023 -
Studs opens piercing studio in DC’s Georgetown neighborhood
The direct-to-consumer piercing and jewelry brand now has 19 locations focused on providing a modern, personalized experience.
By Dani James • May 25, 2023 -
Laneige joins virtual store trend to showcase new collection
Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.
By Xanayra Marin-Lopez • May 25, 2023 -
Target faces new backlash after pulling Pride merchandise in some stores
The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.
By Daphne Howland • May 25, 2023 -
In massive executive shuffle, Nike names new Jordan president
Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.
By Cara Salpini • May 25, 2023 -
Canada Goose to open 3 new US stores
The luxury apparel brand is focused on expanding its DTC presence, with plans to open 16 new locations across Japan, China and the U.S. in fiscal year 2024.
By Dani James • May 25, 2023 -
Peloton repositions itself as ‘more than a bike company’
The new campaign showcases users of all ages and fitness levels using the brand’s various offerings beyond its in-home bike hardware.
By Dani James • May 24, 2023 -
Dick’s plans 9 House of Sport stores in 2023 as sales rise 5.3%
Unlike Foot Locker, the sporting goods retailer said its consumer is holding up well as it reaffirmed its full-year outlook.
By Cara Salpini • May 24, 2023 -
71% of CMOs lack the budget needed to execute marketing strategy in 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
By Jessica Deyo • May 24, 2023 -
Bath & Body Works to add laundry care to product assortment
The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.
By Nate Delesline III • May 22, 2023 -
Adidas to resume selling Yeezy products at the end of May
It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.
By Cara Salpini • May 22, 2023 -
Serena Williams’ Will Perform brand launches at Walmart
The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.
By Howard Ruben • May 22, 2023 -
Belk opens 10 more outlet locations in May
The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.
By Tatiana Walk-Morris • May 22, 2023 -
Sponsored by Square
How experiential marketing can increase loyalty
Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.
May 22, 2023 -
Nuuly partners with plus-size brand Eloquii
The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.
By Lara Ewen • May 19, 2023 -
Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners
The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.
By Howard Ruben • May 19, 2023 -
Column
The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco
The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city.
By Retail Dive Staff • May 19, 2023 -
Parade launches its first activewear collection
The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.
By Caroline Jansen • May 18, 2023 -
Meta bets its advertising scale can differentiate new generative AI tools
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
By Peter Adams • May 18, 2023 -
Pacsun’s resale platform opens second store-within-a-store concept
PS Reserve also debuted a collection of headwear as it opened a space inside one of the retailer's California stores.
By Xanayra Marin-Lopez • May 18, 2023 -
Elizabeth Arden opens virtual store
In its first virtual store, users can take quizzes to find their ideal skincare products and browse the company’s other offerings.
By Tatiana Walk-Morris • May 17, 2023 -
Jennifer Aniston’s hair care brand launches at Ulta Beauty
The partnership marks LolaVie’s first foray into brick-and-mortar retail since launching in 2021.
By Howard Ruben • May 17, 2023