Marketing: Page 47


  • Images of hands and wrists with jewelry displayed on phones.
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    Courtesy of Perfect Corp.
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    Perfect Corp. debuts tool for finger, wrist measurements

    More brands and retailers have released tools to let shoppers visualize nail polish colors, shoes, clothing and other items.

    By Tatiana Walk-Morris • May 30, 2023
  • Costco logo
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    Eric Thayer via Getty Images
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    Costco holds back on membership fee hike

    As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.

    By Grace Noto • May 30, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Dollar Tree storefront.
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    The image by Mike Mozart is licensed under CC BY 2.0
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    Column

    The Weekly Closeout: Dollar Tree margins pressured by inflation, Tuesday Morning IP up for sale

    The dollar chain is seeing a pullback on discretionary purchases, while Hilco Streambank seeks a buyer for the discount home retailer’s assets.

    By Retail Dive Staff • May 26, 2023
  • Mielle founder and CEO Monique Rodriguez with LSU basketball player Angel Reese.
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    Courtesy of Mielle Organics
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    Mielle signs LSU basketball star Angel Reese as ambassador

    The NCAA athlete’s name, image and likeness deal with the brand will include marketing, social media, events and a limited-edition product bundle.

    By Howard Ruben • May 26, 2023
  • A black and red brick storefront by Studs
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    Permission granted by Studs
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    Studs opens piercing studio in DC’s Georgetown neighborhood

    The direct-to-consumer piercing and jewelry brand now has 19 locations focused on providing a modern, personalized experience. 

    By Dani James • May 25, 2023
  • Laneige-Virtual-Store-Homepage
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    Courtesy of Laneige
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    Laneige joins virtual store trend to showcase new collection

    Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.

    By May 25, 2023
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target faces new backlash after pulling Pride merchandise in some stores

    The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.

    By May 25, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.

    By May 25, 2023
  • Two models with light colored hats and dark hair pose
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    Courtesy of Agata Serge for Canada Goose
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    Canada Goose to open 3 new US stores

    The luxury apparel brand is focused on expanding its DTC presence, with plans to open 16 new locations across Japan, China and the U.S. in fiscal year 2024.

    By Dani James • May 25, 2023
  • Person in athletic gray shorts and tights holds a dumbell weight while looking at TV
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    Courtesy of Peloton
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    Peloton repositions itself as ‘more than a bike company’

    The new campaign showcases users of all ages and fitness levels using the brand’s various offerings beyond its in-home bike hardware.

    By Dani James • May 24, 2023
  • External shot of a Dick's Sporting Goods store.
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    Daphne Howland/Retail Dive
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    Dick’s plans 9 House of Sport stores in 2023 as sales rise 5.3%

    Unlike Foot Locker, the sporting goods retailer said its consumer is holding up well as it reaffirmed its full-year outlook.

    By May 24, 2023
  • A group of executives meet
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    fizkes via Getty Images
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    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By Jessica Deyo • May 24, 2023
  • A Bath and Body Works storefront
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    Cara Salpini/Retail Dive
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    Bath & Body Works to add laundry care to product assortment

    The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.

    By Nate Delesline III • May 22, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas to resume selling Yeezy products at the end of May

    It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.

    By May 22, 2023
  • Serena Williams' Will Perform products in a line
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    Courtesy of Will Perform
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    Serena Williams’ Will Perform brand launches at Walmart

    The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.

    By Howard Ruben • May 22, 2023
  • Exterior shot of a Belk Outlet store.
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    Courtesy of Belk
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    Belk opens 10 more outlet locations in May

    The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.

    By Tatiana Walk-Morris • May 22, 2023
  • A customer uses a mobile device to make a transaction while a cashier looks on with a Square device in between them.
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    Permission granted by Square
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    Sponsored by Square

    How experiential marketing can increase loyalty

    Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.

    May 22, 2023
  • A woman in a lavender jumpsuit sits on one hip staring into the distance
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    Courtesy of Nuuly
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    Nuuly partners with plus-size brand Eloquii

    The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.

    By Lara Ewen • May 19, 2023
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners

    The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.

    By Howard Ruben • May 19, 2023
  • An artistic rendering of a Toys R Us that will open soon at Dallas Fort Worth Airport
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    Courtesy of WHP Global
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    Column

    The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco

    The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city. 

    By Retail Dive Staff • May 19, 2023
  • A person wearing leggings and a sports bra from Parade's new Moves collection.
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    Courtesy of Parade
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    Parade launches its first activewear collection

    The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.

    By May 18, 2023
  • Makeup ads from DTC brand Jones Road Beauty use Meta's AI Sandbox tool to automatically generate different backgrounds
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    Permission granted by Meta Platforms
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    Meta bets its advertising scale can differentiate new generative AI tools

    DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.

    By Peter Adams • May 18, 2023
  • Store display of Pacsun Reserve location
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    Courtesy of Pacsun
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    Pacsun’s resale platform opens second store-within-a-store concept

    PS Reserve also debuted a collection of headwear as it opened a space inside one of the retailer's California stores.

    By May 18, 2023
  • Virtual Elizabeth Arden store
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    Courtesy of Elizabeth Arden
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    Elizabeth Arden opens virtual store

    In its first virtual store, users can take quizzes to find their ideal skincare products and browse the company’s other offerings.

    By Tatiana Walk-Morris • May 17, 2023
  • Jennifer Aniston standing behind a collection of her LolaVie hair care products.
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    Courtesy of LolaVie
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    Jennifer Aniston’s hair care brand launches at Ulta Beauty

    The partnership marks LolaVie’s first foray into brick-and-mortar retail since launching in 2021.

    By Howard Ruben • May 17, 2023