Marketing: Page 46


  • A blue and white Skims pop-up shop in London featuring pink bikini imagery
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    Permission granted by Skims
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    Skims opens first European pop-up shop

    The Kim Kardashian-founded brand plans to open stand-alone stores across the region within three years.

    By Dani James • June 12, 2023
  • A J. Crew virtual store.
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    Courtesy of J. Crew
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    J. Crew opens virtual store

    The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

    By Tatiana Walk-Morris • June 12, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Group of people sitting and talking
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    Brooke Cagle, Unsplash

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    Sponsored by Justt

    How Starbucks builds customer relationships to improve bottom-line figures

    Building a brand that resonates with its customers on many levels rarely happens organically. Discover how Starbucks creates loyal customers through innovative customer relationship strategies.

    June 12, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    ICSC: 85% of Gen Z says social media impacts purchase decisions

    Though research suggests this generation is spending more, economic instability is taking its toll, the trade association found.

    By Tatiana Walk-Morris • June 9, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Column

    The Weekly Closeout: Yeezy sells despite controversy, Tamagotchi makes a comeback

    All 12 styles Adidas released sold out, Wedbush said. Meanwhile, the ’90s-era toy has a new metaverse play and a tie-up with TikTok star Charli D’Amelio.

    By Retail Dive Staff • June 9, 2023
  • A person with a bald head and eyeglasses wears a yellow and white plaid shirt.
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    Courtesy of Timberland
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    Timberland taps longtime Nike veteran as chief merchandising officer

    The brand said that the hire of Archie McEachern for the newly created role completes its global product reorganization.

    By June 9, 2023
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon to expand digital workout offering

    The company renewed its partnership with Xponential Fitness to release more on-demand and livestream fitness classes on the Lululemon Studio platform.

    By Tatiana Walk-Morris • June 8, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    Chief Marketing Officer Craig Brommers details why the retailer partnered with stars of the show and how it’s experimenting with Reels and Lemon8.

    By Jessica Deyo • June 8, 2023
  • A series of headshots of Nike and Jordan Brand athletes.
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    Courtesy of Dick's Sporting Goods
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    Nike, Dick’s release largest joint ad campaign to date

    The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

    By June 7, 2023
  • Food and drinkware from Tupperware's collection with Vera Bradley
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    Courtesy of Tupperware
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    Tupperware, Vera Bradley expand partnership with new collection

    The expanded collaboration follows warnings from the storage container brand that it may not be able to operate as a going concern.

    By Howard Ruben • June 7, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By Jessica Deyo • June 7, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret expands Amazon assortment to include apparel, lingerie

    The retailer opened its Amazon storefront last year with 120 beauty products in an effort to stoke sales within the category.

    By June 6, 2023
  • Three panels, one with a 3D model of pants and two renderings.
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    Courtesy of Hexa
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    Amazon gives sellers access to Hexa’s AR, 3D tech tools

    Through the partnership, sellers can create 3D images, 360 visualizations, virtual try-ons and augmented reality content for their product pages.

    By Tatiana Walk-Morris • June 6, 2023
  • The exterior of a Five Below store during the daytime with a blue sky
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    Courtesy of Five Below
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    Five Below sales up nearly 14% as it scoops up Tuesday Morning leases

    The retailer is also on track to convert 400 stores to its higher-priced Five Beyond format before the end of the year.

    By Nate Delesline III • June 5, 2023
  • A store display shows a person looking off to the side and tossing their hair, and the words "take pride."
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    Daphne Howland/Retail Dive
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    Deep Dive

    How Target went from loud and proud — to silent

    The mass retailer remained quiet after pulling Pride merchandise from some stores out of safety concerns. LGBTQ+ groups, human rights advocates and marketers say that sends the wrong message.

    By June 5, 2023
  • A mobile device is used as a table kiosk with flowers and a cup of toothpicks placed right next to it.
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    Permission granted by Square
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    Sponsored by Square

    4 innovative ways businesses are using kiosks

    Kiosks offer a low-cost way for both retail and restaurant operators to deliver an enhanced customer experience.

    June 5, 2023
  • Patagonia and Gap settle pullover fleece design lawsuit

    Patagonia had accused Gap of deliberately copying its apparel designs and logos, saying they confused customers.

    By Nate Delesline III • June 2, 2023
  • Headshot of Under Armour Founder Kevin Plank
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    The image by Dcavalli is licensed under CC BY-SA 3.0
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    The Weekly Closeout: Nike apparel returns to Macy’s, Under Armour founder sells $100M of shares

    After backing out of a wholesale partnership in 2021, Nike clothing will again be available at the department store. Meanwhile, Kevin Plank sold 16 million shares to BDT Capital Partners.

    By Retail Dive Staff • June 2, 2023
  • Patagonia sues Nordstrom, claiming counterfeit sales at Rack

    The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

    By June 1, 2023
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Why is Adore Me selling in Walmart?

    The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?

    By Dani James • June 1, 2023
  • Instacart
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    Retrieved from Instacart on March 02, 2021
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    Instacart begins nationwide rollout of ChatGPT search tool

    The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

    By Catherine Douglas Moran • May 31, 2023
  • The Google logo is displayed at Google headquarters
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    Justin Sullivan/Getty Images via Getty Images
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    Inside Google’s plans for improving paid search with generative AI

    More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

    By Peter Adams • May 31, 2023
  • Digital screens in a store.
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    Courtesy of Cooler Screens
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    Kroger brings digital smart screens to 500 locations

    The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings. 

    By Catherine Douglas Moran • May 30, 2023
  • Two people pose on a set of steps in smiley face outfits.
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    Courtesy of Aviator Nation
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    Aviator Nation opens first East Coast store

    Located in the Hamptons, the store is the brand’s 17th nationwide and comes after a test New York City pop-up shop in December.

    By Howard Ruben • May 30, 2023
  • The interior of a store with various displays and wood flooring. Lights are suspended from a black ceiling.
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    Courtesy of The Vitamin Shoppe
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    The Vitamin Shoppe interim CEO takes the job permanently

    Lee Wright joined owner Franchise Group as chief commercial officer last year, and before that held executive roles at Conn’s.

    By May 30, 2023