Marketing: Page 39


  • Grouping of pumpkins.
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    olcayduzgun via Getty Images
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    Halloween spending to reach $12.2B this year: NRF

    Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.

    By Nate Delesline III • Sept. 21, 2023
  • Adidas CEO Bjørn Gulden speaking in front of a white background with a Yeezy logo on it.
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    REUTERS/Heiko Becker

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    Adidas says its stance has not changed on Ye after CEO comments

    Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.”

    By Sept. 21, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Person walking their dog outside of Walmart's Pet Services center.
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    Courtesy of Walmart
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    Walmart leans into pet care with first Pet Services Center

    A Georgia store is piloting the concept, and the retailer aims to expand it over time. The center offers a variety of grooming and veterinary services.

    By Tatiana Walk-Morris • Sept. 21, 2023
  • Several people walk pass an Under Armour store.
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    Photo illustration: Industry Dive; Joe Raedle/Getty Images

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    Column

    SKU’d: Will 2023 be the year Under Armour realizes that women exist (and have money)?

    With a female CEO at the helm, the brand says it's prioritizing women. But its biggest design hire is famous for menswear.

    By Sept. 21, 2023
  • A bottle of Ritual's melatonin capsules.
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    Courtesy of Ritual
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    Expanding its assortment, Ritual launches melatonin capsule

    The product is now available on the DTC supplement brand’s website and will be offered on Amazon in early October.

    By Howard Ruben • Sept. 20, 2023
  • Amazon's tech at work at the Climate Pledge Arena in Seattle, Washington.
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    Courtesy of Amazon
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    Amazon adds RFID to cashierless tech to support apparel purchases

    The new capability enables cashierless shopping for softline goods like clothing, fan gear, hats and shoes.

    By Tatiana Walk-Morris • Sept. 20, 2023
  • Walmart Cummins CNG natural gas
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    Provided by Walmart. 

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    Walmart, Target follow Amazon with early start to holiday sales

    Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday.

    By Nate Delesline III • Sept. 19, 2023
  • chamberlain coffee
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    Courtesy of Chamberlain Coffee
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    How Chamberlain Coffee aims for broad appeal while catering to Gen Z

    The viral brand said qualities like sustainability are desired in beverages from consumers across generations.

    By Chris Casey • Sept. 19, 2023
  • An Amazon Prime delivery truck
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    Courtesy of Amazon
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    Amazon confirms dates for Prime Big Deal Days

    The retailer is positioning the October sale as a way for consumers to get deals earlier than the traditional start of the season on Black Friday.

    By Nate Delesline III • Sept. 18, 2023
  • Family Dollar store sign
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    Joe Raedle/Getty Images via Getty Images
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    Family Dollar to release refreshed mobile app

    The launch will happen in October as the first phase of an enterprise-wide digital transformation. 

    By Tatiana Walk-Morris • Sept. 18, 2023
  • Models in neutral clothing wearing and posing in Mejuri jewelry
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    Permission granted by Mejuri
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    Mejuri launches loyalty program as it plots store expansion

    The direct-to-consumer jewelry brand is offering perks for members, including free shipping on select days and exclusive product access. 

    By Dani James • Sept. 15, 2023
  • A collage of the 2023 MUSE Accelerator Cohort
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    Courtesy of Ulta Beauty
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    Ulta Beauty launches second year of accelerator program

    The beauty retailer’s MUSE Accelerator program connects brand owners with industry experts for 10 weeks to grow their businesses.

    By Sept. 15, 2023
  • Picture of a mouse pad and mouse on the left with a "generate listing content" box on the right.
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    Courtesy of Amazon
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    Amazon launches generative AI to help sellers write product descriptions

    The e-commerce giant and eBay are both using artificial intelligence to make it faster and easier for sellers to list products. 

    By Tatiana Walk-Morris • Sept. 15, 2023
  • Amazon's office at Lord & Taylor's former building in New York City
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon moves into former Lord & Taylor building, Belk celebrates 135 years

    The e-commerce giant took over the New York City space previously occupied by the department store, while Belk plans a party in honor of its first location.

    By Retail Dive Staff • Sept. 15, 2023
  • A drawing of a Kendra Scott store display.
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    Courtesy of Target
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    Target partners with Kendra Scott in time for the holidays

    The collaboration on a collection of affordable jewelry and accessories will hit stores with holiday shoppers in the mood for good deals.

    By Sept. 13, 2023
  • A person wearing HEYDUDE shoes steps up on the sidewalk.
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    HEYDUDE

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    Heydude to pay $1.95M to settle FTC charges

    In addition to failing to cancel orders and provide refunds, the Federal Trade Commission said the brand suppressed negative product reviews.

    By Dani James • Sept. 12, 2023
  • A woman, Rihanna, sits on a giant stylized soccer ball sculpture wearing all oversized black training outfit and Puma soccer shoes
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    Courtesy of Puma
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    Fenty x Puma returns with multi-year partnership

    The on-again, off-again collaboration is back with Rihanna as creative director for a new shoe with multiple future launches expected.

    By Lara Ewen • Sept. 12, 2023
  • Four avatars wearing Threadless apparel.
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    Courtesy of Spaceport
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    Threadless brings digital apparel designs to Roblox

    In a partnership with Spaceport, the e-commerce company is converting hundreds of real-life designs from its artists into apparel for Roblox avatars.

    By Tatiana Walk-Morris • Sept. 12, 2023
  • A person's legs wearing Asics shoes.
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    Courtesy of Asics
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    Asics launches a low-carbon sneaker

    The brand says it has the lowest carbon footprint sneaker on the market as part of a larger goal of net zero emissions by 2050. 

    By Tatiana Walk-Morris • Sept. 12, 2023
  • Khloe Kardashian wearing Fabletics clothing.
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    Courtesy of Fabletics
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    Fabletics, Khloé Kardashian collaborate on activewear

    The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.

    By Howard Ruben • Sept. 11, 2023
  • EBay corporate building in Berlin
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    Courtesy of EBay
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    EBay’s new AI tool generates product listings from photos

    The “magical listing” tool allows sellers to take or upload a photo in the eBay app and watch AI fill in product details.

    By Tatiana Walk-Morris • Sept. 11, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Could Peloton’s brand refresh mark the start of its comeback?

    Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app. 

    By Jessica Deyo • Sept. 11, 2023
  • A living room scene with two couches and overhead lighting.
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    Courtesy of Gap Inc.
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    Column

    The Weekly Closeout: RH wants to restore iconic Miami Beach property, Banana Republic sells furniture

    RH submitted a proposal to “reimagine and restore” One Ocean Drive, while the Gap Inc. brand launched BR Home. 

    By Retail Dive Staff • Sept. 8, 2023
  • Three children wearing Hanna Andersson clothes.
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    Courtesy of Hanna Andersson
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    Hanna Andersson launches loyalty program

    Hanna Rewards marks the 40-year-old brand's first foray into loyalty, giving customers perks such as exclusive sales and redeemable points each time they shop.

    By Howard Ruben • Sept. 8, 2023
  • This image depicts the podcast series image for NCR's Retail Dive series, "Elevated Retail CX"
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    Alyssa Sierra/Retail Dive
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    Sponsored by NCR Voyix

    [Podcast] Elevated Retail CX

    Elevated Retail CX is a three-part podcast series that explores how brick-and-mortar locations can raise the bar on customer experience.

    Updated June 3, 2024