Marketing: Page 38

  • An assortment of Carhartt apparel.
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip
    Column

    The Weekly Closeout: Lowe’s partners with Carhartt and JLo Beauty launches at Macy’s

    The workwear brand is coming to Lowe’s, while Jennifer Lopez’s skin care and beauty line is at the department store just in time for the holidays. 

    By Retail Dive Staff • Oct. 6, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
    Image attribution tooltip
    Courtesy of Olaplex
    Image attribution tooltip

    Why Olaplex created a faux product to address dupe culture on TikTok

    Chief Marketing Officer Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community.

    By Jessica Deyo • Oct. 6, 2023
  • Explore the Trendline➔
    Image attribution tooltip
    Pexels; Adrianna Calvo
    Image attribution tooltip
    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Puma NITRO NFRNO and NITRO Fastroid Sneakers, debuting at NYFW
    Image attribution tooltip
    Courtesy of Puma
    Image attribution tooltip

    Are NFT projects now over for retailers?

    Technical difficulties, fraud and low consumer interest cloud the market for non-fungible tokens. 

    By Tatiana Walk-Morris • Oct. 5, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Target launches immersive toy experience

    Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season. 

    By Tatiana Walk-Morris • Oct. 4, 2023
  • Three people wearing pieces from Destination XL and Untuckit's capsule collection.
    Image attribution tooltip
    Courtesy of Destination XL
    Image attribution tooltip

    Destination XL partners with Untuckit for capsule collection

    The collection, which comes in sizes 2XL regular fit to 4XXL extra tall fit, is available exclusively on DXL.com.

    By Howard Ruben • Oct. 4, 2023
  • A Roblox avatar in Maybelline's virtual space.
    Image attribution tooltip
    Courtesy of Maybelline
    Image attribution tooltip

    Maybelline New York debuts virtual beauty, music experience on Roblox

    Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products.

    By Tatiana Walk-Morris • Oct. 3, 2023
  • A white store with a Macy's banner and red store, with a "Now Open" sign on the windows.
    Image attribution tooltip
    Courtesy of Macy's
    Image attribution tooltip

    Macy’s sets out to triple its off-mall fleet in less than 2 years

    As its smaller format shows promising results, the department store is shifting gears. Closing more mall-based anchors may be inevitable.

    By • Oct. 3, 2023
  • A blurry figure walking into a store.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip
    Deep Dive

    Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.

    The e-commerce giant and others skeptical of the commission’s antitrust claims say the FTC has an uphill court battle, in part because Amazon’s behavior is just old-fashioned retail.

    By • Oct. 3, 2023
  • Various cosmetics, in a variety of shades
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Fenty Beauty is coming to Ulta at Target

    The tie-up with the superstar’s inclusive makeup brand is part of a strong beauty play at the retailer, which has been a bright spot in recent quarters.

    By • Sept. 29, 2023
  • The storefront of a new flagship Toys R Us store with a blue and orange color scheme
    Image attribution tooltip
    Permission granted by WHP Global
    Image attribution tooltip

    Toys R Us to open up to 24 US flagship stores

    Parent company WHP Global announced a partnership with Go Retail Group for the rollout, which also includes experiences in airports and cruise ships.

    By Nate Delesline III • Sept. 29, 2023
  • A group of people wearing J.C Penney's Abbott Elementary themed collection.
    Image attribution tooltip
    Courtesy of J.C. Penney
    Image attribution tooltip

    J.C. Penney unveils ‘Abbott Elementary’ themed collection

    The retailer wants to celebrate teachers with a collection of breathable, professional apparel fit for a classroom.

    By Tatiana Walk-Morris • Sept. 29, 2023
  • Three models wearing pieces from the Wrangler x Barbie collection.
    Image attribution tooltip
    Courtesy of Wrangler x Mattel
    Image attribution tooltip
    Column

    The Weekly Closeout: Lee launches unisex collection and Barbie fever hits Wrangler

    The genderless line was created with Chinese streetwear brand Roaringwild. Meanwhile, the blockbuster movie inspired a 40-piece collection.

    By Retail Dive Staff • Sept. 29, 2023
  • Lululemon launches Mirror sales in stores.
    Image attribution tooltip
    Courtesy of Lululemon
    Image attribution tooltip

    Lululemon to discontinue Mirror as it teams up with Peloton

    Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel began selling through Peloton in select locations in October.

    By Dani James • Sept. 28, 2023
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: Marisa Meltzer and the creation of Glossier

    The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.

    By Retail Dive Staff • Sept. 28, 2023
  • Costco logo
    Image attribution tooltip
    Eric Thayer via Getty Images
    Image attribution tooltip

    Costco pushes forward with app upgrades

    The changes, which include augmented reality and the upcoming ability to scan barcodes, have significantly boosted the tool’s downloads and app store rating.

    By Catherine Douglas Moran • Sept. 27, 2023
  • The words Walmart Discovered over a Roblox background.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart Discovered launches on Roblox

    The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

    By Tatiana Walk-Morris • Sept. 27, 2023
  • Behind the scenes at Shein Live: Front Row.
    Image attribution tooltip
    Permission granted by Shein
    Image attribution tooltip

    Shein highlights Fall, Winter collections in livestream show

    Viewers were able to access the shoppable show from the Shein app and its Facebook, X, YouTube and Instagram channels. 

    By Tatiana Walk-Morris • Sept. 27, 2023
  • Person holding a Cerulean 6 bottle.
    Image attribution tooltip
    Courtesy of Macy's
    Image attribution tooltip

    Bluemercury launches bath, body and home fragrance private label

    Cerulean 6° was designed for shoppers to obtain fragrance-led products at an approachable price point, the beauty company said.

    By • Sept. 26, 2023
  • Table with brightly colored jars, hands holding chopsticks and bowls of food
    Image attribution tooltip
    Courtesy of Fly By Jing
    Image attribution tooltip

    Fly By Jing expands to 1,200 Target stores

    The brand launched at Target in 2021, and the move builds on its wholesale presence, which also includes partnerships with Whole Foods and Costco.

    By Howard Ruben • Sept. 25, 2023
  • A number of apparel pieces from the Kohl's and Nine West adaptive collection.
    Image attribution tooltip
    Courtesy of Kohl's
    Image attribution tooltip

    Kohl’s, Nine West debut adaptive clothing line

    The department store will add even more adaptive choices for men and women across two of its private label brands this fall.

    By Tatiana Walk-Morris • Sept. 25, 2023
  • Two models with dark hair pose wearing blue and black Savage X Fenty jerseys.
    Image attribution tooltip
    Courtesy of Savage X Fenty
    Image attribution tooltip

    Savage X Fenty debuts soccer-inspired collection

    The brand — which was founded by Rihanna — launched limited-edition League products including themed jerseys, joggers and more. 

    By Dani James • Sept. 22, 2023
  • An Eddie Bauer storefront, with a climbing wall visible behind the front glass doors and windows.
    Image attribution tooltip
    Courtesy of Authentic Brands Group
    Image attribution tooltip

    Eddie Bauer pins growth on global expansion, wholesale

    The century-old outdoor apparel retailer is also getting a brand refresh, including a new logo.

    By • Sept. 22, 2023
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    The Weekly Closeout: True Religion expands internationally and The Container Store’s CEO takes a pay cut

    The apparel retailer will soon have 26 markets outside of the U.S., while Satish Malhotra temporarily reduced his salary to offset employee pay raises.

    By Retail Dive Staff • Sept. 22, 2023
  • Pots and pans from Target's Figment line.
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target releases first private label kitchen brand, Figmint

    Over half of the items are under $10, as the retailer continues to broaden its assortment to include more affordable price points. 

    By Tatiana Walk-Morris • Sept. 22, 2023
  • Two Meta avatars posing for the DressX x Diesel collection.
    Image attribution tooltip
    Courtesy of DressX, Diesel
    Image attribution tooltip

    Diesel partners with DressX on collection for Meta Avatars

    The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores.

    By • Sept. 21, 2023