Marketing: Page 33
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Pinterest tests body type search feature
Powered by artificial intelligence, the company is using tech to increase body representation on its platform.
By Tatiana Walk-Morris • Dec. 11, 2023 -
Sponsored by Wunderkind
Leveraging BFCM insights for year-round marketing success
Exclusive findings indicate opportunities to engage consumers beyond the traditional holiday season.
Dec. 11, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Column
The Weekly Closeout: Claire’s expands into Mexico and Squishmallows collabs with H&M
The accessories retailer opened a store in Mexico City, while the toy company, known for its plush stuffed animals, teamed up with H&M for a collection.
By Retail Dive Staff • Dec. 8, 2023 -
Peloton chief marketing officer resigns
Leslie Berland became the fitness company's marketing chief in January, but is departing at the end of the year to join Verizon's C-suite.
By Dani James • Dec. 7, 2023 -
ThirdLove launches into swimwear
Each new style comes in a black colorway, “the little black dress of swim,” Ra’el Cohen, the company’s co-founder and chief creative officer, told Retail Dive.
By Howard Ruben • Dec. 6, 2023 -
Kohl’s extends holiday bargains through December
The retailer is rolling out aggressive holiday deals this month, giving shoppers the opportunity to earn Kohl's Cash daily through Dec. 24.
By Tatiana Walk-Morris • Dec. 4, 2023 -
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
By Peter Adams • Dec. 4, 2023 -
These 5 people changed retail. Where are they now?
Some of the biggest names in the industry slowly fade from headlines. While others keep grabbing them for various reasons.
By Kaarin Moore • Dec. 4, 2023 -
Victoria’s Secret swings to $71M loss in Q3
A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.
By Daphne Howland • Nov. 30, 2023 -
Parachute to host in-person holiday market with over 40 brands
The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.
By Howard Ruben • Nov. 29, 2023 -
Birdy Grey appoints first chief marketing officer
The direct-to-consumer bridal company tapped Tanya Hersh, a former executive with The Honest Company, for the role.
By Dani James • Nov. 29, 2023 -
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to Chief Marketing Officer William White.
By Peter Adams • Nov. 29, 2023 -
Macy’s taps new chief marketing officer
Incoming CEO Tony Spring, in one of his first executive appointments, has turned to ex-Caesars Entertainment CMO Sharon Otterman.
By Daphne Howland • Nov. 28, 2023 -
TVs, PS5s and Airpods dominate social media product mentions during holiday shopping weekend: report
Over 2.3 million posts from Friday through Sunday mentioned holiday shopping, Black Friday or Cyber Monday, according to Sprout Social.
By Tatiana Walk-Morris • Nov. 28, 2023 -
Black Friday orders through Klarna jump nearly 30%
As consumers feel the pinch of inflation, some are turning to installment payment services to stretch their budgets.
By Tatiana Walk-Morris • Nov. 28, 2023 -
Golden Goose asks court to dismiss New Balance’s ‘dad shoe’ infringement complaint
The streetwear brand claims the athleticwear giant failed to allege its rights in the complaint over the Dad-Star sneaker.
By Laurel Deppen • Nov. 28, 2023 -
Madhappy opens first store
The 2,800-square-foot location is in West Hollywood, California, and features an assortment of its apparel as well as an on-site cafe.
By Howard Ruben • Nov. 27, 2023 -
Home gym company Tonal partners with Best Buy
The brand’s products can be purchased on Best Buy’s website in what the DTC company says is a “large-scale retail expansion.”
By Kaarin Moore • Nov. 27, 2023 -
Sponsored by The Hershey Company
How Hershey is reinventing candy displays
Agile fulfillment means retailers receive customized displays with the right mix of products at the right volume.
By Scott Dunkley, Director, Customer Portfolio & Matt Hawley, Director, Annville Fulfillment Center, The Hershey Company • Nov. 27, 2023 -
Salt Life continues brick-and-mortar expansion with Virginia store opening next month
With this new location, the apparel brand will have opened seven stores in 2023, bringing its total to 28.
By Caroline Jansen • Nov. 22, 2023 -
Wilson opens store in Mall of America
The new 2,600-square-foot store is Wilson’s eighth location since 2021 and first in the region.
By Howard Ruben • Nov. 22, 2023 -
Crate and Barrel debuts virtual store
The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts.
By Xanayra Marin-Lopez • Nov. 21, 2023 -
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign for the DTC company.
By Chris Kelly • Nov. 21, 2023 -
New Crate and Barrel NYC flagship is the ‘future of the brand’
The Flatiron location is the retailer’s first immersive store, and employs designers who will travel to local shoppers’ homes.
By Kaarin Moore • Nov. 20, 2023 -
Kohl’s touts virtual holiday events
Except for a one-day holiday “Kohl’s Storybook Magic” pop-up in New York City, the retailer is highlighting social media, livestreams and other interactive opportunities online.
By Daphne Howland • Nov. 20, 2023