Marketing: Page 32
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Permission granted by Express
Express enlists college football player Ethan Grunkemeyer for athlete ambassador program
Amid stubborn sales declines, the fashion retailer has broadened its style initiatives and is planning an international expansion.
By Tatiana Walk-Morris • Dec. 22, 2023 -
Daphne Howland/Retail Dive
Ulta Beauty to expand and refresh loyalty program
The loyalty program, which has over 42 million active members, will launch in January with a new name and an enhanced birthday gift experience.
By Nate Delesline III • Dec. 21, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Vuori
Vuori taps new chief marketing officer
Former Levi Strauss & Co. executive Karen Riley-Grant is taking on the CMO position as Vuori sets course for massive retail expansion.
By Dani James • Dec. 20, 2023 -
Courtesy of Reebok, Futureverse
Reebok, Futureverse partner to launch metaverse experience in 2024
“Reebok Impact” is intended to broaden the ways consumers interact with the brand's products, from its apparel to its footwear.
By Xanayra Marin-Lopez • Dec. 20, 2023 -
Courtesy of Patrick Ta Beauty
Patrick Ta Beauty taps Fenty Beauty exec to lead marketing
Jacqueline Barrett, who led consumer strategic marketing at Fenty Beauty, will oversee Patrick Ta’s strategic marketing and communications.
By Howard Ruben • Dec. 20, 2023 -
Courtesy of Target
Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz
The largest version of the bull terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover.
By Peter Adams • Dec. 20, 2023 -
Courtesy of The Container Store
The Container Store opens 100th store in New Jersey amid small format expansion
The location is the home retailer’s sixth small-format store as it looks to achieve higher productivity in its store fleet.
By Tatiana Walk-Morris • Dec. 19, 2023 -
Courtesy of Tonal
Tonal launches trade-in program for Lululemon Studio customers
Following Lululemon’s discontinuation of Mirror, Tonal is offering product discounts, a free one-year membership and removal of the Mirror device.
By Howard Ruben • Dec. 18, 2023 -
MeUndies
MeUndies names chief revenue officer as it plans membership program revamp
Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs.
By Howard Ruben • Dec. 15, 2023 -
Courtesy of Peloton.
Peloton names chief marketing officer
Lauren Weinberg joins the fitness company from Intuit following Leslie Berland’s resignation from the role after less than a year.
By Caroline Jansen • Dec. 15, 2023 -
"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Super Saturday timing means fewer expected shoppers this year, survey finds
The National Retail Federation predicts 142 million people will shop that day, which falls on Dec. 23, down from 159 million last year.
By Tatiana Walk-Morris • Dec. 15, 2023 -
Courtesy of PepsiCo
The Weekly Closeout: Doritos creates nacho cheese-flavored liquor and Target gets a new ‘employee’
In a partnership with Empirical, the chip-flavored drink is set to sell in New York, California and online, while a Skipper doll exclusive is now at Target.
By Retail Dive Staff • Dec. 15, 2023 -
The image by SallyBeauty/Wikimedia Commons is licensed under CC BY-SA 3.0
Sally Beauty launches digital hair color consultations
With the Licensed Colorist OnDemand service, participants talk with a professional for free via video or chat.
By Tatiana Walk-Morris • Dec. 15, 2023 -
Permission granted by Sephora
Sephora announces 2024 Accelerate program cohort
The retailer is continuing to support emerging beauty brand founders with grants, access to industry leaders and an opportunity to sell in stores.
By Xanayra Marin-Lopez • Dec. 14, 2023 -
Courtesy of Hanna Andersson
Hanna Andersson appoints chief customer officer
Marking a new C-suite position for the children's apparel brand, Lisa Perlmutter joins after working at Brilliant Earth.
By Dani James • Dec. 14, 2023 -
Kaarin Vembar/Retail Dive
Macy’s, Anne Klein partner on NYC pop-up shop
The apparel brand, which has partnered with Macy’s in the past, will showcase items from its latest collection at the temporary store.
By Tatiana Walk-Morris • Dec. 14, 2023 -
Courtesy of eBay
EBay pushes luxury consignment service with curated Jenna Lyons collection
A bus will travel to Los Angeles and Las Vegas with items from Lyons’ closet for sale, and shoppers can also get their own luxury handbags appraised.
By Tatiana Walk-Morris • Dec. 13, 2023 -
Courtesy of Target
Target woos last-minute holiday shoppers with extended hours
The retailer is also offering same-day fulfillment options through Shipt and its own Order Pickup and Drive Up services through Christmas Eve.
By Tatiana Walk-Morris • Dec. 13, 2023 -
Michaels, PetSmart partner on holiday promotion
The two brands have come together to provide each other’s customers with exclusive savings offers.
By Tatiana Walk-Morris • Dec. 13, 2023 -
Permission granted by Mastercard
Mastercard launches Shopping Muse, an AI tool that gives product recommendations
Using generative AI, the tool can give personalized recommendations based on everyday language.
By Tatiana Walk-Morris • Dec. 12, 2023 -
Permission granted by Monica and Andy
Monica and Andy launches maternity collection at Walmart
The maternity line joins the brand’s signature baby offerings that debuted in February at select Walmart stores and online.
By Howard Ruben • Dec. 12, 2023 -
Permission granted by Youthforia
Youthforia appoints first VP of marketing
Expanding the makeup brand’s executive team, Tina Shim takes on the role alongside its new vice president of sales, KC Giddings.
By Dani James • Dec. 12, 2023 -
Courtesy of Dollar General
Dollar General among fastest growing brands for Gen Z TikTok users: report
Inflation and the pursuit of cheaper alternative products could be driving interest in the discount retailer, Morning Consult said.
By Tatiana Walk-Morris • Dec. 12, 2023 -
Courtesy of Adidas
Adidas launches digital products on Roblox
The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.
By Tatiana Walk-Morris • Dec. 11, 2023 -
Courtesy of Swarovski
Swarovski unveils new flagship store in NYC
The location is part of the jewelry brand’s North American brick-and-mortar expansion.
By Tatiana Walk-Morris • Dec. 11, 2023
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