Marketing: Page 34


  • A person in activewear ties a grey sweater around their waist.
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    Courtesy of Rhone
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    Rhone opens store in Boston Seaport

    The location marks the DTC apparel brand’s 15th store — and 12th opening this year — as it continues to build out its footprint.

    By Howard Ruben • Nov. 20, 2023
  • Graphic
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    Leading by design: How Hershey is helping retailers create buzz-worthy spaces

    Solving problems and designing tailored experiences with retail environmental design.

    By Stephan Calhoun, Senior Manager, Retail Environmental Design, The Hershey Company • Nov. 20, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • People with picket signs walk in front of store.
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    Courtesy of United Food & Commercial Workers Union Local 663
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    REI vows to fight union allegations, puncturing its progressive reputation

    Unionized store workers this week filed 80 unfair labor practice charges against the outdoor retailer, alleging bad faith bargaining and retaliation.

    By Nov. 17, 2023
  • Employees outside of the Times Square Foot Locker store. A Foot Locker and NBA sign hangs overhead.
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    Courtesy of Foot Locker
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    Foot Locker, NBA sign multiyear marketing deal

    The footwear retailer, which has seen sales fall for three consecutive quarters, will become an official league marketing partner in the U.S.

    By Tatiana Walk-Morris • Nov. 17, 2023
  • Interior of the Roosevelt Field Shopping Mall
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    The image by Terry Ballard is licensed under CC BY 2.0
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    Simon introduces AI-driven holiday shopping tool

    The HolidAI Gift Finder experience will roll out at two properties — one in New York and another in California — this season. 

    By Tatiana Walk-Morris • Nov. 17, 2023
  • Pasta in a Caraway pot on the stove
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    Courtesy of Caraway
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    Caraway to launch in all Container Store locations

    The move marks an expansion of a partnership started in October 2022.

    By Howard Ruben • Nov. 17, 2023
  • A model wearing black, red and green 7-Eleven holiday pajamas in front of a 7-Eleven holding a Slurpee drink
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    Courtesy of 7-Eleven
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    The Weekly Closeout: Dr. Martens names CFO and 7-Eleven unveils a holiday collection

    The shoe company also announced its first chief brand officer, while the c-store released apparel and merch for the season.

    By Retail Dive Staff • Nov. 16, 2023
  • Drizly's What's It Gonna Be? campaign art
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    Courtesy of Drizly
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    Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

    Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

    By Chris Kelly • Nov. 16, 2023
  • Exterior of a Pottery Barn store in Bethesda, Maryland
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    Caroline Jansen/Retail Dive
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    Pottery Barn launches new mobile app

    Customers can virtually preview products in their homes, track and manage registries and chat with a design expert. 

    By Tatiana Walk-Morris • Nov. 15, 2023
  • Celebrity Kim Kardashian poses in a black outfit next to bright blue retail displays
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    Permission granted by Skims
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    Skims plans Georgetown store

    The apparel brand — founded by Kim Kardashian — aims to open a shop at 3300 M Street NW in Washington, D.C.

    By Dani James • Nov. 15, 2023
  • Vuori
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    Permission granted by Vuori
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    Vuori opens store in Washington, DC’s Georgetown neighborhood

    The activewear brand joins a number of other DTC brands — including Warby Parker, Allbirds and Everlane — in opening up stores in the area.

    By Howard Ruben • Nov. 15, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Amid another leadership shakeup, Nike hires ex-Amazon Fashion chief

    Muge Erdirik Dogan spent 16 years at the e-commerce giant, leading the apparel business for three. Her hire is just one of a slew of changes Nike announced.

    By Nov. 15, 2023
  • Person holding a mobile phone with the Poshmark website pulled up.
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    Courtesy of Poshmark
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    Poshmark’s Secondhand Sunday returns with live shopping events

    The resale platform, which launched the holiday last year, is hosting live events and encouraging shoppers to embrace circular fashion during the season.

    By Nov. 15, 2023
  • Several cars parked in a lot in front of a "BuyBuy Baby" store.
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    "buybuy Baby" by ajay_suresh is licensed under CC BY 2.0
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    BuyBuy Baby announces locations of 11 store openings ahead of holidays

    The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.

    By Nate Delesline III • Nov. 14, 2023
  • Rendering of a Toys R Us store.
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    Courtesy of WHP Global
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    Toys R Us to open flagship store in Mall of America

    The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores. 

    By Tatiana Walk-Morris • Nov. 14, 2023
  • Virtual interior of a house as part of J. Crew's holiday-themed store.
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    Courtesy of J. Crew
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    J. Crew unveils holiday-themed virtual store

    Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.

    By Tatiana Walk-Morris • Nov. 14, 2023
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Deep Dive

    The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

    The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

    By Nov. 14, 2023
  • A Sephora at Kohl's location
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    Courtesy of Kohl's
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    Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

    Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

    By Nov. 14, 2023
  • The interior of Beyond Yoga's Chicago store in the Fulton Market District.
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    Courtesy of Beyond Yoga
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    Beyond Yoga opens first store outside of California

    The 1,700-square-foot space opened in Chicago’s Fulton Market District and marks the Levi Strauss-owned activewear brand’s sixth location.

    By Howard Ruben • Nov. 13, 2023
  • Three multi colored Grove Collaborative bottles displayed in a white bucket and a green backdrop
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    Permission granted by Grove Collaborative
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    Grove Collaborative’s DTC active customers decline amid profitability focus

    Operating expenses dropped 38.5% in Q3 and the company's new CEO Jeff Yurcisin told Retail Dive that reining in marketing spend is the right long-term decision. 

    By Dani James • Nov. 13, 2023
  • Shein designers check out products at the Shein Home for the Holidays event in Times Square.
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    Courtesy of Shein
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    Shein to host holiday pop-up in Forever 21’s Times Square store

    Shein’s “Home for the Holidays” in-store experience demonstrates a deepening relationship with another fast-fashion retailer. 

    By Tatiana Walk-Morris • Nov. 13, 2023
  • The interior of Cider's pop-up in New York City's SoHo neighborhood.
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    Courtesy of Cider
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    Gen Z brand Cider opens NYC pop-up

    The store, located in New York City’s SoHo neighborhood, marks the first U.S. pop-up for the fast-fashion brand.

    By Howard Ruben • Nov. 10, 2023
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Kohl’s board chair to step down, Athleta debuts experiential fitness series

    The department store said Peter Boneparth will retire in May, while the athletics brand is planning events across North America.

    By Retail Dive Staff • Nov. 10, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
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    Permission granted by Amazon
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    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By Jessica Deyo • Nov. 10, 2023
  • Whole Foods
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    Courtesy of Whole Foods Market
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    Amazon is extending grocery delivery and pickup to non-Prime users nationwide

    The online services are now available to non-members through Amazon Fresh, and will soon expand to markets where Whole Foods operates.

    By Jeff Wells • Nov. 9, 2023