Marketing: Page 34
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Rhone opens store in Boston Seaport
The location marks the DTC apparel brand’s 15th store — and 12th opening this year — as it continues to build out its footprint.
By Howard Ruben • Nov. 20, 2023 -
Sponsored by The Hershey Company
Leading by design: How Hershey is helping retailers create buzz-worthy spaces
Solving problems and designing tailored experiences with retail environmental design.
By Stephan Calhoun, Senior Manager, Retail Environmental Design, The Hershey Company • Nov. 20, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
REI vows to fight union allegations, puncturing its progressive reputation
Unionized store workers this week filed 80 unfair labor practice charges against the outdoor retailer, alleging bad faith bargaining and retaliation.
By Daphne Howland • Nov. 17, 2023 -
Foot Locker, NBA sign multiyear marketing deal
The footwear retailer, which has seen sales fall for three consecutive quarters, will become an official league marketing partner in the U.S.
By Tatiana Walk-Morris • Nov. 17, 2023 -
Simon introduces AI-driven holiday shopping tool
The HolidAI Gift Finder experience will roll out at two properties — one in New York and another in California — this season.
By Tatiana Walk-Morris • Nov. 17, 2023 -
Caraway to launch in all Container Store locations
The move marks an expansion of a partnership started in October 2022.
By Howard Ruben • Nov. 17, 2023 -
The Weekly Closeout: Dr. Martens names CFO and 7-Eleven unveils a holiday collection
The shoe company also announced its first chief brand officer, while the c-store released apparel and merch for the season.
By Retail Dive Staff • Nov. 16, 2023 -
Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry
Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.
By Chris Kelly • Nov. 16, 2023 -
Pottery Barn launches new mobile app
Customers can virtually preview products in their homes, track and manage registries and chat with a design expert.
By Tatiana Walk-Morris • Nov. 15, 2023 -
Skims plans Georgetown store
The apparel brand — founded by Kim Kardashian — aims to open a shop at 3300 M Street NW in Washington, D.C.
By Dani James • Nov. 15, 2023 -
Vuori opens store in Washington, DC’s Georgetown neighborhood
The activewear brand joins a number of other DTC brands — including Warby Parker, Allbirds and Everlane — in opening up stores in the area.
By Howard Ruben • Nov. 15, 2023 -
Amid another leadership shakeup, Nike hires ex-Amazon Fashion chief
Muge Erdirik Dogan spent 16 years at the e-commerce giant, leading the apparel business for three. Her hire is just one of a slew of changes Nike announced.
By Daphne Howland • Nov. 15, 2023 -
Poshmark’s Secondhand Sunday returns with live shopping events
The resale platform, which launched the holiday last year, is hosting live events and encouraging shoppers to embrace circular fashion during the season.
By Xanayra Marin-Lopez • Nov. 15, 2023 -
BuyBuy Baby announces locations of 11 store openings ahead of holidays
The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.
By Nate Delesline III • Nov. 14, 2023 -
Toys R Us to open flagship store in Mall of America
The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.
By Tatiana Walk-Morris • Nov. 14, 2023 -
J. Crew unveils holiday-themed virtual store
Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.
By Tatiana Walk-Morris • Nov. 14, 2023 -
Deep Dive
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
By Caroline Jansen • Nov. 14, 2023 -
Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?
Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.
By Cara Salpini • Nov. 14, 2023 -
Beyond Yoga opens first store outside of California
The 1,700-square-foot space opened in Chicago’s Fulton Market District and marks the Levi Strauss-owned activewear brand’s sixth location.
By Howard Ruben • Nov. 13, 2023 -
Grove Collaborative’s DTC active customers decline amid profitability focus
Operating expenses dropped 38.5% in Q3 and the company's new CEO Jeff Yurcisin told Retail Dive that reining in marketing spend is the right long-term decision.
By Dani James • Nov. 13, 2023 -
Shein to host holiday pop-up in Forever 21’s Times Square store
Shein’s “Home for the Holidays” in-store experience demonstrates a deepening relationship with another fast-fashion retailer.
By Tatiana Walk-Morris • Nov. 13, 2023 -
Gen Z brand Cider opens NYC pop-up
The store, located in New York City’s SoHo neighborhood, marks the first U.S. pop-up for the fast-fashion brand.
By Howard Ruben • Nov. 10, 2023 -
Column
The Weekly Closeout: Kohl’s board chair to step down, Athleta debuts experiential fitness series
The department store said Peter Boneparth will retire in May, while the athletics brand is planning events across North America.
By Retail Dive Staff • Nov. 10, 2023 -
Amazon embraces the joy of friendship for global holiday campaign
“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”
By Jessica Deyo • Nov. 10, 2023 -
Amazon is extending grocery delivery and pickup to non-Prime users nationwide
The online services are now available to non-members through Amazon Fresh, and will soon expand to markets where Whole Foods operates.
By Jeff Wells • Nov. 9, 2023