Marketing: Page 27

  • PepsiCo, Doritos, Spirits
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    Courtesy of PepsiCo
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    The Weekly Closeout: Doritos creates nacho cheese-flavored liquor and Target gets a new ‘employee’

    In a partnership with Empirical, the chip-flavored drink is set to sell in New York, California and online, while a Skipper doll exclusive is now at Target.

    By Retail Dive Staff • Dec. 15, 2023
  • A brick storefront with a sign reading Sally Beauty Supply
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    The image by SallyBeauty/Wikimedia Commons is licensed under CC BY-SA 3.0
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    Sally Beauty launches digital hair color consultations

    With the Licensed Colorist OnDemand service, participants talk with a professional for free via video or chat. 

    By Tatiana Walk-Morris • Dec. 15, 2023
  • A Sephora storefront
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    Permission granted by Sephora
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    Sephora announces 2024 Accelerate program cohort

    The retailer is continuing to support emerging beauty brand founders with grants, access to industry leaders and an opportunity to sell in stores.

    By • Dec. 14, 2023
  • Three children wearing Hanna Andersson clothes.
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    Courtesy of Hanna Andersson
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    Hanna Andersson appoints chief customer officer

    Marking a new C-suite position for the children's apparel brand, Lisa Perlmutter joins after working at Brilliant Earth.

    By Dani James • Dec. 14, 2023
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Vembar/Retail Dive
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    Macy’s, Anne Klein partner on NYC pop-up shop

    The apparel brand, which has partnered with Macy’s in the past, will showcase items from its latest collection at the temporary store. 

    By Tatiana Walk-Morris • Dec. 14, 2023
  • Jenna Lyons sitting among shoes.
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    Courtesy of eBay
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    EBay pushes luxury consignment service with curated Jenna Lyons collection

    A bus will travel to Los Angeles and Las Vegas with items from Lyons’ closet for sale, and shoppers can also get their own luxury handbags appraised.

    By Tatiana Walk-Morris • Dec. 13, 2023
  • Person shops for holiday items at Target.
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    Courtesy of Target
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    Target woos last-minute holiday shoppers with extended hours

    The retailer is also offering same-day fulfillment options through Shipt and its own Order Pickup and Drive Up services through Christmas Eve.

    By Tatiana Walk-Morris • Dec. 13, 2023
  • Michael's Arts & Crafts Store, Newington, CT, 2/2015 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
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    "Michael's" by Mike Mozart is licensed under CC BY 2.0
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    Michaels, PetSmart partner on holiday promotion

    The two brands have come together to provide each other’s customers with exclusive savings offers. 

    By Tatiana Walk-Morris • Dec. 13, 2023
  • Screen showing Shopping Muse, a generative AI tool.
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    Permission granted by Mastercard
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    Mastercard launches Shopping Muse, an AI tool that gives product recommendations

    Using generative AI, the tool can give personalized recommendations based on everyday language. 

    By Tatiana Walk-Morris • Dec. 12, 2023
  • Items from M+A by Monica + Andy's maternity collection at Walmart
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    Permission granted by Monica and Andy
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    Monica and Andy launches maternity collection at Walmart

    The maternity line joins the brand’s signature baby offerings that debuted in February at select Walmart stores and online.

    By Howard Ruben • Dec. 12, 2023
  • Model showing Youthforia lip makeup product and a display of clear and blue foundation bottles
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    Permission granted by Youthforia
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    Youthforia appoints first VP of marketing

    Expanding the makeup brand’s executive team, Tina Shim takes on the role alongside its new vice president of sales, KC Giddings.

    By Dani James • Dec. 12, 2023
  • Exterior shot of a Dollar General store.
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    Courtesy of Dollar General
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    Dollar General among fastest growing brands for Gen Z TikTok users: report

    Inflation and the pursuit of cheaper alternative products could be driving interest in the discount retailer, Morning Consult said.

    By Tatiana Walk-Morris • Dec. 12, 2023
  • A computer-generated image of a figure with a backpack on Roblox wearing the Adidas logo.
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    Courtesy of Adidas
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    Adidas launches digital products on Roblox

    The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform. 

    By Tatiana Walk-Morris • Dec. 11, 2023
  • Interior of the Swarovski flagship store in NYC.
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    Courtesy of Swarovski
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    Swarovski unveils new flagship store in NYC

    The location is part of the jewelry brand’s North American brick-and-mortar expansion.

    By Tatiana Walk-Morris • Dec. 11, 2023
  • Three mobile screenshots showing how Pinterest users can search using a body type filter.
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    Permission granted by Pinterest
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    Pinterest tests body type search feature

    Powered by artificial intelligence, the company is using tech to increase body representation on its platform. 

    By Tatiana Walk-Morris • Dec. 11, 2023
  • Person holding a cellphone
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    CardMapr.nl/Unsplash

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    Sponsored by Wunderkind

    Leveraging BFCM insights for year-round marketing success

    Exclusive findings indicate opportunities to engage consumers beyond the traditional holiday season.

    Dec. 11, 2023
  • Squishmallow's collection with H&M.
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    Courtesy of Squishmallows
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    Column

    The Weekly Closeout: Claire’s expands into Mexico and Squishmallows collabs with H&M

    The accessories retailer opened a store in Mexico City, while the toy company, known for its plush stuffed animals, teamed up with H&M for a collection.

    By Retail Dive Staff • Dec. 8, 2023
  • Person riding a Peloton bike
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    Courtesy of Peloton
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    Peloton chief marketing officer resigns

    Leslie Berland became the fitness company's marketing chief in January, but is departing at the end of the year to join Verizon's C-suite.

    By Dani James • Dec. 7, 2023
  • Three people wearing ThirdLove swimwear
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    Courtesy of Nicki Sebastian, ThirdLove
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    ThirdLove launches into swimwear

    Each new style comes in a black colorway, “the little black dress of swim,” Ra’el Cohen, the company’s co-founder and chief creative officer, told Retail Dive.

    By Howard Ruben • Dec. 6, 2023
  • Kohl's store in downtown Milwaukee.
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    Courtesy of Kohl's
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    Kohl’s extends holiday bargains through December

    The retailer is rolling out aggressive holiday deals this month, giving shoppers the opportunity to earn Kohl's Cash daily through Dec. 24.

    By Tatiana Walk-Morris • Dec. 4, 2023
  • A giant Bath & Body Works candle on the streets of New York City
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    Courtesy of Bath & Body Works
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    Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

    The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

    By Peter Adams • Dec. 4, 2023
  • A person with dark hair, wearing black, sits on a grey couch, with hands clasped.
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    Courtesy of WHP Global
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    These 5 people changed retail. Where are they now?

    Some of the biggest names in the industry slowly fade from headlines. While others keep grabbing them for various reasons. 

    By • Dec. 4, 2023
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret swings to $71M loss in Q3

    A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

    By • Nov. 30, 2023
  • Towels stacked surrounded by artificial snow.
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    Permission granted by Parachute
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    Parachute to host in-person holiday market with over 40 brands

    The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.

    By Howard Ruben • Nov. 29, 2023
  • Three models in light pink and orange floor length dresses holding white flowers
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    Permission granted by Birdy Grey
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    Birdy Grey appoints first chief marketing officer

    The direct-to-consumer bridal company tapped Tanya Hersh, a former executive with The Honest Company, for the role.

    By Dani James • Nov. 29, 2023