Marketing: Page 28
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Courtesy of Youthforia
Youthforia expands its partnership with Ulta
The brand’s Date Night Skin Tint Serum Foundation is available in over 500 Ulta stores, while the BYO Blush is sold in all of the beauty retailer’s locations.
By Howard Ruben • March 6, 2024 -
AsiaVision via Getty Images
‘Clunky’ chatbots disrupt e-commerce experiences, survey finds
AI-powered chatbots are the top reason consumers abandon an online shopping experience, an Intellias survey found.
By Bryan Wassel • March 5, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Target
Target to launch paid membership program to rival Amazon Prime, Walmart+
Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.
By Nate Delesline III • March 5, 2024 -
Courtesy of Spanx
Spanx leans into apparel offering with first-ever global campaign
Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women often juggle.
By Jessica Deyo • March 5, 2024 -
Courtesy of ThirdLove
ThirdLove partners with Neiman Marcus
The DTC intimates brand is expanding its reach and gaining access to luxury shoppers through the department store.
By Kaarin Moore • March 5, 2024 -
Permission granted by Gap
Gap reworks Jungle’s TikTok hit to show off spring linen collection
New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.
By Peter Adams • March 4, 2024 -
Daphne Howland/Retail Dive
The former Westfield San Francisco Centre rebranding to ‘Emporium’
Rehabilitating the embattled shopping center, whose new name evokes a long-ago West Coast department store, will take a lot of effort.
By Daphne Howland • March 4, 2024 -
Alyssa Eskel-Martin/Retail Dive
Sponsored by Talon.One[PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points
Listen to this three-part podcast series, find out how incentive approaches are changing and what retail innovators are doing differently.
By Retail Dive's studioID • Updated May 6, 2024 -
Courtesy of Party City
Party City to expand new store format after promising results
The retailer said it has moved away from a traditional aisle experience and developed “birthday worlds” within each store.
By Tatiana Walk-Morris • March 1, 2024 -
Courtesy of Olipop
Olipop seeks best friend creator duo for expenses-paid national tour
The brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • March 1, 2024 -
Courtesy of Athleta
Athleta signs 5-year partnership with Katie Ledecky
The brand added the Olympic swimmer as the newest member of its Power of She Collective and debuted the “Find your Movement” campaign.
By Howard Ruben • March 1, 2024 -
Permission granted by Dick's Sporting Goods
Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.
By Peter Adams • Feb. 28, 2024 -
Scott Olson via Getty Images
Warby Parker eyes 40 new stores as it closes 2023 with revenue up 12%
The vision brand, which operates 237 stores, still sees the opportunity for at least 900 locations, but wants its e-commerce business to return to growth.
By Caroline Jansen • Feb. 28, 2024 -
Courtesy of Nutrafol
Nutrafol launches supplement targeting acne
Nutrafol Skin marks a category expansion and comes after the company inked a wholesale deal with Sephora.
By Howard Ruben • Feb. 28, 2024 -
Courtesy of Adidas
The latest Yeezy drop from Adidas is online only
The activewear company earlier this month announced plans to shed existing inventory from its previous partnership with Ye.
By Tatiana Walk-Morris • Feb. 27, 2024 -
Courtesy of Billie
Billie launches campaign centered around ‘unexpected reasons to shave’
From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit.
By Howard Ruben • Feb. 26, 2024 -
Courtesy of Crate & Barrel
Crate and Barrel, Leanne Ford launch Origins Collection
The new collection, which features sofas, tables and chairs, builds on the retailer’s existing relationship with the designer.
By Tatiana Walk-Morris • Feb. 26, 2024 -
Permission granted by Waldencast
Waldencast taps Huda Beauty co-founder to join its new creative council
The Milk Makeup and Obagi parent company launched the seven-person council to help it identify industry trends to meet customer needs.
By Howard Ruben • Feb. 23, 2024 -
Courtesy of Mattel
ColumnThe Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?
Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets.
By Retail Dive Staff • Feb. 23, 2024 -
Courtesy of Shein
Shein to debut spring-summer collection in shoppable livestream
The event, which will be available on YouTube, X, Instagram and Facebook, builds off one that the fast-fashion giant held last fall.
By Tatiana Walk-Morris • Feb. 21, 2024 -
Courtesy of Cupshe
Cupshe partners with model and body acceptance advocate Iskra Lawrence
The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.
By Howard Ruben • Feb. 21, 2024 -
Courtesy of Brunt
Workwear brand Brunt adds nearly 2 dozen wholesale partners
The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.
By Howard Ruben • Feb. 20, 2024 -
Dillard’s goes after luxury shoppers with ‘The Coterie Shop’
Like other department stores, the retailer is revamping its product assortment with a designer-led initiative.
By Tatiana Walk-Morris • Feb. 20, 2024 -
Courtesy of Coach
Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes
“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”
By Chris Kelly • Feb. 20, 2024 -
Courtesy of Loccitane,Emperia
L’Occitane’s third virtual store celebrates Ramadan
The experience, created with Emperia, mimics a Middle Eastern-inspired house and features exclusive gift sets and a skin care questionnaire.
By Xanayra Marin-Lopez • Feb. 16, 2024
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