Marketing: Page 26
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Courtesy of Meati
Meati Foods at Target? It’s part of the plant-based company’s growth strategy
The mushroom-meat maker opens the new year with a major retail distribution deal and more lofty goals.
By Elizabeth Flood • Jan. 11, 2024 -
Justin Sullivan via Getty Images
Half of consumers will abandon or ‘significantly limit’ social media interactions by 2025: report
The spread of misinformation, toxic user bases and the prevalence of bots is leading to a perceived decline in platforms, according to Gartner.
By Kaarin Moore • Jan. 10, 2024 -
Courtesy of Blueland
Blueland available in all 515 Whole Foods locations
The move further expands the reach of the DTC cleaning brand, which is also sold through Costco, Meijer, Target and others.
By Howard Ruben • Jan. 10, 2024 -
Courtesy of Walmart
Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day
The retailer's vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year's resolutions.
By Chris Kelly • Jan. 10, 2024 -
Courtesy of Instacart
Instacart seeks off-site retail media scale with Google Shopping ads pact
The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.
By Peter Adams • Jan. 9, 2024 -
Permission granted by Purple
Purple CEO: Stores are the ‘toughest part’ of the brand’s model
“Two-thirds of them are working and a third of them aren’t,” Rob DeMartini said during a presentation at ICR.
By Cara Salpini • Jan. 9, 2024 -
Daphne Howland/Retail Dive
Nike, Tiger Woods end partnership after 27 years
For nearly three decades, Woods was wearing Nike during some of his most memorable athletic achievements.
By Nate Delesline III • Jan. 8, 2024 -
Daphne Howland/Retail Dive
Walmart, Unity partner on immersive commerce
Creators will be able to sell physical items in games, virtual worlds and apps.
By Tatiana Walk-Morris • Jan. 8, 2024 -
Courtesy of Lemme
Kourtney Kardashian Barker’s Lemme supplement brand launches at Target
The brand’s products are now available nationwide in the mass merchant’s stores as well as on its website.
By Howard Ruben • Jan. 8, 2024 -
Courtesy of CVS
CVS Pharmacy introduces 2-tiered loyalty program
The drugstore retailer is offering a free tier and another that costs $5 per month, touting perks like discounts, same-day delivery and other incentives.
By Tatiana Walk-Morris • Jan. 5, 2024 -
Joe Raedle via Getty Images
Peloton brings fitness classes to TikTok in bigger push for Gen Z
A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.
By Peter Adams • Jan. 4, 2024 -
Courtesy of AF94
Halsey’s Gen Z-focused beauty brand AF94 partners with Ulta Beauty
The makeup brand launched on Ulta’s website on Dec. 24 and will head to select stores beginning Jan. 14.
By Howard Ruben • Jan. 3, 2024 -
bluecinema via Getty Images
Returns are the last, but not least, component of a holiday CX strategy
The last thing retailers should do is make gift recipients feel guilty for making a return, according to experts.
By Bryan Wassel • Dec. 27, 2023 -
Vadym Petrochenko via Getty Images
Deep DiveCan retail sell hygge?
The Scandinavian concept of cozy gatherings and togetherness fits in well with the holidays. Until the excessive purchasing begins.
By Cara Salpini • Dec. 24, 2023 -
Permission granted by Express
Express enlists college football player Ethan Grunkemeyer for athlete ambassador program
Amid stubborn sales declines, the fashion retailer has broadened its style initiatives and is planning an international expansion.
By Tatiana Walk-Morris • Dec. 22, 2023 -
Daphne Howland/Retail Dive
Ulta Beauty to expand and refresh loyalty program
The loyalty program, which has over 42 million active members, will launch in January with a new name and an enhanced birthday gift experience.
By Nate Delesline III • Dec. 21, 2023 -
Courtesy of Vuori
Vuori taps new chief marketing officer
Former Levi Strauss & Co. executive Karen Riley-Grant is taking on the CMO position as Vuori sets course for massive retail expansion.
By Dani James • Dec. 20, 2023 -
Courtesy of Reebok, Futureverse
Reebok, Futureverse partner to launch metaverse experience in 2024
“Reebok Impact” is intended to broaden the ways consumers interact with the brand's products, from its apparel to its footwear.
By Xanayra Marin-Lopez • Dec. 20, 2023 -
Courtesy of Patrick Ta Beauty
Patrick Ta Beauty taps Fenty Beauty exec to lead marketing
Jacqueline Barrett, who led consumer strategic marketing at Fenty Beauty, will oversee Patrick Ta’s strategic marketing and communications.
By Howard Ruben • Dec. 20, 2023 -
Courtesy of Target
Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz
The largest version of the bull terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover.
By Peter Adams • Dec. 20, 2023 -
Courtesy of The Container Store
The Container Store opens 100th store in New Jersey amid small format expansion
The location is the home retailer’s sixth small-format store as it looks to achieve higher productivity in its store fleet.
By Tatiana Walk-Morris • Dec. 19, 2023 -
Courtesy of Tonal
Tonal launches trade-in program for Lululemon Studio customers
Following Lululemon’s discontinuation of Mirror, Tonal is offering product discounts, a free one-year membership and removal of the Mirror device.
By Howard Ruben • Dec. 18, 2023 -
MeUndies
MeUndies names chief revenue officer as it plans membership program revamp
Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs.
By Howard Ruben • Dec. 15, 2023 -
Courtesy of Peloton.
Peloton names chief marketing officer
Lauren Weinberg joins the fitness company from Intuit following Leslie Berland’s resignation from the role after less than a year.
By Caroline Jansen • Dec. 15, 2023 -
"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Super Saturday timing means fewer expected shoppers this year, survey finds
The National Retail Federation predicts 142 million people will shop that day, which falls on Dec. 23, down from 159 million last year.
By Tatiana Walk-Morris • Dec. 15, 2023
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