Marketing: Page 25
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Courtesy of Adidas
Adidas, Stepn partner on NFT sneakers
The Stepn x Adidas Genesis Sneakers collection is part of a one-year partnership that will see other NFT drops and physical, wearable items.
By Tatiana Walk-Morris • April 16, 2024 -
Storyset
Sponsored by Cart.comThe power of post-purchase engagement: Strategies for lasting customer loyalty
From order confirmations to delivery surprises, the post-purchase experience is where loyalty is forged and advocacy blossoms.
April 15, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Permission granted by Sezzle
Sponsored by SezzleBreaking down 5 myths of BNPL: Who really uses it (and why)?
A new survey reveals who today’s BNPL shoppers really are—and they may not be who you think.
April 15, 2024 -
Courtesy of Athletic Brewing Company
Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer
The country singer and brewing company partnered for the release of Fancy Like, named after Walker’s song of the same name.
By Howard Ruben • April 11, 2024 -
Courtesy of MGA Entertainment
Toy maker MGA Entertainment launches DTC website
The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.
By Suzette Parmley • April 10, 2024 -
Courtesy of Knix
Knix launches mesh collection
The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.
By Suzette Parmley • April 10, 2024 -
Courtesy of Puma
Puma rallies around sport performance for largest marketing investment yet
Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.
By Peter Adams • April 10, 2024 -
Daphne Howland/Retail Dive
Nike remains a top brand for teens, but shows signs of wavering interest: survey
The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka.
By Tatiana Walk-Morris • April 10, 2024 -
Courtesy of Ipsy
Ipsy brings on Patrick Starrr as new Icon Box curator
The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.
By Howard Ruben • April 10, 2024 -
Courtesy of Dove
Dove pledges to not use AI models in lieu of real women in its advertising
A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results.
By Peter Adams • April 10, 2024 -
Drew Angerer/Getty Images via Getty Images
Coach files trademark and unfair competition complaint against Gap
The complaint takes issue with some Old Navy-branded T-shirts, which attorneys for the Tapestry-owned brand say are meant to make consumers think “there is a connection or association between” the brands.
By Laurel Deppen • April 9, 2024 -
Courtesy of Yeti Holdings, Inc.
Yeti opens first New York store
The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.
By Suzette Parmley • April 8, 2024 -
Courtesy of Solo Stove
Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns is part of a more aggressive marketing strategy for the outdoor lifestyle brand.
By Peter Adams • April 8, 2024 -
Courtesy of Ernesta
Online rug retailer Ernesta opens first brick-and-mortar store
The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.
By Suzette Parmley • April 5, 2024 -
Photo Illustration by Drew Angerer via Getty Images
Shein, Temu have high customer overlap with TikTok Shop: report
Even while facing a potential ban in the U.S., the platform is dominating social shopping, an Earnest Analytics report finds.
By Tatiana Walk-Morris • April 5, 2024 -
Courtesy of Interior Define
The Citizenry opens outpost in Interior Define store
The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.
By Howard Ruben • Updated April 9, 2024 -
Courtesy of Puma
ColumnThe Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs
The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.
By Retail Dive Staff • April 5, 2024 -
Courtesy of Bark
Bark adds 2 pet industry veterans to C-suite
New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.
By Suzette Parmley • April 4, 2024 -
Kevin Winter/Getty Images for iHeartRadio via Getty Images
Ludacris, T-Pain to headline Revolve festival
Brands like rhode and SuperGoop are participating in the annual summer event with artist performances and freebies.
By Xanayra Marin-Lopez • April 3, 2024 -
Courtesy of Yitty
Lizzo’s Yitty brand launches into swimwear
The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.
By Howard Ruben • April 3, 2024 -
Courtesy of Poshmark
Poshmark enlists sustainable brands for live shopping event series
Brands including Rothy’s and Christy Dawn will host shows to spotlight circular fashion in celebration of Earth Month.
By Tatiana Walk-Morris • April 3, 2024 -
Permission granted by Target
Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz.
By Peter Adams • April 3, 2024 -
Courtesy of Grove Collaborative
Grove Collaborative refreshes core brand Grove Co.
The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.
By Suzette Parmley • April 2, 2024 -
Daphne Howland/Retail Dive
West Elm launches mobile app
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
By Tatiana Walk-Morris • April 2, 2024 -
Courtesy of Skims
ColumnSkims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
By Chris Kelly • April 1, 2024
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