Marketing: Page 25
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Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods introduces new Inspire fabric for Calia brand
A new collection utilizing the fabric, which mirrors spandex but is more lightweight, is aimed squarely at the athleisure shopper.
By Tatiana Walk-Morris • Jan. 25, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnDr. Squatch uses hypnosis to inspire ‘Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Athletic Brewing
How Athletic Brewing plans to prevail past Dry January
The nonalcoholic beer category leader is focusing on educating moderation-minded drinkers about the nutritional benefits of its products.
By Chris Casey • Jan. 25, 2024 -
Caitlin Mullen/Retail Dive
Klarna adds subscription plan
With an IPO on the horizon, the BNPL firm is offering customers a subscription service for $7.99 per month.
By Caitlin Mullen • Jan. 25, 2024 -
Daphne Howland/Retail Dive
Target to add 1K wellness products to offering
The retailer is introducing hundreds of exclusive items and has also launched an online wellness destination.
By Nate Delesline III • Jan. 24, 2024 -
Courtesy of Solo Stove
Solo Stove names 2 brand ambassadors
The partnerships with Ann Kim and Zachary Fowler come on the heels of a campaign with Snoop Dogg that failed to produce expected sales.
By Howard Ruben • Jan. 24, 2024 -
Permission granted by Samsung
ExtraMile pilots AI-powered ‘digital human’ and signage displays
The California-based c-store retailer has partnered with Samsung on a new program at three of its locations as it digs deeper into technology.
By Brett Dworski • Jan. 23, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Jan. 23, 2024 -
Permission granted by ThredUp
Sponsored by ThredUpHow to determine which resale model works best for your brand
In an era of conscious consumerism coupled with economic volatility, the value of secondhand has never looked more attractive than it does today.
Jan. 22, 2024 -
Courtesy of Hidden Valley Ranch
The Weekly Closeout: GameStop ditches NFTs while Burt’s Bees teams with Hidden Valley Ranch
The gaming retailer shuts its NFT marketplace due to regulatory uncertainty, as the beauty brand debuts flavored lip balm for “wing eating season.”
By Retail Dive Staff • Jan. 19, 2024 -
Ikea to expand plan-and-order stores
The locations, which also serve as pick-up points for online orders, come as the retailer invests billions into its physical store fleet.
By Tatiana Walk-Morris • Jan. 19, 2024 -
"Outside of Crate and Barrel, Natick Mall" by Massachusetts Office Of Travel & Tourism is licensed under CC BY-ND 2.0
Crate and Barrel launches gift registry program across brands
The company made the entirety of its product assortment available to customers creating registries alongside other perks to its gifting offerings.
By Xanayra Marin-Lopez • Jan. 18, 2024 -
Courtesy of Obsess
Hair care brand Amika launches on Roblox
The brand partnered with Obsess to launch “The Amikaverse” on the game platform, and later this year will create a matching virtual store.
By Tatiana Walk-Morris • Jan. 18, 2024 -
Caroline Jansen/Retail Dive
Allbirds looks to sports veterans for chief marketing, design roles
Kelly Olmstead, who joined the brand last year, has been promoted to chief marketer, while Adrian Nyman takes on the new design position.
By Cara Salpini • Jan. 18, 2024 -
Courtesy of Target
Target names Michael Fiddelke chief operating officer
The retailer also shuffled its merchandising team, splitting up responsibility for discretionary categories and essentials.
By Nate Delesline III • Jan. 18, 2024 -
da-kuk via Getty Images
Retailers to use AI for marketing, financial forecasting: survey
Major retailers and consumer packaged goods companies foresee their sales growing or remaining the same from last year, the report found.
By Tatiana Walk-Morris • Jan. 17, 2024 -
Permission granted by National Retail Federation
Ulta topped $10B in sales last year. How the beauty retailer stays relevant
CEO Dave Kimbell discussed recent innovations the retailer has introduced and why the beauty category is expected to remain strong.
By Caroline Jansen • Jan. 17, 2024 -
Courtesy of Lululemon
Lululemon taps new global creative director
Jonathan Cheung is taking on the role, while JJ Collier joins the retailer in the newly created position of vice president of design for outerwear.
By Cara Salpini • Jan. 16, 2024 -
Courtesy of Casper
Casper unveils new store concept in California
An existing Costa Mesa location underwent a refresh to highlight the brand’s top focus points: cooling, support and comfort.
By Howard Ruben • Jan. 16, 2024 -
Courtesy of Target
What it takes to build a private label
Hint: It's more than poaching from Target’s slam-dunk owned brands operation.
By Daphne Howland • Jan. 16, 2024 -
Courtesy of Merit
8 DTC brands to keep an eye on in 2024
With some brands filing for bankruptcy or shutting down entirely, 2023 paved the way for innovation from newer companies.
By Caroline Jansen • Jan. 16, 2024 -
Courtesy of Curology
DTC skin care brand Curology launches on Amazon
Following its entrance into physical retail in late 2022 through its partnership with Target, the brand continues to expand its distribution network.
By Howard Ruben • Jan. 12, 2024 -
Brandon Bell via Getty Images
Under Armour taps new chief product officer, head of Americas
Industry veteran Yassine Saidi will take over product, and Kara Trent will replace David Baxter in the brand’s largest region.
By Cara Salpini • Jan. 12, 2024 -
Stefano Guidi/Getty Images via Getty Images
ColumnThe Weekly Closeout: Layoffs at Amazon and LeBron James partners with Fanatics
The e-commerce giant cut jobs in Prime Video and MGM Studios, while the NBA superstar joined Fanatics Collectibles.
By Retail Dive Staff • Jan. 12, 2024 -
Daphne Howland/Retail Dive
Victoria’s Secret to infuse AI into online shopping
The intimate apparel company tapped Google Cloud’s Vertex AI to enhance search capabilities and personalize product recommendations.
By Kristen Doerer • Jan. 12, 2024
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