Marketing: Page 24
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Cara Salpini/Retail Dive
Alo Yoga, Vuori gaining share in activewear market, report finds
The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.
By Cara Salpini • April 26, 2024 -
Courtesy of Mango
ColumnThe Weekly Closeout: Layoffs at Lululemon and Mango opens more stores
The athletics retailer had a round of layoffs as it shuttered a distribution center and Mango opened locations in Washington, D.C., and Boston.
By Retail Dive Staff • April 26, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Indochino
Indochino launches its first ready-to-wear suit collection
The custom suiting brand is going after convenience with the new line and said it plans to expand its ready-to-wear assortment in the future.
By Suzette Parmley • April 25, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop debuts pre-owned luxury category in UK
Facing a possible ban in the U.S., the social media platform is expanding its focus on secondhand luxury in other markets.
By Tatiana Walk-Morris • April 25, 2024 -
Courtesy of Forever 21
Forever 21 unveils first bridal capsule collection
The fast-fashion company is the most recent retailer to expand its product assortment into the wedding category.
By Tatiana Walk-Morris • April 25, 2024 -
Creative via Getty Images
Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
By Peter Adams • April 24, 2024 -
Courtesy of Foot Locker, Inc.
Foot Locker unveils new store concept in ‘critical year’
Chief Commercial Officer Frank Bracken told Retail Dive the new format fixes some old pain points, like a male-dominant experience, and also serves as a starting point for its fleetwide revamps.
By Cara Salpini • April 24, 2024 -
Courtesy of Jason Wu Beauty
Jason Wu Beauty lands in over 3,000 CVS stores
The partnership adds to the beauty brand’s distribution channels, which also include Target and J.C. Penney.
By Howard Ruben • April 24, 2024 -
Courtesy of Walmart
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
By Chris Kelly • April 24, 2024 -
Courtesy of Allbirds
Allbirds unveils Tree Runner Go sneaker as it refocuses on core products
The shoe features improvements to the original design and comes after the successful launch of the Wool Runner 2.
By Suzette Parmley • April 23, 2024 -
Permission granted by Gensler
Wayfair’s first large-format store to open next month
The location in Wilmette, Illinois, will span 150,000 square feet — about 10 times the size of its other stores — and feature an on-site restaurant.
By Caroline Jansen • April 23, 2024 -
Courtesy of Oura Ring
Target adds Ōura to its online and in-store assortment
The wearable tech company has been adding to its distribution channels, inking deals with Best Buy and Amazon recently.
By Tatiana Walk-Morris • April 23, 2024 -
Courtesy of Figs
Figs recycled over 40K healthcare professional’s scrubs in trade-in program
The “Scrubs That Don’t Suck” campaign launched April 1 and ends on Earth Day as the brand hit its participation goal.
By Suzette Parmley • April 22, 2024 -
iStock.com/ljubaphoto
Sponsored by SheerIDHow retailers can craft compelling offers for Gen Z
Retailers over-index on choosing the right channel to reach Gen Z instead of focusing on the right offer to get their attention, writes Sai Koppala of SheerID.
By Sai Koppala • April 22, 2024 -
Courtesy of Kizik
Kizik opens first pop-up store in NYC as part of brick-and-mortar push
The hands-free footwear brand is expanding its physical presence, with plans to land in 500 wholesale doors and open six stores by the end of the year.
By Suzette Parmley • April 19, 2024 -
Courtesy of Peloton Interactive
ColumnThe Weekly Closeout: Peloton drops free membership as Asos revenue falls over 18%
The struggling home exercise brand quietly removed the free option, while the fast-fashion retailer saw sales plunge in the first half of the year.
By Retail Dive Staff • April 19, 2024 -
Courtesy of Best Buy
Best Buy debuts Apple Vision Pro app
Best Buy Envision uses AR to help customers preview 3D models of TVs, appliances, furniture and other products prior to purchase.
By Tatiana Walk-Morris • April 19, 2024 -
Courtesy of Amazon
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology enabling viewers to easily purchase content seen on their TV screen via a mobile device.
By Aaron Baar • April 19, 2024 -
Permission granted by Michaels
Michaels lowers prices on over 5K products
The arts and crafts retailer has dropped prices to 2019 levels or lower, as it aims to help customers “stretch their dollar,” according to the CEO.
By Kaarin Moore • April 18, 2024 -
Courtesy of Kendra Scott
Kendra Scott teams up with LoveShackFancy on capsule collection
The six-piece collection ties in design elements from both brands and will be available for purchase online and in Kendra Scott’s stores.
By Howard Ruben • April 18, 2024 -
Daphne Howland/Retail Dive
Dick’s Sporting Goods, SidelineSwap expand resale partnership
The companies will hold over 300 used sports gear trade-in events at select Dick’s locations throughout the year.
By Tatiana Walk-Morris • April 17, 2024 -
Courtesy of Aesop
Aesop opens Beverly Hills store, plans two additional openings in NYC
The brand is expanding its physical reach as the beauty industry experiences a wave of consolidation.
By Suzette Parmley • April 17, 2024 -
Courtesy of Bombas
Bombas bets on footwear with the Friday Slide
The move marks the first venture into more traditional footwear for the DTC brand that became popular for its socks.
By Caroline Jansen • April 17, 2024 -
FangXiaNuo via Getty Images
Report: Chief marketer tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
By Peter Adams • April 17, 2024 -
Courtesy of JCPenney
Q&AWhy J.C. Penney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explains how the retailer's revamped program will deliver value to consumers and boost first-party data reserves.
By Chris Kelly • April 17, 2024
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