Marketing: Page 24
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Courtesy of Pacsun
Pacsun launches creative collective to help shape campaigns, merchandise
The Pacsun Collective is a group of content creators, photographers, stylists, videographers and other artists selected to co-create the brand’s future.
By Tatiana Walk-Morris • Feb. 12, 2024 -
NDAB Creativity/Shutterstock.com
Sponsored by PartnerizeAffiliate marketing is a full funnel solution
Discover the impact of affiliate marketing: a cost-effective tool driving brand presence, conversions and loyalty in the consumer journey.
Feb. 12, 2024 -
Permission granted by Macy's
Macy’s continues private label push with State of Day
The new restwear, sleepwear and innerwear collection is part of a larger owned brand strategy — one new CEO Tony Spring says he has confidence in.
By Nate Delesline III • Feb. 9, 2024 -
Courtesy of Walt Disney World Resort/PRNewswire
ColumnThe Weekly Closeout: Disney turns to villains for bridal inspiration, Abercrombie & Fitch Co. cuts a role
The company looked to Ursula and Maleficent for a collection with Allure Bridals, while the specialty retailer eliminated its global brands president position.
By Retail Dive Staff • Feb. 9, 2024 -
Courtesy of Puma
Puma taps H&M vet to lead global brand strategy
Julie Legrand, who also held senior brand and marketing positions at Procter & Gamble, joins the athletics retailer with 20 years of experience.
By Howard Ruben • Feb. 9, 2024 -
Permission granted by Claire's
Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity
Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.
By Peter Adams • Feb. 9, 2024 -
Cara Salpini/Retail Dive
Under Armour CEO on sportstyle pivot: ‘We’re not trying to be anything other than authentically Under Armour’
Stephanie Linnartz talked about the evolution of the company’s product offering as revenue fell 6%.
By Cara Salpini • Feb. 8, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Deyo • Feb. 8, 2024 -
Courtesy of Garnet Hill
Garnet Hill opens first full-price location
The Qurate Retail Group-owned brand will offer women’s apparel and home textiles in the store.
By Howard Ruben • Feb. 7, 2024 -
Courtesy of H&M
H&M’s new store concept features a secondhand shop-in-shop
The location, in New York City’s SoHo neighborhood, contains the brand’s first “Pre-Loved” shopping experience in North America.
By Tatiana Walk-Morris • Feb. 6, 2024 -
Courtesy of Curology
Curology expands into hair care
To coincide with the launch of a new prescription hair growth treatment, the brand is running a 1980s-themed campaign called “Follicle Fitness.”
By Howard Ruben • Feb. 5, 2024 -
Courtesy of Business Wire
Sweaty Betty taps Nike vet as chief marketing officer
The Wolverine World Wide-owned athletic brand has tapped Kerry Williams, a former hockey player and retail veteran, to fill the role.
By Howard Ruben • Feb. 2, 2024 -
Courtesy of Lululemon
Lululemon enters men’s footwear with casual sneaker launch
Cityverse, the brand’s everyday shoe debut, launches this month and marks the company’s first footwear style available to men.
By Tatiana Walk-Morris • Feb. 2, 2024 -
Courtesy of Peloton
Peloton to end co-branded college bike experiment
Less than six months after announcing a program with the University of Michigan, the brand will no longer release bikes in other school colors.
By Caroline Jansen • Feb. 1, 2024 -
Courtesy of Carhartt
Fragile like a bomb: Why Carhartt’s new women’s line is making hard-working gear soft
That word doesn’t necessarily match the workwear brand’s rugged aesthetic, but it’s part of “a more concerted effort” to give working women what they want.
By Cara Salpini • Feb. 1, 2024 -
Kaarin Vembar/Retail Dive
DTC’s outlook for 2024
As the new year kicks off, the space has already seen many C-suite changes, acquisitions and sales.
By Caroline Jansen • Jan. 31, 2024 -
Courtesy of Stitch Fix
Can Stitch Fix’s new transformation team prove its model at last?
The online clothing-box retailer may have an opportunity to undo its mistakes and take advantage of weakness at rivals, analysts say.
By Daphne Howland • Jan. 30, 2024 -
Courtesy of Mango
Mango opens virtual store on Roblox
More brands and retailers have flocked to the online game platform to create digital renditions of their stores and products.
By Tatiana Walk-Morris • Jan. 30, 2024 -
Courtesy of Kith
Kith debuts loyalty program with members-only merch
The brand is offering exclusive apparel, footwear, accessories and other perks to its members.
By Tatiana Walk-Morris • Jan. 30, 2024 -
Courtesy of Etsy
Etsy launches AI-based gift recommendation service
Gift Mode uses human curation and machine learning to offer shoppers a selection of products for gift recipients.
By Xanayra Marin-Lopez • Jan. 29, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown launches fashion line
Florence by Mills Fashion will release its first collection online in the U.S. and U.K. in early February. Shoppers can expect frequent drops every month.
By Howard Ruben • Jan. 29, 2024 -
Courtesy of Brooklinen
Building out its physical footprint, Brooklinen opens store in Washington, DC
The store, which opened Saturday, is located in the Logan Circle neighborhood in the historic Black Cat concert venue.
By Howard Ruben • Jan. 29, 2024 -
Courtesy of Boring Mattress Co
Tuft & Needle founder launches Boring Mattress Co
Daehee Park, alongside Tuft & Needle’s ex-Head of Product Tyler Marino and Corben Leo, wants to “cut the crap” out of mattress shopping.
By Caroline Jansen • Jan. 26, 2024 -
Courtesy of J.C. Penney
J.C. Penney, Dallas-based influencer team up for menswear collection
The retailer is growing its product offerings as it executes its post-bankruptcy turnaround plan.
By Tatiana Walk-Morris • Jan. 26, 2024 -
Permission granted by Petco
ColumnThe Weekly Closeout: Petco deepens healthcare ties as Sephora’s leadership shakeup continues
The pet retailer partnered with Nationwide on customizable pet insurance, while the beauty retailer’s top ranks saw more movement.
By Retail Dive Staff • Jan. 26, 2024
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