Marketing: Page 23
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Courtesy of Pacsun, Formula 1
Pacsun and Formula 1 showcase new sports collection at Miami pop-up
The Gen Z retailer leveraged the Miami Grand Prix racing event to unveil pieces in the collection.
By Xanayra Marin-Lopez • May 8, 2024 -
Kevork Djansezian/Getty Images via Getty Images
Lululemon leans into pickleball with Life Time partnership
The tie-up, which makes the athletics retailer the official apparel partner of Life Time pickleball and tennis, also involves event collaborations.
By Howard Ruben • May 8, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Miniso
Miniso opens at American Dream Mall
The company continues to grow its store footprint in the U.S. and abroad following a surge in sales last year.
By Tatiana Walk-Morris • May 8, 2024 -
"Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
Gap names new global chief marketing officer amid push to revitalize brand
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
By Peter Adams • May 8, 2024 -
Courtesy of Brooks Running
Brooks Running reports ‘highest quarterly results in brand’s history’
The DTC brand said its Q1 success is due in part to its multichannel strategy and product innovation.
By Suzette Parmley • May 8, 2024 -
Courtesy of Daily Harvest
Daily Harvest launches at Target
The expansion into 250 of the mass merchant’s stores comes as the DTC food brand builds out its wholesale footprint with retailers like Costco and Wegmans.
By Howard Ruben • May 7, 2024 -
Courtesy of Impossible Foods
Impossible Foods’ Americana ads address the meat problem — with more meat
The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.
By Chris Kelly • May 7, 2024 -
Courtesy of Kismet
John Legend and Chrissy Teigen launch Kismet pet brand
The celebrity couple said the brand offers high quality pet food, lifestyle goods and content.
By Suzette Parmley • May 6, 2024 -
Permission granted by Goop
Amazon’s Summer Beauty Haul returns
The beauty savings event is back for the second year — following the company teasing a July return to Prime Day.
By Nate Delesline III • May 6, 2024 -
Courtesy of Azazie
DTC bridal brand Azazie opens first physical location
Azazie Studio is closed to the public and will be used to host private events, bridal celebrations, style and influencer appointments, gifting suites and more.
By Howard Ruben • May 6, 2024 -
Courtesy of Instacart
Kohl’s to deliver same day through Instacart
Shoppers can place orders for a same day or scheduled delivery as the retailer continues to leverage its physical footprint.
By Tatiana Walk-Morris • May 6, 2024 -
Column
The Weekly Closeout: Boscia plans to shutter website and L’Occitane takes steps to go private
The clean skin care brand said it will close its website on May 31, while the beauty brand’s chairperson, Reinold Geiger, launched a buyout bid.
By Retail Dive Staff • May 3, 2024 -
Courtesy of J.C. Penney
J.C. Penney, country singer Walker Hayes to release limited-time collection
Following its bankruptcy, the retailer has been improving its merchandise and technology infrastructure to resurrect its business.
By Tatiana Walk-Morris • May 3, 2024 -
Kevin Dietsch / Staff via Getty Images
Peloton lays off 15% of global workforce as CEO Barry McCarthy exits
The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.
By Caroline Jansen • May 2, 2024 -
Permission granted by Hanna Andersson
Hanna Andersson taps Apple vet as chief brand officer
Grace Wong, who also worked at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.
By Howard Ruben • May 2, 2024 -
Courtesy of DKNY
DKNY to debut virtual collection on Roblox
The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.
By Tatiana Walk-Morris • May 2, 2024 -
Williams-Sonoma to pay $3.2M for violating FTC’s Made in USA order
The retailer listed products as being made in the United States when they were manufactured abroad and will pay a "record" civil penalty.
By Nate Delesline III • May 1, 2024 -
Courtesy of Ethan Gulley for Sun Day Red
Tiger Woods’ Sun Day Red debuts first collection
The professional athlete and TaylorMade in February announced the launch of the brand after Woods ended his 27-year partnership with Nike.
By Howard Ruben • May 1, 2024 -
Courtesy of Williams-Sonoma
Williams Sonoma debuts new mobile app
The app gives users access to recipes, the ability to create and manage registries, connect with design experts and shop by room.
By Tatiana Walk-Morris • May 1, 2024 -
Permission granted by Grove Collaborative
Grove Collaborative CEO talks new subscription model, winning over ‘dark green customers’
Eight months into his tenure, Jeff Yurcisin is shaking things up at the sustainable products company.
By Suzette Parmley • Updated May 1, 2024 -
Courtesy of Nordstrom
Nordstrom debuts online marketplace
The retailer has enlisted multiple brands — such as Adore Me, DXL and Cynthia Rowley — to expand its product assortment for online shoppers.
By Tatiana Walk-Morris • April 30, 2024 -
Tirachard via Getty Images
Influencers sway consumers but authenticity loses some clout, study says
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
By Aaron Baar • April 30, 2024 -
Daphne Howland/Retail Dive
J. Jill to elevate customer service in some stores
The retailer’s multifaceted “One Wardrobe. No Limits” effort is based on research revealing women’s frustration with the clothes in their closets.
By Daphne Howland • April 29, 2024 -
Permission granted by Snif
Fragrance brand Snif lands in all Ulta Beauty locations
After first forming a partnership with the beauty retailer last summer, the move expands the brand’s presence from 539 Ulta stores to more than 1,350.
By Howard Ruben • April 29, 2024 -
Courtesy of LL Bean and Summersalt
L.L. Bean, Summersalt team up on swimwear collection
Outdoor gear and accessories, including hats and sandals, are also part of the collection.
By Suzette Parmley • April 26, 2024
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