Marketing: Page 22
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Daphne Howland/Retail Dive
Macy’s names new VP of media network
Michael Krans is joining the department store from Walmart Connect, where he led the fashion team.
By Tatiana Walk-Morris • March 12, 2024 -
Courtesy of Glaze
Hair care brand Glaze inks wholesale partnership with Target
The Waldencast Ventures subsidiary is now available in over 300 of the mass merchant’s stores as well as on its website.
By Howard Ruben • March 11, 2024 -
Courtesy of Macy's
US private label sales grew 6% last year, reaching $217B: report
Sales have steadily risen since 2019, but units have plateaued somewhat since their peak in 2020, according to Circana.
By Tatiana Walk-Morris • March 11, 2024 -
Courtesy of Michaels
Michaels promotes online MakerPlace with ‘Respect the Handmade’
A new brand campaign and an in-store pilot of the marketplace further position the company as an alternative to Etsy.
By Jessica Deyo • March 11, 2024 -
Spencer Platt via Getty Images
Best Buy’s suppliers help defray costs in choppy electronics market
The retailer logged $20 million in vendor spending on things like promotions, displays, special staffing and fulfillment services.
By Ben Unglesbee • March 8, 2024 -
Courtesy of Ōura
Ōura launches on Amazon
The tie-up with the e-commerce giant follows a partnership with Best Buy formed last year as the wearable tech brand builds out its wholesale presence.
By Howard Ruben • March 8, 2024 -
Courtesy of Abercrombie & Fitch
Abercrombie & Fitch enters wedding category
The apparel company is offering a curated collection of celebration-ready pieces, allowing shoppers to sort items by occasion.
By Xanayra Marin-Lopez • March 8, 2024 -
Courtesy of BowFlex
ColumnThe Weekly Closeout: BowFlex files for Chapter 11, Public Lands partners with Saucony
The at-home fitness company has a $37.5 million buyout offer, and the Dick’s Sporting Goods banner teamed up with the footwear brand on running shoes.
By Retail Dive Staff • March 8, 2024 -
Courtesy of Wolverine World Wide
Merrell, Sweaty Betty to launch women’s hiking collection
The collaboration, which features footwear, activewear and accessories, will be available at select retailers and via both brands’ e-commerce sites.
By Lara Ewen • March 7, 2024 -
Courtesy of REI Co-op
REI releases first nongendered apparel collection for adults
The company also said it is transitioning its in-house brand away from gender-specific merchandise “where it makes sense.”
By Tatiana Walk-Morris • March 7, 2024 -
Courtesy of Basma Beauty
Basma now sells its TikTok-approved cosmetics at Sephora
The beauty brand entered the color category with a cream blush its social media community helped “co-create.”
By Tatiana Walk-Morris • March 7, 2024 -
Taunya Moore/Retail Dive
Tractor Supply revamps loyalty program with lower threshold for perks
The over 30 million Neighbor’s Club members represent more than three-quarters of sales for the retailer.
By Tatiana Walk-Morris • March 6, 2024 -
Sam Silverstein/Retail Dive
Target launches private label toy brand
The retailer’s Gigglescape assortment will include stuffed animals, books and games priced at $20 or less.
By Nate Delesline III • March 6, 2024 -
Courtesy of StockX
StockX releases immersive shopping experience for Apple Vision Pro
With the new app, users can view 3D product models of sneakers that appear on shelves in their home environment.
By Tatiana Walk-Morris • March 6, 2024 -
Courtesy of Youthforia
Youthforia expands its partnership with Ulta
The brand’s Date Night Skin Tint Serum Foundation is available in over 500 Ulta stores, while the BYO Blush is sold in all of the beauty retailer’s locations.
By Howard Ruben • March 6, 2024 -
AsiaVision via Getty Images
‘Clunky’ chatbots disrupt e-commerce experiences, survey finds
AI-powered chatbots are the top reason consumers abandon an online shopping experience, an Intellias survey found.
By Bryan Wassel • March 5, 2024 -
Courtesy of Target
Target to launch paid membership program to rival Amazon Prime, Walmart+
Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.
By Nate Delesline III • March 5, 2024 -
Courtesy of Spanx
Spanx leans into apparel offering with first-ever global campaign
Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women often juggle.
By Jessica Deyo • March 5, 2024 -
Courtesy of ThirdLove
ThirdLove partners with Neiman Marcus
The DTC intimates brand is expanding its reach and gaining access to luxury shoppers through the department store.
By Kaarin Moore • March 5, 2024 -
Permission granted by Gap
Gap reworks Jungle’s TikTok hit to show off spring linen collection
New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.
By Peter Adams • March 4, 2024 -
Daphne Howland/Retail Dive
The former Westfield San Francisco Centre rebranding to ‘Emporium’
Rehabilitating the embattled shopping center, whose new name evokes a long-ago West Coast department store, will take a lot of effort.
By Daphne Howland • March 4, 2024 -
Alyssa Eskel-Martin/Retail Dive
Sponsored by Talon.One[PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points
Listen to this three-part podcast series, find out how incentive approaches are changing and what retail innovators are doing differently.
By Retail Dive's studioID • Updated May 6, 2024 -
Courtesy of Party City
Party City to expand new store format after promising results
The retailer said it has moved away from a traditional aisle experience and developed “birthday worlds” within each store.
By Tatiana Walk-Morris • March 1, 2024 -
Courtesy of Olipop
Olipop seeks best friend creator duo for expenses-paid national tour
The brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • March 1, 2024 -
Courtesy of Athleta
Athleta signs 5-year partnership with Katie Ledecky
The brand added the Olympic swimmer as the newest member of its Power of She Collective and debuted the “Find your Movement” campaign.
By Howard Ruben • March 1, 2024
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