Marketing: Page 21
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Courtesy of Crate & Barrel
Crate and Barrel debuts home collection with fashion designer Laura Kim
Kim, who is the co-creative director of Oscar de la Renta, is making her debut in the homewares space with the retailer.
By Tatiana Walk-Morris • June 10, 2024 -
Courtesy of Claire's, Hello Kitty
ColumnThe Weekly Closeout: Kirkland’s explores strategic alternatives as Claire’s celebrates Hello Kitty
The home retailer is also instituting a cost-savings plan as sales fell 5% in Q1. Meanwhile, the tween brand is honoring the iconic character’s 50th anniversary.
By Retail Dive Staff • June 7, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Elias Parise/Hoka
Hoka opens New York City flagship store
The Fifth Avenue location marks the popular running brand’s second store in New York City and eighth store in the U.S.
By Howard Ruben • June 7, 2024 -
Scott Olson via Getty Images
Sam’s Club looks to members to bolster private label offerings
In a new initiative, the Walmart-owned club retailer is enlisting the help of 50,000 shoppers to help co-create products for its Member’s Mark line.
By Peyton Bigora • June 7, 2024 -
Kaarin Vembar/Retail Dive
Lululemon CEO says it missed opportunities in the women’s business in Q1
A narrow color palette and insufficient inventory in smaller sizes contributed to slower growth in the U.S., though overall revenue was still up 10%.
By Cara Salpini • June 6, 2024 -
Courtesy of Victoria's Secret & Co.
Victoria’s Secret beat expectations in Q1, but is it enough?
Its namesake and Pink brands have held onto some 20% market share in intimates, though its beauty business is its best-performing category.
By Daphne Howland • June 6, 2024 -
Courtesy of Ikea
Ikea remodels remote work with paid positions for Roblox store
The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.
By Sara Karlovitch • June 6, 2024 -
Courtesy of Banana Republic
Banana Republic unveils refreshed New York City flagship
The revamped SoHo location features concierge, styling and tailoring services, along with the first BR Home showroom in the city.
By Tatiana Walk-Morris • June 6, 2024 -
Courtesy of ¡DÍOS MIO! COFFEE
Sofía Vergara launches coffee brand on Walmart.com
Díos Mio Coffee — which is available in whole and ground beans, K-Cups and Nespresso pods — will enter the mass merchant’s stores in September.
By Howard Ruben • June 6, 2024 -
Courtesy of Abercrombie & Fitch Co.
Why Abercrombie & Fitch isn’t complaining about the weather
A merchandising-first mindset is behind the once-troubled brand’s transformation into one of the best performers in retail, analysts say.
By Daphne Howland • June 6, 2024 -
Tasia Wells via Getty Images
Shinola, Filson parent appoints CEO, chief marketer
Steve Katzman will oversee operations at both brands in the top spot at Bedrock, while Kevin Wertz, formerly of SmileDirectClub, takes the lead marketing role.
By Lara Ewen • June 5, 2024 -
Courtesy of Stitch Fix
Amid ongoing declines, Stitch Fix pilots customer experience improvements for summer launch
A core group of customers is keeping and spending more per box, suggesting that the company is on the right track, analysts said.
By Daphne Howland • June 5, 2024 -
Courtesy of Lowe's
Lowe’s pilots kitchen visualization app in stores
The retailer wants customers to use its Apple Vision Pro app to help design and select products for their homes.
By Tatiana Walk-Morris • June 4, 2024 -
Courtesy of Halara
DTC activewear brand Halara opens first pop-up shop
The company, which says it releases hundreds of new styles per week, is testing the New York City market as one of a series of planned pop-ups.
By Howard Ruben • June 3, 2024 -
Courtesy of Instant Brands
Instant Pot Brands names new chief commercial officer
The kitchen appliance brand also announced a leader of marketing, e-commerce and consumer care as it carves a path post-bankruptcy.
By Howard Ruben • May 31, 2024 -
Courtesy of Sierra
ColumnThe Weekly Closeout: Best Buy sales fall 6.5% and Sierra hits 100 stores
The electronics retailer continues to face pressure in its core segment, while T.J. Maxx’s outdoors-focused sibling eyes more growth ahead.
By Retail Dive Staff • May 31, 2024 -
Courtesy of L'Occitane
L’Occitane introduces virtual fragrance experience
The L’Occitane Greenhouse highlights the company’s range of summer fragrances within a virtual world.
By Tatiana Walk-Morris • May 30, 2024 -
Courtesy of Emperia
Walmart launches immersive digital shopping experience
Walmart Realm is composed of influencer-led virtual shops meant to shorten the distance between inspiration and commerce.
By Tatiana Walk-Morris • May 29, 2024 -
Courtesy of Target
Target adds 1K summer items in affordability push
In an attempt to draw in budget-sensitive shoppers, product prices start at $1 and more than half of the assortment is less than $15.
By Tatiana Walk-Morris • May 24, 2024 -
Courtesy of Wilson Sporting Goods
Wilson signs WNBA rookie Caitlin Clark
As part of the deal, the sporting goods brand will partner with the athlete on a signature basketball line celebrating her legacy.
By Howard Ruben • May 24, 2024 -
Courtesy of e.l.f. cosmetics
ColumnThe Weekly Closeout: E.l.f. Beauty reports $1B in net sales and Wayfair opens its first large-format store
The cosmetics brand increased sales 77% year over year, while the DTC furniture company debuted a store in Wilmette, Illinois.
By Retail Dive Staff • May 24, 2024 -
alexei_tm for iStock via Getty Images
Walmart adds pet telehealth benefit for Walmart+ members
The retailer is partnering with Pawp on a perk that will give pet owners free virtual access to a team of veterinary professionals.
By Tatiana Walk-Morris • May 23, 2024 -
Courtesy of Kiehl's
Kiehl’s launches in the Amazon Premium Beauty store
The skin care brand will have a dedicated storefront with products like sunscreen, facial creams and masks.
By Tatiana Walk-Morris • May 23, 2024 -
Courtesy of Google
Google to bring ads to new AI Overview as part of search transformation
At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.
By Peter Adams • May 22, 2024 -
Courtesy of Kizik
After opening Mall of America location, Kizik plots first East Coast store
As it works to build out its physical footprint, the hands-free footwear brand plans to open a store at the King of Prussia mall in Pennsylvania on June 14.
By Suzette Parmley • May 22, 2024
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