Marketing: Page 21
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Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 26, 2024 -
Courtesy of Kendra Scott
Kendra Scott expands fine jewelry offering with lab grown diamond collection
The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.
By Suzette Parmley • March 25, 2024 -
Courtesy of Pacsun
Pacsun enlists emerging artists to promote festival collection
The teen clothing brand tapped its new Pacsun Collective to shape the music festival-centric campaign.
By Tatiana Walk-Morris • March 25, 2024 -
andresr via Getty Images
Sponsored by BazaarvoiceEmpowering your brand through everyday voices: Harnessing user-created content
When done right, social content can engage consumers, unlock sales and drive conversion. That’s what happened when Bazaarvoice worked with Petco and River Island on their social content strategy.
March 25, 2024 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Layoffs at Walgreens and what would it mean if Nordstrom went private?
The drugstore chain closed two distribution centers. Meanwhile, go-private rumors at the department store could have been sparked by Macy’s.
By Retail Dive Staff • March 22, 2024 -
Permission granted by Zimba
Walmart adds oral care brands targeting Gen Z and millennial shoppers
Zimba and Plus Ultra will land in 4,500 and 600 of the mass merchant’s stores, respectively, significantly expanding their wholesale presence.
By Howard Ruben • March 21, 2024 -
Courtesy of Kohl's
Sephora deal ‘a real coup’ for Kohl’s, CEO says
Forty percent of customers who visit the Sephora shop-in-shops are new to the department store, Tom Kingsbury said at Shoptalk.
By Nate Delesline III • March 21, 2024 -
Justin Sullivan via Getty Images
Meta’s payment plays may pay off this year: report
A partnership between Meta and Amazon “could represent the tipping point of transforming social media into a transaction platform,” Mizuho Securities analysts said in a report.
By James Pothen • March 21, 2024 -
Justin Sullivan via Getty Images
Untuckit to open 14 new stores in 2024
The DTC apparel brand said the first seven stores will open by May across California, Georgia, Florida, New Jersey and New York.
By Howard Ruben • March 20, 2024 -
Courtesy of Manscaped
ColumnManscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 19, 2024 -
Permission granted by The Sill
The Sill expands into outdoor plants, gardening products
The brand, which became known for its houseplants, has added flowering trees, shrubs, fertilizers, tools and more to its assortment.
By Howard Ruben • March 19, 2024 -
Permission granted by FabFitFun
FabFitFun acquires PupBox from Petco
The deal both satisfies a need from existing members who have been asking for more pet offerings and allows the company to reach new audiences.
By Caroline Jansen • March 19, 2024 -
Courtesy of Kohl's
Kohl’s expands home goods assortment by 40%
The department store sees opportunity despite stubborn declines in the market since the height of the pandemic.
By Daphne Howland • March 19, 2024 -
Courtesy of Under Armour
Under Armour, Curry Brand sign new athlete in multiyear deal
University of South Carolina guard MiLaysia Fulwiley will wear the Steph Curry shoes for the rest of her college career at the school.
By Tatiana Walk-Morris • March 18, 2024 -
Jamie McCarthy via Getty Images
Nicki Minaj launches press-on nail brand
The brand, dubbed Pink Friday Nails, allows customers to customize the length, shape and design of the products.
By Howard Ruben • March 18, 2024 -
Daphne Howland/Retail Dive
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 18, 2024 -
Permission granted by The Ibotta Performance Network
Sponsored by The Ibotta Performance NetworkSummer outlook 2024: Seasonal CPG trends to build your marketing strategy
Uncover summer seasonality trends for your category and tactics to maximize incremental sales.
March 18, 2024 -
Permission granted by Impossible Foods
Impossible Foods has always claimed to bleed red, now its label will
The plant-based pioneer announced new packaging at Natural Products Expo West to attract more meat lovers to its burgers, sausages and chicken.
By Elizabeth Flood • March 15, 2024 -
Courtesy of Amazon
Amazon announces first Big Spring Sale
In a shift from previous sale promotions, the retailer said Prime membership is not required to shop the event, which starts Wednesday.
By Nate Delesline III • March 15, 2024 -
Courtesy of Michaels
Michaels boosts in-store experience with birthday parties, classes
The crafts retailer reimagined its class offering and introduced a party planning service for children in the U.S. as it leans into experience.
By Tatiana Walk-Morris • March 15, 2024 -
Courtesy of Bath & Body Works
The Weekly Closeout: Dollar Tree to add $7 items and Bath & Body Works teams up with Netflix
The dollar store is expanding its multiprice assortment, while the personal care retailer debuted a “Bridgerton” collection as part of a yearlong partnership.
By Retail Dive Staff • March 15, 2024 -
Courtesy of Hugo Boss
Hugo Boss lands on Roblox to promote new denim-inspired clothing line
Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.
By Peter Adams • March 14, 2024 -
Courtesy of Walgreens
Claire’s to launch displays in thousands of Walgreens stores
The pharmacy chain retailer is diversifying its product assortment amid declining U.S. retail sales.
By Tatiana Walk-Morris • March 13, 2024 -
Courtesy of Cat & Jack, Target
Target’s Cat & Jack kid’s apparel headed to Hudson’s Bay in Canada
The owned brand of kids' clothes is one of Target's strongest, and will have a dedicated space in every Hudson's Bay store.
By Nate Delesline III • March 12, 2024 -
Permission granted by Generation Tux
Generation Tux steps into physical retail
The online suit and tuxedo rental company’s showroom will feature tech that uses data and AI to understand a customer’s measurements and desired fit.
By Howard Ruben • March 12, 2024
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