Marketing: Page 20
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Adam Glanzman via Getty Images
New Balance launches trade-in program in nearly 100 stores
In partnership with Archive, the brand is scaling its Reconsidered program where customers bring in gently worn footwear to receive a voucher toward their next purchase.
By Tatiana Walk-Morris • June 24, 2024 -
Courtesy of Beyond Meat
Beyond Meat launches next product in fourth generation formula lineup
The plant-based pioneer is furthering its mission to make cleaner-label products by offering new sausage varieties.
By Elizabeth Flood • June 21, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Permission granted by Dollar General
Dollar General names Walmart vet as chief marketing officer
The retailer also announced the appointment of six others to leadership roles in merchandising, store operations and asset protection.
By Nate Delesline III • June 21, 2024 -
Courtesy of Big Lots
ColumnThe Weekly Closeout: Big Lots issues ‘going concern’ warning and Amazon ditches plastic air pillow packaging
The discount retailer said it may not meet its credit and term loan obligations, while Amazon aims to drop plastic air pillows in North American shipments by the holidays.
By Retail Dive Staff • June 21, 2024 -
Daphne Howland/Retail Dive
Macy’s kicks off summer with first campaign under new CMO
The campaign will link back to the department store chain’s July Fourth fireworks display.
By Sara Karlovitch • June 21, 2024 -
Courtesy of Camp
Family experience retailer Camp to open 2 new locations
In partnership with mall owner Simon, the interactive toy retailer will debut stores in Philadelphia and Houston.
By Kaarin Moore • June 20, 2024 -
Getty Images via Getty Images
Amazon unveils cookieless ad-targeting solution
Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
By Peter Adams • June 20, 2024 -
Courtesy of SpartanNash
Private label momentum shows no signs of slowing
Even if grocery prices fall, shoppers plan to continue purchasing store brands, new research from FMI — The Food Industry Association found.
By Catherine Douglas Moran • June 20, 2024 -
Courtesy of Skims
Skims features ‘Bridgerton’ star Nicola Coughlan in latest campaign
The campaign, which was shot by Elizaveta Porodina, features the actor modeling items from the brand’s Soft Lounge collection.
By Howard Ruben • June 20, 2024 -
Courtesy of Goop
Gwyneth Paltrow’s Goop launches mascara
The product, which is priced at $28, is available on the company’s website as well as in Goop stores and retail partner locations.
By Howard Ruben • June 18, 2024 -
Courtesy of Lee and Heydude
Lee collabs with footwear brand Heydude
The line with the Crocs-owned brand includes apparel and shoes and was the denim brand’s first collaboration to launch on Amazon.
By Lara Ewen • June 18, 2024 -
Daphne Howland/Retail Dive
Beyond shakes up C-suite in quest for profitability
Bed Bath & Beyond CEO Chandra Holt has left after less than five months as the struggling e-retail conglomerate streamlines its leadership.
By Daphne Howland • June 17, 2024 -
Courtesy of Skims
Skims opens first permanent store in Washington, DC’s Georgetown neighborhood
The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.
By Howard Ruben • June 17, 2024 -
Courtesy of Gap Inc.
Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles
Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.
By Tatiana Walk-Morris • June 17, 2024 -
Courtesy of Walmart
Walmart opens access to off-site customer journey insights for suppliers
With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.
By Chris Kelly • June 17, 2024 -
Daphne Howland/Retail Dive
A year after marketing turmoil, a more subdued Pride Month
Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.
By Daphne Howland • June 17, 2024 -
Courtesy of Walmart corporate blog
Walmart+ Week returns Monday ahead of Amazon’s Prime Day
This year's event includes deals on fuel, cash back on flights booked through Walmart+ Travel and a mystery offer.
By Nate Delesline III • June 14, 2024 -
Courtesy of Walmart
Walmart targets Gen Z with apparel brand relaunch
The overhaul of its “No Boundaries” private label is the retailer’s latest attempt to gain traction in fashion, this time with casual style and low prices.
By Daphne Howland • June 14, 2024 -
Courtesy of Bark, Inc.
ColumnThe Weekly Closeout: GameStop raises $2B and Bark Air has a ruff start
The meme stock frenzy continues to be kind to the gaming retailer, while Bark’s new airline effort faced a lawsuit within its first month of operation.
By Retail Dive Staff • June 14, 2024 -
Courtesy of Revolve
Revolve Group opens first physical store
The Aspen, Colorado, location comes after a successful pop-up shop and will feature collections from both Revolve and Fwrd.
By Tatiana Walk-Morris • June 13, 2024 -
Cara Salpini/Retail Dive
Too Faced joins Amazon’s premium beauty store
The move comes just weeks after sister brand Clinique opened an Amazon storefront as the e-commerce giant ups its beauty game.
By Howard Ruben • June 12, 2024 -
Nate Delesline III/Retail Dive
Lowe’s names chief marketing officer
Jennifer Wilson was promoted to the role and oversees a number of initiatives including the company’s retail media network.
By Tatiana Walk-Morris • June 12, 2024 -
Courtesy of Pretty Smart
Beauty brand Pretty Smart launches exclusively at Walmart
Developed in partnership with Walmart’s merchandising team, the brand aims to offer luxury beauty products at an affordable price point.
By Howard Ruben • June 11, 2024 -
Courtesy of Givenchy Beauty
Givenchy Beauty makes over Roblox space for Pride Month
The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.
By Jessica Deyo • June 10, 2024 -
Courtesy of Walmart
Walmart to bring electronic shelf labels to thousands of stores
The retailer expects to deploy the technology to 2,300 locations by 2026 in a bid to improve efficiency and customer service.
By Sam Silverstein • June 10, 2024
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