Marketing: Page 19
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Cara Salpini/Retail Dive
Customers want rewards and exclusive perks from loyalty programs, survey finds
Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to Snappy.
By Kristen Doerer • July 9, 2024 -
Courtesy of Vineyard Vines
Vineyard Vines teams up with Jeep on capsule collection
The collection, which is available in select Vineyard Vines stores as well as on its website, consists of hats, sweatshirts, shirts and shorts.
By Howard Ruben • July 9, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Daphne Howland/Retail Dive
Best Buy Canada to open 167 small-format stores
The electronics retailer will enter new communities under a partnership with Bell Canada, which will be responsible for store operating and labor costs.
By Nate Delesline III • July 8, 2024 -
Courtesy of Glossier
Glossier inks partnership with USA Basketball Women’s National Team
The beauty brand in March expanded its partnership with the WNBA, which initially launched in 2020.
By Howard Ruben • July 3, 2024 -
Permission granted by Hoka
Hoka’s latest avian-themed ads look to shore up favor among runners
Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.
By Peter Adams • July 3, 2024 -
Courtesy of Framebridge
Framebridge opens first store in Texas
The location in Austin marks the DTC framing company’s 23rd store nationwide.
By Howard Ruben • July 2, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. tests real-world commerce on Roblox via Walmart tech
Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f. Up! experience.
By Jessica Deyo • July 2, 2024 -
Courtesy of M.M. LaFleur
M.M. LaFleur’s CEO on the brand’s evolution and relaunching a store fleet
It’s been years since M.M. LaFleur shuttered its subscription service and closed all its stores. Now it’s recommitting to both.
By Cara Salpini • July 2, 2024 -
Courtesy of Target
Target relaunches Auden intimates and sleepwear private label
The retailer has recently introduced new in-house brands and relaunched or expanded several of its most popular ones.
By Nate Delesline III • July 1, 2024 -
Courtesy of Joann
Joann launches Gen Z-focused brand campaign
A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.
By Nate Delesline III • July 1, 2024 -
Daphne Howland/Retail Dive
Kohl’s latest to compete with Prime Day
This month the department store is holding a sales event right after its “Summer Cyber Deals.”
By Daphne Howland • July 1, 2024 -
Courtesy of Sam's Club
Gen Z, millennials drive membership growth at Sam’s Club
Walmart CFO John David Rainey said the digital experience at the club retailer resonates with that cohort.
By Kaarin Moore • July 1, 2024 -
Courtesy of Saks FIfth Avenue
Saks Fifth Avenue expands standalone Fifth Avenue Club locations
The retailer is increasing the presence of its luxury personal shopping and styling service locations into major markets this year.
By Tatiana Walk-Morris • July 1, 2024 -
Permission granted by Pinterest
Sponsored by PinterestFrom inspiration to purchase: High action holiday shoppers dial up spend on Pinterest
The holidays are the time to splurge on new goods and experiences, and Pinterest is where consumers come to do just that.
July 1, 2024 -
Courtesy of Away
Away expands into softside luggage
After making a name for itself selling hardshell suitcases, the DTC luggage brand is expanding to capture what it says is 50% of the luggage market.
By Howard Ruben • June 28, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop to discount ‘thousands’ of items during sales event
The social media platform is following Amazon’s lead with its own Deals for You Days this July.
By Tatiana Walk-Morris • June 28, 2024 -
Courtesy of Tractor Supply
Tractor Supply slashes all DEI roles, carbon-emission goals and Pride support
The retailer said it would focus on “being a good neighbor,” but the Human Rights Campaign said the decisions mean the company is “turning its back on their own neighbors.”
By Daphne Howland • June 28, 2024 -
Permission granted by Chewy
ColumnThe Weekly Closeout: Chewy plans $500M share buyback, Conn’s receives Nasdaq delinquency notice
The online pet retailer agreed to repurchase shares from its largest shareholder, while the home retailer received the notification after not filing its latest quarterly report.
By Retail Dive Staff • June 28, 2024 -
Justin Sullivan via Getty Images
Consumers splurge on cosmetics online despite inflation: report
While shoppers are trading down in categories like electronics and apparel, they’re continuing to buy luxury goods like fragrances and lipsticks, Adobe Analytics found.
By Howard Ruben • June 27, 2024 -
Courtesy of David's Bridal
David’s Bridal debuts shapewear line
The new Shapewear DB Studio collection marks the retailer’s expansion into another product category.
By Tatiana Walk-Morris • June 27, 2024 -
Courtesy of Toys R Us
Toys R Us creates first brand film to use OpenAI’s text-to-video tool
As it prepares for a major relaunch, the toy brand’s production arm is embracing generative AI tools that have become the focus of the marketing and media industries for the last few years.
By Chris Kelly • June 26, 2024 -
Courtesy of Amazon
Walmart, Target, Best Buy pile on as Amazon announces Prime Day schedule
These summer sales may offer the best deals of the season. But are they on products that consumers actually want?
By Daphne Howland • June 25, 2024 -
Courtesy of Foot Locker, Inc.
Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access
A new mobile app will join the refreshed FLX Rewards program later this year as the athletics retailer undergoes a major turnaround effort.
By Cara Salpini • June 25, 2024 -
Daphne Howland/Retail Dive
Target teams with Shopify to expand its marketplace
A selection of Shopify merchants, like True Classic, will join the mass merchant’s digital marketplace, with some available in stores in coming months.
By Tatiana Walk-Morris • June 25, 2024 -
Courtesy of Monos
Monos opens second retail store as it plots US expansion
The DTC luggage brand opened a store in Toronto and has plans for eight U.S. locations next year.
By Howard Ruben • June 24, 2024
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