Marketing: Page 19
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Sponsored by SheerIDHow retailers can craft compelling offers for Gen Z
Retailers over-index on choosing the right channel to reach Gen Z instead of focusing on the right offer to get their attention, writes Sai Koppala of SheerID.
By Sai Koppala • April 22, 2024 -
Courtesy of Kizik
Kizik opens first pop-up store in NYC as part of brick-and-mortar push
The hands-free footwear brand is expanding its physical presence, with plans to land in 500 wholesale doors and open six stores by the end of the year.
By Suzette Parmley • April 19, 2024 -
Courtesy of Peloton Interactive
ColumnThe Weekly Closeout: Peloton drops free membership as Asos revenue falls over 18%
The struggling home exercise brand quietly removed the free option, while the fast-fashion retailer saw sales plunge in the first half of the year.
By Retail Dive Staff • April 19, 2024 -
Courtesy of Best Buy
Best Buy debuts Apple Vision Pro app
Best Buy Envision uses AR to help customers preview 3D models of TVs, appliances, furniture and other products prior to purchase.
By Tatiana Walk-Morris • April 19, 2024 -
Courtesy of Amazon
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology enabling viewers to easily purchase content seen on their TV screen via a mobile device.
By Aaron Baar • April 19, 2024 -
Permission granted by Michaels
Michaels lowers prices on over 5K products
The arts and crafts retailer has dropped prices to 2019 levels or lower, as it aims to help customers “stretch their dollar,” according to the CEO.
By Kaarin Moore • April 18, 2024 -
Courtesy of Kendra Scott
Kendra Scott teams up with LoveShackFancy on capsule collection
The six-piece collection ties in design elements from both brands and will be available for purchase online and in Kendra Scott’s stores.
By Howard Ruben • April 18, 2024 -
Daphne Howland/Retail Dive
Dick’s Sporting Goods, SidelineSwap expand resale partnership
The companies will hold over 300 used sports gear trade-in events at select Dick’s locations throughout the year.
By Tatiana Walk-Morris • April 17, 2024 -
Courtesy of Aesop
Aesop opens Beverly Hills store, plans two additional openings in NYC
The brand is expanding its physical reach as the beauty industry experiences a wave of consolidation.
By Suzette Parmley • April 17, 2024 -
Courtesy of Bombas
Bombas bets on footwear with the Friday Slide
The move marks the first venture into more traditional footwear for the DTC brand that became popular for its socks.
By Caroline Jansen • April 17, 2024 -
FangXiaNuo via Getty Images
Report: Chief marketer tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
By Peter Adams • April 17, 2024 -
Courtesy of JCPenney
Q&AWhy J.C. Penney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explains how the retailer's revamped program will deliver value to consumers and boost first-party data reserves.
By Chris Kelly • April 17, 2024 -
Courtesy of Under Armour
Deep DiveGolf fashion moves into the mainstream
A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.
By Howard Ruben • April 16, 2024 -
Courtesy of Adidas
Adidas, Stepn partner on NFT sneakers
The Stepn x Adidas Genesis Sneakers collection is part of a one-year partnership that will see other NFT drops and physical, wearable items.
By Tatiana Walk-Morris • April 16, 2024 -
Storyset
Sponsored by Cart.comThe power of post-purchase engagement: Strategies for lasting customer loyalty
From order confirmations to delivery surprises, the post-purchase experience is where loyalty is forged and advocacy blossoms.
April 15, 2024 -
Permission granted by Sezzle
Sponsored by SezzleBreaking down 5 myths of BNPL: Who really uses it (and why)?
A new survey reveals who today’s BNPL shoppers really are—and they may not be who you think.
April 15, 2024 -
Courtesy of Athletic Brewing Company
Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer
The country singer and brewing company partnered for the release of Fancy Like, named after Walker’s song of the same name.
By Howard Ruben • April 11, 2024 -
Courtesy of MGA Entertainment
Toy maker MGA Entertainment launches DTC website
The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.
By Suzette Parmley • April 10, 2024 -
Courtesy of Knix
Knix launches mesh collection
The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.
By Suzette Parmley • April 10, 2024 -
Courtesy of Puma
Puma rallies around sport performance for largest marketing investment yet
Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.
By Peter Adams • April 10, 2024 -
Daphne Howland/Retail Dive
Nike remains a top brand for teens, but shows signs of wavering interest: survey
The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka.
By Tatiana Walk-Morris • April 10, 2024 -
Courtesy of Ipsy
Ipsy brings on Patrick Starrr as new Icon Box curator
The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.
By Howard Ruben • April 10, 2024 -
Courtesy of Dove
Dove pledges to not use AI models in lieu of real women in its advertising
A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results.
By Peter Adams • April 10, 2024 -
Drew Angerer/Getty Images via Getty Images
Coach files trademark and unfair competition complaint against Gap
The complaint takes issue with some Old Navy-branded T-shirts, which attorneys for the Tapestry-owned brand say are meant to make consumers think “there is a connection or association between” the brands.
By Laurel Deppen • April 9, 2024 -
Courtesy of Yeti Holdings, Inc.
Yeti opens first New York store
The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.
By Suzette Parmley • April 8, 2024
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