Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

By Cara Salpini • Nov. 7, 2024

Allbirds makes progress in Q3 but profits remain elusive

The DTC footwear brand’s store closures have hurt sales and saved cash. Now it’s introducing new styles and stepping up its marketing.

By Daphne Howland • Nov. 7, 2024

Explore the Trendline➔

The latest in experiential retail

With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

By Retail Dive staff

Benefit Cosmetics launches first virtual 3D shopping experience

The grocery store-inspired digital space, dubbed “The Benemart,” blends gaming and holiday shopping. 

By Tatiana Walk-Morris • Nov. 7, 2024

Best Buy pushes tech in holiday ad series

The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the perfect gift.

By Nate Delesline III • Nov. 6, 2024

Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

By Sara Karlovitch • Nov. 6, 2024

Amazon’s holiday campaign spotlights classic song, acts of kindness

“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

By Peter Adams • Nov. 5, 2024

Lowe’s launches home maintenance support tool for loyalty members

With the Lowe’s Digital Home Platform, members can access personalized info about their products, including warranties and manuals.  

By Tatiana Walk-Morris • Nov. 5, 2024

Etsy focuses on personalized gifts in sprawling holiday campaign

Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

By Sara Karlovitch • Nov. 5, 2024

Peloton targets millennial men with first part of multiphase campaign

The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of “Find your push. Find your power.”

By Chris Kelly • Nov. 4, 2024

Target touts early Black Friday sale

This week, the retailer will hold a pre-Thanksgiving sale and has also begun offering daily and weekly deals.

By Nate Delesline III • Nov. 4, 2024

The Children’s Place launches Shein storefront

The deal allows the youth apparel company to distribute its products through the fast-fashion giant’s platform and diversify its omnichannel strategy.

By Laurel Deppen • Nov. 4, 2024

Nike shakes up senior leadership

Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team. Both are 18-year company veterans.

By Tatiana Walk-Morris • Nov. 1, 2024

The Weekly Closeout: Brooks Running hits revenue record and Ollie’s Bargain Outlet acquires former Big Lots stores

The running brand surpassed $1 billion in global revenue year to date, while Ollie’s acquired more leases from the bankrupt discounter.

By Retail Dive Staff • Nov. 1, 2024

In time for the holidays, Affirm updates its app

Consumers made more purchases via BNPL platforms last holiday season. With the lingering impact of inflation, shoppers may do the same this year. 

By Tatiana Walk-Morris • Oct. 31, 2024

The Backroom: Retailers creeping it real

Halloween will drive $11.6 billion in spending this year. Plus, it’s fun!

By Retail Dive Staff • Oct. 31, 2024

Walmart+ annual membership fee slashed in half for the holidays

The retail giant is also offering trial subscriptions as usual amid a Black Friday-Cyber Monday push ahead of an extra-short season.

By Daphne Howland • Oct. 30, 2024

Build-A-Bear appoints chief brand officer

Kim Utlaut spent over 20 years in leadership roles at Coca-Cola, most recently serving as the general manager for franchise leadership. 

By Tatiana Walk-Morris • Oct. 30, 2024

Product review videos to influence holiday shopping

YouTube, Facebook and Instagram are the top social media platforms shoppers are using for research this season, according to a Circana report. 

By Tatiana Walk-Morris • Oct. 30, 2024

Macy’s taps actress Alison Brie for holiday campaign

The spots, which depict Brie embodying the human version of the department store’s annual gift guide, will air across TV, digital and social channels.

By Howard Ruben • Oct. 29, 2024

Party City taps Instacart for same-day delivery

Customers can now get delivery in as fast as an hour from over 700 of the retailer’s stores across the country. 

By Tatiana Walk-Morris • Oct. 29, 2024

Target Thanksgiving meal feeds 4 for $20

The retailer joins a slew of grocers that have rolled out holiday meal discounts in an effort to assuage consumer concern about food prices.

By Peyton Bigora • Oct. 29, 2024

Jennifer Hudson stars in Old Navy’s latest holiday campaign

The campaign, dubbed “Love is in the House,” will air across cinemas, social media, primetime networks and streaming services.

By Howard Ruben • Oct. 28, 2024

Columbia revamps creative strategy with new top marketer, agency

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

By Peter Adams • Oct. 28, 2024

The Weekly Closeout: Kate Spade launches M&M’S collection and Nike extends partnership with NBA, WNBA

The fashion company announced a sweet collaboration, while the athletics brand is signing on for another 12 years with the basketball associations. 

By Retail Dive Staff • Oct. 25, 2024

GameChanger launches AI-powered video analysis tool for youth basketball, volleyball

The Dick’s Sporting Goods-owned company debuted Film Room, a feature which uses AI to quickly identify key moments in game action. 

By Tatiana Walk-Morris • Oct. 24, 2024