Marketing: Page 3
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Courtesy of Brooks Running
ColumnThe Weekly Closeout: Brooks Running hits revenue record and Ollie’s Bargain Outlet acquires former Big Lots stores
The running brand surpassed $1 billion in global revenue year to date, while Ollie’s acquired more leases from the bankrupt discounter.
By Retail Dive Staff • Nov. 1, 2024 -
Courtesy of Affirm
In time for the holidays, Affirm updates its app
Consumers made more purchases via BNPL platforms last holiday season. With the lingering impact of inflation, shoppers may do the same this year.
By Tatiana Walk-Morris • Oct. 31, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Kendall Davis/Retail Dive
Podcast
The Backroom: Retailers creeping it real
Halloween will drive $11.6 billion in spending this year. Plus, it’s fun!
By Retail Dive Staff • Oct. 31, 2024 -
Courtesy of Walmart
Walmart+ annual membership fee slashed in half for the holidays
The retail giant is also offering trial subscriptions as usual amid a Black Friday-Cyber Monday push ahead of an extra-short season.
By Daphne Howland • Oct. 30, 2024 -
Daphne Howland/Retail Dive
Build-A-Bear appoints chief brand officer
Kim Utlaut spent over 20 years in leadership roles at Coca-Cola, most recently serving as the general manager for franchise leadership.
By Tatiana Walk-Morris • Oct. 30, 2024 -
Anchiy via Getty Images
Product review videos to influence holiday shopping
YouTube, Facebook and Instagram are the top social media platforms shoppers are using for research this season, according to a Circana report.
By Tatiana Walk-Morris • Oct. 30, 2024 -
Courtesy of Macy's
Macy’s taps actress Alison Brie for holiday campaign
The spots, which depict Brie embodying the human version of the department store’s annual gift guide, will air across TV, digital and social channels.
By Howard Ruben • Oct. 29, 2024 -
Courtesy of Instacart
Party City taps Instacart for same-day delivery
Customers can now get delivery in as fast as an hour from over 700 of the retailer’s stores across the country.
By Tatiana Walk-Morris • Oct. 29, 2024 -
Courtesy of Target
Target Thanksgiving meal feeds 4 for $20
The retailer joins a slew of grocers that have rolled out holiday meal discounts in an effort to assuage consumer concern about food prices.
By Peyton Bigora • Oct. 29, 2024 -
Courtesy of Old Navy
Jennifer Hudson stars in Old Navy’s latest holiday campaign
The campaign, dubbed “Love is in the House,” will air across cinemas, social media, primetime networks and streaming services.
By Howard Ruben • Oct. 28, 2024 -
Courtesy of Columbia Sportswear
Columbia revamps creative strategy with new top marketer, agency
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
By Peter Adams • Oct. 28, 2024 -
Courtesy of Kate Spade New York
ColumnThe Weekly Closeout: Kate Spade launches M&M’S collection and Nike extends partnership with NBA, WNBA
The fashion company announced a sweet collaboration, while the athletics brand is signing on for another 12 years with the basketball associations.
By Retail Dive Staff • Oct. 25, 2024 -
Marco VDM via Getty Images
GameChanger launches AI-powered video analysis tool for youth basketball, volleyball
The Dick’s Sporting Goods-owned company debuted Film Room, a feature which uses AI to quickly identify key moments in game action.
By Tatiana Walk-Morris • Oct. 24, 2024 -
Daphne Howland/Retail Dive
Best Buy extends store hours for the holidays
The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31.
By Tatiana Walk-Morris • Oct. 24, 2024 -
Wayfair launches paid loyalty program
For $29 a year, the online retailer is offering customers free shipping, early access to major sales events and 5% back in rewards on purchases.
By Howard Ruben • Oct. 23, 2024 -
Kaarin Vembar/Retail Dive
Peloton, Costco partner for the holidays
Costco members will be able to purchase an exclusive Bike+ bundle from Nov. 1 through Feb. 15, as Peloton continues to expand its third-party relationships.
By Kaarin Moore • Oct. 23, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to Chief Marketing Officer Kristen D’Arcy.
By Chris Kelly • Oct. 23, 2024 -
Courtesy of Target
Target cuts prices on 2K items for the holiday season
It's the second time in less than six months the retailer lowered prices. By the end of the year, the company said it will have reduced prices on 10,000 products.
By Nate Delesline III • Oct. 22, 2024 -
Courtesy of The Honey Pot
The Honey Pot launches at Ulta Beauty
The deal marks the vaginal care brand’s first partnership with a beauty retailer and adds to its growing list of wholesale partners, including CVS and Target.
By Howard Ruben • Oct. 22, 2024 -
Courtesy of Bath & Body Works
Bath & Body Works adds new features to mobile app
The app allows shoppers to log in using biometric authentication including fingerprint or face identification.
By Tatiana Walk-Morris • Oct. 22, 2024 -
Courtesy of The Home Depot
Let the ghoul times roll: Why retailers love Halloween
Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker.
By Kaarin Moore • Oct. 22, 2024 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
By Jessica Deyo • Oct. 21, 2024 -
Courtesy of Dollar General
Dollar General pushes holiday savings, deals on toys
The dollar store said nearly every toy is priced under $20, with most at $10 or less.
By Howard Ruben • Oct. 21, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to films and TV shows like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
By Peter Adams • Oct. 21, 2024 -
mapo via Getty Images
TikTok Shop adds refurbished electronics
The company currently offers tablets, mobile phones and laptops from companies like Apple and Google with plans for expansion.
By Tatiana Walk-Morris • Oct. 21, 2024
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