Marketing: Page 195
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Survey: More online, in-store purchases driven by consumer reviews
A new study from Bazaarvoice found that 82% of in-store buyers have done their homework.
By Ian P. Murphy • March 14, 2016 -
Forecast: Argentina's e-commerce market to reach $12.4b by 2019
Most of Latin America is poised for online commerce growth as the decade winds down.
By Ian P. Murphy • March 11, 2016 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Networks refuse to air Lane Bryant lingerie ad
The ad needed minor edits to comply with broadcast standards, NBC claims. But Lane Bryant isn't changing a thing.
By Ian P. Murphy • March 11, 2016 -
Report: Honest Co. detergent contains chemical it vowed not to use
The Jessica Alba-led company denied the report, based on two independent lab tests, and disputed scientists’ explanation for the findings.
By Daphne Howland • March 11, 2016 -
Deep Dive
What is hyper-localization, and what does it mean for retailers?
The buzzword means different things to different people. But it pretty much means that your customers come first.
By Daphne Howland • March 10, 2016 -
Target refines 'Made to Matter' merchandise line
Target doesn’t make huge bank on the healthy, eco-friendly merchandise, but it’s an important differentiator for the retailer.
By Daphne Howland • March 10, 2016 -
Under Armour debuts Michael Phelps 'Rule Yourself' ad
The clip shows the celebrated swimmer training for what's likely his last Olympic Games.
By Ian P. Murphy • March 9, 2016 -
Amazon debuts talk show 'Style Code Live' to boost fashion cred
Amazon usually reserves its programming for its Prime members, but 'Style Code Live' will be free to anyone—and for good reason.
By Daphne Howland • March 9, 2016 -
Spring launches mobile pop-up in popular Kardashian game
Kim Kardashian: Hollywood has been installed more than 20 million times since its launch, with users spending more than 5 billion minutes on the game.
By Daphne Howland • March 7, 2016 -
Backlash around Starbucks' loyalty program change a lesson for retailers
Starbucks' positive brand perceptions fell following the announcement that it would revamp its loyalty program, YouGov says.
By Ian P. Murphy • March 7, 2016 -
Saks debuts personalized online shopping service
The new technology enables Saks associates to create web pages of curated goods.
By Ian P. Murphy • March 7, 2016 -
Retrieved from Apple on March 04, 2016
Apple now provides customer support on Twitter
The account offers tips, tricks, and one-on-one advice for Apple products.
By Ian P. Murphy • March 4, 2016 -
Reebok asks consumers to sprint for shoes
The athletic retailer's stunt rewards participants who run faster than 10.6 mph with new kicks.
By Ian P. Murphy • March 2, 2016 -
Shoppers want stores to provide digital tools
Interactive kiosks and other self-help tools encourage purchases, consumers say.
By Ian P. Murphy • March 2, 2016 -
Clear Channel debuts system to track response to billboards
The outdoor advertising system analyzes mobile signals to measure buzz and spending.
By Ian P. Murphy • March 1, 2016 -
Cardlytics unveils consumer insights data product
The data intelligence provider's Platform Solutions will measure the impact of campaigns and help hone segmentation.
By Ian P. Murphy • Feb. 29, 2016 -
Zappos wants to make Leap Day a national holiday
The company gave all of its 1,600 employees Feb. 29 off, including those at its 24-hour, seven-days-a-week call center.
By Daphne Howland • Feb. 29, 2016 -
Shopgate promotes Biel to CEO
The mobile commerce startup is readying for a major expansion upon its imminent move to Austin, TX.
By Ian P. Murphy • Feb. 26, 2016 -
Lands' End apologizes for Gloria Steinem interview in spring catalog
Mixing politics and business is a tricky art, and Lands’ End in this case picked a doozy.
By Daphne Howland • Feb. 26, 2016 -
AppCard attracts $20m in venture funding
The loyalty program provider is targeting smaller retailers with a mobile-enhanced system.
By Ian P. Murphy • Feb. 26, 2016 -
J.C. Penney to offer one-cent deals
The "Get Your Penney's Worth" campaign emphasizes store brands.
By Ian P. Murphy • Feb. 24, 2016 -
Stitch Fix readies menswear service
The company is beta testing to reveal what men want in a tech-enabled personal shopping service.
By Ian P. Murphy • Feb. 24, 2016 -
Under Armour shows off US women's gymnastics team in new ad
The 90-second spot shows the U.S. women's gymnastics team in training, day and night.
By Ian P. Murphy • Feb. 24, 2016 -
Foursquare's new tool connects in-store visits to digital ads
Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.
By David Kirkpatrick • Feb. 23, 2016 -
Lumber Liquidators takes another hit from CDC report
The CDC said it underestimated the cancer risk from substandard Chinese wood products previously offered by the retailer.
By Ian P. Murphy • Feb. 23, 2016