Marketing: Page 195
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iOS 9 includes advanced ad blocking features
Use could cut into revenues for Google, other networks.
By Ian P. Murphy • June 11, 2015 -
Facebook, Shopify expand beta test for 'Buy' button
Many social media sites, seemingly anxious to increase ways to monetize their free services, are moving swiftly to install buy buttons.
By Daphne Howland • June 11, 2015 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
Why SMS is still a crucial part of the marketing mix
With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers.
By Ian P. Murphy • June 10, 2015 -
Pinterest pivots into e-commerce with 'Buy It' pins
A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.
By Wendy Parish • June 10, 2015 -
Mobile email revenue continues growth post-holidays, increasing 12% in 1Q
Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.
By Wendy Parish • June 10, 2015 -
Walgreens launches campaign asking for summer beauty tips
The drugstore chain hopes to drive engagement with the Challenged social app.
By Ian P. Murphy • June 10, 2015 -
Sam's Club unveils new member benefits
Sam's Plus members can now get a limited number of free prescription drugs in the 35 states that permit such a service.
By Ian P. Murphy • June 9, 2015 -
Apple adds several loyalty cards to Apple Pay
The company has also rebranded its Passbook app to Wallet.
By Daphne Howland • June 9, 2015 -
Facebook to offer free beacons to retailers using Place Tips
Beacons could drive some $4.1 billion of U.S. store sales in 2015, and Facebook's new initiative could propel that further.
By Daphne Howland • June 9, 2015 -
Deep Dive
Pocket the punch card: Loyalty, rewards programs shift to mobile platform
Smartphones offer a reliable way for retailers to reach customers.
By Ian P. Murphy • June 3, 2015 -
Instagram improves ad targeting, plans expansion to all brands
Retailers will be able to capitalize on the social media site's new offerings with improved methods of reaching desired customers.
By Wendy Parish • June 3, 2015 -
Amazon unveils Pinterest-like 'stream' layout on site
The new visual platform says it offers "beautiful things, updated daily."
By Ian P. Murphy • June 2, 2015 -
Retailers see Apple Watch as emerging marketing opportunity
Apps that perform a simple, specific function lead the way for wearables.
By Ian P. Murphy • May 29, 2015 -
Will the sharing economy shake up retail?
'NOwners' cite sustainability in buying or renting used goods.
By Ian P. Murphy • May 29, 2015 -
Gildan takes aim at retail underwear market with new ads
Apparel wholesaler targets women, millennials in new push.
By Ian P. Murphy • May 28, 2015 -
'Brand Mavens' key to retailers' long-term success: report
Survey identifies a new segment of loyal, influential consumers.
By Ian P. Murphy • May 27, 2015 -
Deep Dive
How retailers use gamification to drive engagement
Gaming strategies increase interaction and engagement, especially for mobile apps.
By Ian P. Murphy • May 26, 2015 -
Luxury retailer Coach lays off Canadian part-time employees
The chain plans to concentrate on full-time employees to build customer relationships.
By Ian P. Murphy • May 26, 2015 -
Google launches shopping ads for YouTube
TrueView Ads to run alongside video content.
By Ian P. Murphy • May 22, 2015 -
Deep Dive
How programmatic marketing continues to revolutionize media buys
Automated systems have conquered marketers' early misgivings to dominate digital spend.
By Ian P. Murphy • May 20, 2015 -
eMarketer: Retail driving digital ad growth
Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year.
By Wendy Parish • May 20, 2015 -
Nordstrom's new m-commerce: Shop by text
TextStyle allows salespersons to communicate item information to customers, who can then opt to buy through text.
By Ian P. Murphy • May 20, 2015 -
Amazon Web Services to open NYC popup
Amazon Web Services is the quiet money-maker for the e-retail giant, providing cloud service for many companies.
By Daphne Howland • May 20, 2015 -
Costco launches gamified referral campaign
The program rewards current members with Procter & Gamble goods.
By Ian P. Murphy • May 19, 2015 -
Target cutting back on processed foods promotions: WSJ
The retailer is emphasizing other grocery categories like fresh and healthy foods.
By Carolyn Heneghan • May 18, 2015